SCHEDULE 14A INFORMATION
 Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of
                                      1934

[X] Filed by the Registrant
[ ] Filed by a Party other than the Registrant

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential,  for  Use  of the  Commission  Only  (as  permitted  by  Rule
    14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                             BUYERS UNITED, INC.
               (Name of Registrant as Specified in Its Charter)

                         Commission File Number: 0-26917

                                 Not Applicable
    (Name of Persons Filing Proxy Statement If Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1)  Title of each class of securities to which transaction applies:_____________
2)  Aggregate number of securities to which transaction applies:________________
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    to Exchange  Act Rule 0-11 (Set forth the amount on  which the filing fee is
    calculated and state how it was determined):________________________________
4)  Proposed maximum aggregate value of transaction:____________________________
5)  Total fee paid:_______________________________

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee  is  offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and  identify the filing for which the  offsetting fee was
    paid  previously.  Identify the  previous filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.

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4)  Date Filed:__________________________________________







                               BUYERS UNITED, INC.
                             14870 Pony Express Road
                              Bluffdale, Utah 84065

                         ANNUAL MEETING OF STOCKHOLDERS
                                  June 19, 2002

                           PROXY STATEMENT AND NOTICE
                             SOLICITATION OF PROXIES

     The Annual  Meeting of the  Stockholders  (the "Annual  Meeting") of Buyers
United,  Inc., a Delaware  corporation  (referred to herein sometimes as "Buyers
United" or "the  Company"),  will be held at 10:00 a.m.,  on June 19,  2002,  at
14870 Pony Express Road,  Bluffdale,  Utah. The Board of Directors (the "board")
is soliciting  the enclosed  proxy  through this proxy  statement for use at the
Annual Meeting and at any adjournment thereof.

     The purpose of the Annual  Meeting is to propose and vote on the  following
items:

     (1)  Election of Theodore Stern, Gary Smith, Edward Dallin Bagley and Steve
          Barnett as Directors  of Buyers  United to serve for a term of one (1)
          year and until their successors are duly elected and qualified;

     (2)  Ratify the  appointment  of Crowe,  Chizek and Company  LLP, as Buyers
          United's independent public accountants for 2002; and

     (3)  Conduct  all other  business  as may  properly  come before the Annual
          Meeting or any adjournments thereof.

     Please  sign your name  exactly as it appears on the proxy.  If you receive
more  than  one  proxy  because  of  shares  registered  in  different  names or
addresses,  you must  complete and return each proxy in order to vote all shares
that you hold.

     All  proxies  will be  voted  as  specified.  In the  absence  of  specific
instructions,  your proxy will be voted FOR proposals (1) and (2).  Proxies will
be voted in the  discretion  of the proxy  holder on any other  business  coming
before the Annual Meeting,  including any  stockholder  proposal or other matter
not  included in this proxy  statement  of which  Buyers  United did not receive
notice prior to February 28, 2002.

     You may revoke your proxy by  delivering a written  notice of revocation to
Buyers United's corporate  secretary at any time prior to the Annual Meeting, by
executing a later-dated  proxy with respect to the same shares,  or by attending
the Annual Meeting and voting in person.

     Proxies  will  be  solicited  primarily  by  mail,  but  may  also  include
telephone,  telegraph,  or oral  communication by officers or regular employees.
Officers and employees  will receive no additional  compensation  for soliciting
proxies. All costs of soliciting proxies will be borne by Buyers United.

     This Proxy Statement serves as notice of the Annual Meeting,  a description
of the  proposals  to be  addressed  at the  Annual  Meeting,  and a  source  of
information on Buyers United and its management. The approximate mailing date of
the Proxy Statement and Proxy to stockholders is May 10, 2002.

OUTSTANDING SHARES AND VOTING RIGHTS

     Record Date. Stockholders of record at the close of business on May 1, 2002
("Record Date"),  are entitled to notice of and to vote at the Annual Meeting or
any adjournment thereof.

     Shares  Outstanding.  As of May 1,  2002,  a total of  5,722,163  shares of
Buyers United's common stock were outstanding and entitled to vote at the Annual

                                       2


Meeting.  As of the Record Date,  Buyers United had two (2) classes of preferred
stock outstanding, Series A Convertible Preferred Stock and Series B convertible
Preferred Stock, that are not entitled to vote on any of the matters to be voted
upon by stockholders at the Annual Meeting.

     Voting Rights and  Procedures.  Each  outstanding  share of common stock is
entitled to one vote on all matters submitted to the stockholders'  vote. Buyers
United's Bylaws and Delaware law require the presence, in person or by proxy, of
a majority of the outstanding  shares entitled to vote to constitute a quorum to
convene  the  Annual  Meeting.   Shares  represented  by  proxies  that  reflect
abstentions or "broker non-votes" (i.e., shares held by a broker or nominee that
are represented at the meeting, but with respect to which such broker or nominee
is not  empowered  to vote on a particular  proposal)  will be counted as shares
that are present and entitled to vote for purposes of  determining  the presence
of a quorum.

     Stockholder   Proposals  for  the  2003  Annual  Meeting.   Proposals  from
stockholders  intended  to be included  in this proxy  statement  for the Annual
Meeting  in 2003 must be  received  by Buyers  United's  Secretary  on or before
February 28, 2003, and may be omitted unless the  submitting  stockholder  meets
certain  requirements.  It is  suggested  that  the  proposal  be  submitted  by
certified mail, return-receipt requested.

     You may present  your own  proposal at the Annual  Meeting in 2003  without
including the proposals in the proxy statement. However, if the Company does not
receive  notice of this  proposal  on or before  February  28,  2003,  any proxy
returned to Buyers  United  conferring  discretionary  authority  to vote may be
voted at the proxy holder's discretion on your proposal.

                              ELECTION OF DIRECTORS
                                (PROPOSAL NO. 1)

     At the Annual Meeting, all Buyers United directors will be elected to serve
until the annual meeting of stockholders in the year 2003.

     The board nominates for election as Directors:

            Theodore Stern                Edward Dallin Bagley
            Gary Smith                    Steve Barnett

     Set forth below under the caption  "DIRECTORS  AND EXECUTIVE  OFFICERS," is
information on the age,  presently held positions with Buyers United,  principal
occupation  now and for the past  five  years,  other  directorships  in  public
companies,  and tenure of service with Buyers United as a director,  for each of
the nominees.

Vote and Recommendation

     Each  director  is elected by vote of a  plurality  of the shares of voting
stock  present  and  entitled  to vote,  in person or by  proxy,  at the  Annual
Meeting.  Abstentions  or broker  non-votes as to the election of directors will
not affect the  election of the  candidates  receiving  the  plurality of votes.
Unless instructed to the contrary, the shares represented by the proxies will be
voted FOR the election of the nominees named above as directors.  Although it is
anticipated  that each nominee  will be able to serve as a director,  should any
nominee become  unavailable  to serve,  the proxies will be voted for such other
person or persons as may be designated by our board.

The Board Recommends a Vote "FOR" The Nominees

        RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS
                                (PROPOSAL NO. 2)

     The accounting firm of Crowe,  Chizek and Company LLP, has been approved by
the  board,  upon  recommendation  by its  Audit  Committee,  to serve as Buyers
United's  independent  public  accountants for 2002,  subject to approval by the
stockholders by an affirmative  vote of a majority of the outstanding  shares of
our common stock  represented at the Annual Meeting.  Crowe,  Chizek and Company
has served as the Company's  independent auditors since February 2002. The board
has been advised that neither  Crowe,  Chizek and Company nor any of its members
or associates has any  relationship  with the Company or any of its  affiliates,
except  in  Crowe,   Chizek  and  Company's   capacity  as  independent   public
accountants.

                                       3


     Crowe,  Chizek and Company audited Buyers United's  consolidated  financial
statements  for the year  ended  December  31,  2001,  but did not  provide  any
services to the Company during the year ended  December 31, 2001.  Consequently,
no fees were paid to Crowe, Chizek and Company for any services in 2001.

     It is not expected that a representative of Crowe,  Chizek and Company will
be present at the Annual Meeting to respond to questions from stockholders.

Vote and Recommendation

     The  affirmative  vote  of  a  majority  of  the  shares  of  common  stock
represented  at the Annual  Meeting in person or by proxy is required to approve
the  selection  of  Crowe,  Chizek  and  Company  to  serve as  Buyers  United's
independent  auditors for 2002.  Broker non-votes will be treated as unvoted for
purposes of determining  approval of Proposal 2 and will not be counted as votes
for or against Proposal 2. Properly  executed,  unrevoked  proxies will be voted
FOR Proposal 2 unless a vote against  Proposal 2 or abstention  is  specifically
indicated in this proxy statement.

The Board  Recommends a Vote "For" the Ratification of the Appointment of Crowe,
Chizek and Company.

Change in Certifying Accountant

     On  February  20,  2002,   Buyers  United  dismissed  Arthur  Andersen  LLP
("Andersen") as its independent  certified  public  accountants.  The change was
recommended by our Audit Committee and approved by the board.

     Andersen performed audits of our financial statements for each of the years
ended December 31, 2000 and 1999. Their audit reports did not contain an adverse
opinion or  disclaimer  of opinion,  nor were they  qualified  or modified as to
uncertainty,  audit  scope,  or  accounting  principles,  except for  paragraphs
emphasizing Buyers United's going concern contingencies.

     During the  three-year  period ended  December 31, 2001, and from that date
through February 20, 2002,  there have been no disagreements  between the Buyers
United  and  Andersen  on any  matter of  accounting  principles  or  practices,
financial statement disclosure,  or auditing scope or procedure which would have
caused Andersen to make reference to the subject matter of such disagreements in
connection with their reports.  Andersen also has never advised Buyers United of
any reportable events as described in Item 304(a)(1)(iv)(B) of Regulation S-B.

     On February  20,  2002,  the board  engaged  Crowe,  Chizek and Company LLP
("Crowe Chizek") as the Company's new independent  certified public accountants.
Up to that date,  neither Buyers United nor anyone on its behalf consulted Crowe
Chizek   regarding  the   application  of  accounting   principles  to  specific
transactions  or the type of audit  opinion  that  might be  rendered  on Buyers
United's financial statements.

         SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL STOCKHOLDERS

     The  following  table  sets  forth,  as of  May 1,  2002,  the  number  and
percentage  of the  outstanding  shares of common stock and warrants and options
that,  according to the information supplied to Buyers United, were beneficially
owned by (i) each  person  who is  currently  a  director,  (ii) each  executive
officer,  (iii) all current directors and executive officers as a group and (iv)
each person who, to the knowledge of Buyers United,  is the beneficial  owner of
more than 5% of the outstanding common stock. Except as otherwise indicated, the
persons named in the table have sole voting and  dispositive  power with respect
to all shares  beneficially  owned,  subject to  community  property  laws where
applicable.

                                       4




                                                        Common       Percent
Name and Address                                        Shares     of Class (1)
----------------------------------------              ---------    ------------
Principal stockholders

George Brimhall (2)                                     420,000       6.9%
9211 North Martingale Road
Paradise Valley, AZ  85253

Karl Malone (2)                                       1,313,172      19.1%
139 East South Temple Street, Suite #240
Salt Lake City, Utah 84111

Steve Scott (2)                                         535,000       8.6%
4525 S. Wasatch Blvd., Suite 302
Salt Lake City, UT  84124

Officers and Directors

Theodore Stern (3)                                    1,802,567      26.1%
2970 One PPG Place
Pittsburgh, PA 15222

Gary Smith (3)(4)                                       602,584      10.2%
14870 Pony Express Road
Bluffdale, Utah 84065

Edward Dallin Bagley (3)                                947,161      15.2%
2350 Oakhill Drive
Salt Lake City, Utah 84121

Steve Barnett (3)                                       264,225       4.5%
666 Dundee Road, Suite 1704
Northbrook, IL 60062

G. Douglas Smith (3)(4)                                 688,768      10.9%
14870 Pony Express Road
Bluffdale, Utah 84065

Paul Jarman (3)                                         567,552       9.2%
14870 Pony Express Road
Bluffdale, Utah 84065

Kenneth D. Krogue (3)                                   250,519       4.2%
14870 Pony Express Road
Bluffdale, Utah 84065


All Executive officers and                              5,123,376    56.4%
  Directors as a Group (7 persons)

(1)  These  figures   represent  the   percentage  of  ownership  of  the  named
     individuals assuming each of them alone has exercised his or her options or
     conversion  rights to purchase common shares,  and percentage  ownership of
     all officers and directors as a group, assuming all purchase and conversion
     rights held by such individuals are exercised.

                                       5


(2)  George Brimhall is the holder of a promissory note in the principal  amount
     of $1,050,000,  which is convertible to 420,000 shares of common stock. The
     figure for Karl Malone  includes  Series B Preferred  stock  convertible to
     500,000  shares of common  stock,  and  warrants to purchase an  additional
     650,000  shares of common  stock at an  exercise  price of $2.50 per share.
     Steve Scott holds  options to purchase  535,000  shares of common  stock at
     exercise prices ranging between $2.00 and $5.06 per share.

(3)  These  figures  include:  for Mr.  Stern  Series  A and B  Preferred  Stock
     convertible to 377,500 shares of common stock, warrants to purchase 680,000
     shares of common stock at exercise  prices  ranging from $2.00 to $2.50 per
     share,  and options to purchase  132,500 shares of common stock at exercise
     prices ranging from $2.50 to $5.06 per share; for Mr. Gary Smith options to
     purchase  165,000  shares at prices  ranging from $2.00 to $5.06 per share;
     for Mr. Bagley Series A and B Preferred Stock convertible to 157,500 shares
     of common  stock,  warrants to purchase  275,000  shares of common stock at
     exercise  prices  ranging  from  $2.00 to $2.50 per share,  and  options to
     purchase  87,500  shares of common  stock at exercise  prices  ranging from
     $2.50 to $5.06;  for Mr.  Barnett Series A Preferred  Stock  convertible to
     20,000  shares of common  stock and options to purchase  175,000  shares at
     exercise  prices ranging from $2.00 to $5.06 per share;  for Mr. G. Douglas
     Smith options to purchase 624,916 shares of common stock at exercise prices
     ranging from $2.00 to $5.39 per share;  for Mr. Jarman  options to purchase
     428,466  shares of common  stock at exercise  prices  ranging from $2.00 to
     $5.39 per share;  and for Mr.  Krogue  options to purchase  232,929  common
     stock at exercise prices ranging from $2.00 to $2.70 per share.

(4)  Gary Smith is G. Douglas Smith's father.

                        DIRECTORS AND EXECUTIVE OFFICERS

Directors and Officers

     The following  table sets forth the names,  ages, and positions with Buyers
United for each of the directors and officers.

Name                       Age  Positions (1)                           Since

Theodore Stern             72   Chairman of the Board, Chief             1999
                                Executive Officer and Director

Gary Smith                 67   Director                                 1999

Edward Dallin Bagley       63   Director                                 1999

Steve Barnett              60   Director                                 2000

G. Douglas Smith           32   Executive Vice President                 1997

Paul Jarman                32   Treasurer, Secretary and Chief           1997
                                Operating Officer

Kenneth D. Krogue          36   Executive Vice President                 2001

     All directors hold office until the next annual meeting of stockholders and
until their successors are elected and qualify. Officers serve at the discretion
of our board.

     The following is  information  on the business  experience of each director
and officer.

     Theodore Stern retired as senior executive vice president and member of the
board of Westinghouse Electric Corporation at the end of 1992, after 34 years of
service  in a variety  of  positions  with that  company.  After  retiring  from
Westinghouse  Electric,  Mr.  Stern  served  as Vice  Chairman  of the  board of
Superconductivity, Inc. of Madison, Wisconsin, a small technology company, until
it was acquired in April 1997.  Mr. Stern  currently is a member of the board of
Northern  Power Systems of  Waitsfield,  Vermont,  a  manufacturer  of renewable
generation  systems.  Mr.  Stern  is  also  self-employed  as  a  consultant  to
manufacturing companies.

                                       6


     Gary  Smith was the  founder,  majority  owner,  and  former  President  of
HealthRider,  Inc., an exercise equipment company based in Salt Lake City, Utah.
From 1991 until the sale of the business in 1997, he managed and directed  every
phase of business and sales operations at HealthRider. From 1997 to the present,
Mr. Smith has been self-employed as a business consultant and advisor.

     Edward Dallin Bagley has been self-employed as an attorney and investor for
the past five  years.  For the past five years he has  served as a  director  of
Tunex International, Inc., Clear One Communications, Inc., and NESCO Corp.

     Steve  Barnett  has  been  self-employed  for  the  past  five  years  as a
consultant to manufacturing and distribution  companies on improving  operations
and   business   restructuring.   He  has   continued  to  purchase  and  manage
privately-held  manufacturing  companies,  as well as  serving  on the boards of
non-owned  private companies in connection with his consulting  services.  Since
1990, Mr. Barnett has been a director of Chicago's Jewish  Federation and Jewish
United  Fund,  and a Vice  Chairman  of  the  Board  of  Directors  since  1997.
Currently,  he is a member  of the  JF/JUF  Executive  and  Overall  Planning  &
Allocations Committees.

     G. Douglas Smith joined Buyers United in April 1997, and is responsible for
all aspects of marketing, including brand strategy, advertising, promotions, and
corporate  communication.  For six years prior to April 1997,  Mr.  Smith served
first as the Director of Media and then as Senior Vice President of HealthRider,
Inc. At HealthRider Mr. Smith was responsible  for  infomercial  marketing,  the
primary sales strategy for HealthRider products.

     Paul  Jarman  became  employed  by  Buyers  United  in April  1997,  and is
responsible  for all facets of  operations.  He also comes to Buyers United from
HealthRider,  where he was  employed  from March 1994 to August  1996,  first as
Texas Regional Manager for 15 retail locations,  then as Western Area Manager in
charge  of 95  retail  locations,  and  finally  as  Acting  Director  of Retail
Operations  managing 250 retail  locations.  In August 1996, Mr. Jarman moved to
HealthRider's  marketing  department as the Director of New Product  Development
where he served until April 1997.

     Kenneth  D.  Krogue  started  at  Buyers  United  in  April  1997,  and  is
responsible for all aspects of product development and vendor relations.  Before
joining the Company he was with Franklin  Covey from 1993 to 1997,  where he was
the  Director  of Inside  Sales  over the  Seminar  Sales Call  Center  which he
founded.  Prior  to  that  he was  the  Director  of  Marketing  for  Infobases,
International  Inc. He received his education at the United States Naval Academy
at Annapolis, Maryland, and the University of Utah.

Board Meetings and Committees/Compensation

     The board met ten times  during  the year  ended  December  31,  2001.  All
directors attended at least 75% of the meetings of the board. In April 2000, the
board formed the  Compensation  Committee,  the members of which include  Edward
Dallin  Bagley  (Chairman),  Steve  Barnett,  and Gary Smith.  The  Compensation
Committee  considers  salary and benefit matters for the executive  officers and
key personnel of the Company. The Compensation Committee met four times in 2001,
and all director members of the committee attended at least 75% of the meetings.
In April 2000, the board also formed the Audit  Committee,  the members of which
are Steve Barnett  (Chairman) and Edward Dallin Bagley.  The Audit  Committee is
responsible for financial reporting matters,  internal controls,  and compliance
with  the  Company's  financial  polices,  and  meets  with  its  auditors  when
appropriate.  The Audit Committee met twice in 2001, and all director members of
the committee attended the meetings.

     In February  2001,  the board granted to each of the  directors  options to
purchase  25,000 shares of common stock at an exercise  price of $2.50 per share
exercisable   over  a  term  of  five  years.   These  options  were  issued  in
consideration  of services  rendered  and to be  rendered  during the year 2001.
Theodore  Stern was granted an  additional  option to purchase  15,000 shares of
common stock at an exercise price of $2.50 per share  exercisable over a term of
five years in  consideration  for  services  to be  rendered  as Chairman of the
Board. In March 2002, the board granted to the directors  options to purchase of
common stock under identical terms with those granted during 2001. These options
were issued in consideration of services  rendered and to be rendered during the
year 2002.

                                       7



Audit Committee Report

     The  board's  Audit   Committee   assists  in   fulfilling   its  oversight
responsibilities with respect to the external reporting process and the adequacy
of Buyers United's internal financial controls. The Audit Committee is comprised
of two  members who are  independent  directors  under the rules  adopted by the
National Association of Securities Dealers, Inc.

     Management is responsible  for Buyers  United's  internal  controls and the
financial reporting process.  Crowe, Chizek and Company,  our independent public
accounting  firm, is responsible  for performing an independent  audit of Buyers
United's consolidated financial statements in accordance with auditing standards
generally  accepted  in the  United  States  and  expressing  an  opinion on the
financial statements.  The Audit Committee's  responsibility is to monitor these
processes through review and discussion with management and  representatives  of
Crowe, Chizek and Company.

     The Audit  Committee  has  discussed  with  Crowe,  Chizek and  Company the
overall scope of the  independent  audit.  Management  represented  to the Audit
Committee that Buyers United's  consolidated  financial statements were prepared
in  accordance  with  accounting  principles  generally  accepted  in the United
States.  Discussions  about the audited  financial  statements  included  Crowe,
Chizek and  Company's  judgments  about the  quality  and  acceptability  of the
accounting  principles,  the  reasonableness of significant  judgments,  and the
accuracy and adequacy of  disclosures  in the  financial  statements.  The Audit
Committee also  discussed with the auditors other matters  required by Statement
on Auditing Standards No. 61,  Communications with Audit Committees,  as amended
by SAS No. 90, Audit Committee Communications.

     Crowe,  Chizek and  Company  provided  to the Audit  Committee  the written
disclosures   required  by   Independence   Standards   Board  Standard  No.  1,
Independence  Discussions with Audit Committees.  The Audit Committee  discussed
Crowe, Chizek and Company's  independence with management and representatives of
Crowe,  Chizek and Company,  and has satisfied  itself as to the independence of
Crowe, Chizek and Company.

     Based  on  the  Audit   Committee's   discussions   with   management   and
representatives of Crowe, Chizek and Company and the Audit Committee's review of
the  representations of management and the report of Crowe,  Chizek and Company,
the Audit  Committee  recommended  to the board  that the  audited  consolidated
financial statements be included in Buyers United's Annual Report on Form 10-KSB
for the year ended  December 31, 2001,  filed with the  Securities  and Exchange
Commission.

                                          AUDIT COMMITTEE

                                          Steve Barnett, Chairman
                                          Edward Dallin Bagley

Section 16(a) Filing Compliance

     Section 16(a) of the Securities  Exchange Act of 1934 requires officers and
directors of Buyers  United and persons who own more than ten percent (10%) of a
registered  class of its equity  securities  to file  reports of  ownership  and
changes in their ownership on Forms 3, 4, and 5 with the Securities and Exchange
Commission,  and forward copies of such filings to Buyers  United.  Based on the
copies of filings received by Buyers United,  during the most recent fiscal year
the directors, officers, and beneficial owners of more than ten percent (10%) of
the equity securities of Buyers United registered  pursuant to Section 12 of the
Exchange Act have filed on a timely basis all required Forms 3, 4, and 5 and any
amendments  thereto,  except for Gary Smith who filed two Forms 4 late, and Karl
Malone who filed one Form 4 late.

                             EXECUTIVE COMPENSATION

Annual Compensation

     The table on the following  page sets forth certain  information  regarding
the annual and long-term  compensation  for services in all capacities to Buyers
United for the prior fiscal years ended  December 31, 2001,  2000,  and 1999, of
those persons who were either (i) the chief  executive  officer  during the last
completed  fiscal  year or (ii) one of the other  four most  highly  compensated

                                       8


executive  officers as of the end of the last completed fiscal year whose annual
salary  and  bonuses  exceeded  $100,000  (collectively,  the  "Named  Executive
Officers").

                                   Annual       Long Term
                                Compensation   Compensation
                                ------------   ------------
                                                Securities
                                                Underlying     All Other
Name and Principal        Year   Salary ($)    Options/SARs   Compensation
Position                                           (#)            ($)
------------------        ----   ----------    ------------   ------------

Theodore Stern            2001      -0-           40,000         70,000
  Chairman, Chief         2000      -0-           52,500         22,400
  Executive Officer       1999      -0-           -0-            -0-

G. Douglas Smith          2001     124,405       178,334         -0-
  Executive Vice          2000     113,215       200,000         -0-
  President               1999      72,725        81,320         -0-

Paul Jarman               2001     122,710        -0-            57,067
  Chief Operating         2000     113,215       200,000         -0-
  Officer                 1999      77,327        -0-            -0-

Kenneth D. Krogue         2001     109,851        40,000         13,866
  Executive Vice          2000      99,000        -0-            -0-
  President               1999      61,526        -0-            -0-

Stock Options

     The following table sets forth certain  information  with respect to grants
of stock options during 2001 to the Named Executive Officers.


                            Number of     % of Total
                            Securities   Options/SARs
                            Underlying    Granted to    Exercise or
Name and Principal           Options     Employees in    Base Price  Expiration
Position                     Granted      Fiscal Year      ($/Sh)       Date
------------------          ----------   ------------   -----------  ----------

Theodore Stern                 40,000          7%          $2.50       2/08/06
  Chairman, Chief
  Executive Officer

G. Douglas Smith              178,334         32%          $2.50      12/13/06
  Executive Vice
  President

Paul Jarman                       -0-         n/a           n/a         n/a
  Chief Operating Officer

Kenneth D. Krogue              40,000          7%          $2.50       5/02/06
  Executive Vice
  President

     The  following  table  sets  forth  certain  information  with  respect  to
unexercised options held by the Named Executive Officers. No outstanding options
held by the Named Executive Officers were exercised in 2001.

                                       9




                              Number of Securities      Value of Unexercised
                             Underlying Unexercised     In-the-Money Options
                                     Options           At Fiscal Year End ($)
                             at Fiscal Year End (#)              (1)
                                   Exercisable/              Exercisable/
Name and Principal Position       Unexercisable             Unexercisable
---------------------------  ----------------------    ----------------------

Theodore Stern                    92,500 / -0-               -0- / -0-
  Chairman, Chief
  Executive Officer

G. Douglas Smith                517,248 / 100,000            -0- / -0-
  Executive Vice President

Paul Jarman                     316,798 / 100,000            -0- / -0-
  Chief Operating Officer

Kenneth D. Krogue               227,031 / -0-                -0- / -0-
  Executive Vice President
-------------------------------------------

(1) This value is  determined  on the basis of the  difference  between the fair
market value of the securities  underlying the options and the exercise price at
December 31,  2001.  The fair market  value of Buyers  United's  common stock at
December 31, 2001, is determined by the last sale price on that date,  which was
$1.01 per share.

Description of Long Term Stock Incentive Plan

     The  purpose  of the Long Term  Stock  Incentive  Plan (the  "Plan")  is to
provide  directors,   officers,   employees,  and  consultants  with  additional
incentives by increasing their ownership interests in Buyers United.  Directors,
officers, and other employees of Buyers United and its subsidiaries are eligible
to  participate  in the Plan. In addition,  awards may be granted to consultants
providing  valuable  services to Buyers  United.  As of March 31,  2002,  Buyers
United and its affiliates employed approximately 70 individuals who are eligible
to participate  in the Plan. The board grants awards under the Plan.  Awards may
include incentive stock options, non-qualified stock options, stock appreciation
rights,  stock units,  restricted  stock,  restricted  stock units,  performance
shares, performance units, or cash awards.

     The board has discretion to determine the terms of an award under the Plan,
including  the type of award,  number of shares or units  covered  by the award,
option price, term, vesting schedule,  and  post-termination  exercise period or
payment. Notwithstanding this discretion: (i) the number of shares subject to an
award  granted to any  individual  in any calendar  year may not exceed  100,000
shares; (ii) the option price per share of common stock may not be less than 100
percent of the fair market value of such share at the time of grant or less than
110% of the fair market value of such shares if the option is an incentive stock
option  granted to a  stockholder  owning more than 10% of the  combined  voting
power of all classes of the stock of Buyers  United (a "10%  stockholder");  and
(iii) the term of any  incentive  stock option may not exceed 10 years,  or five
years if the  option is  granted  to a 10%  stockholder.  As of March 31,  2002,
awards in the form of qualified  incentive  stock options to purchase a total of
256,499 shares were outstanding under the Plan.

     A maximum of 1,200,000 shares of common stock may be subject to outstanding
awards,  determined  immediately  after the  grant of any award  under the Plan.
Shares of common  stock,  which are  attributable  to awards that have  expired,
terminated,  or been  canceled  or  forfeited  during  any  calendar  year,  are
available for issuance or use in connection with future awards.

     The Plan was effective  March 11, 1999, and is not limited in duration.  No
incentive  stock  option may be granted  more than 10 years after the  effective
date.  The  Plan  may be  amended  by  the  board  without  the  consent  of the
stockholders,  except that  stockholder  approval is required for any  amendment
that  materially  increases the aggregate  number of shares of stock that may be
issued under the plan or materially  modifies the requirements as to eligibility
for participation in the Plan.

                                       10


                CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The  following  discussion  includes  certain   relationships  and  related
transactions  that occurred  during Buyers  United's fiscal years ended December
31, 2001 and 2000.

     In October 2000,  the board  approved a consulting  agreement with Theodore
Stern,  Chairman of the Board.  Under the agreement Mr. Stern receives a monthly
fee of $6,000  in  connection  with  duties  performed  as the  Company's  Chief
Executive  Officer.  The board also approved a consulting  arrangement with Gary
Smith,  also a  member  of the  board.  No fees  were  actually  paid  to  these
individuals  during 2000, and through the date of this proxy  statement  Messrs.
Stern and Smith,  respectively,  were paid,  $110,400 and $93,750 in fees earned
during 2000, 2001, and 2002.

     Prior to  becoming a  director,  Steve  Barnett  was  providing  consulting
services  to Buyers  United  under an  agreement  pursuant  to which he received
options to purchase  100,000  shares of our common stock at a price of $2.00 per
share  exercisable  through  August 11,  2004,  and a cash fee of $200 per hour.
During the first part of 2000,  Buyers United incurred $24,500 in fees billed by
Mr. Barnett, of which $8,300 remained unpaid at December 31, 2000 and 2001.

     From May through  August 2000,  directors  Theodore Stern and Edward Dallin
Bagley  loaned funds to Buyers United as bridge  financing  for working  capital
needs.  In  consideration  for making the loans,  Buyers  United issued to these
directors  warrants to  purchase  common  stock at an  exercise  price of $2.50,
exercisable  for a term of five  years.  All of theses  loans were  subsequently
exchanged  in  October  2000,  for  Series B  Convertible  Preferred  Stock  and
additional common stock purchase  warrants of Buyers United.  Mr. Stern received
42,500 shares of Series B Convertible  Preferred  Stock and 212,500  warrants to
purchase  common  stock at a price of $2.50 per share that expire  December  31,
2002. Mr. Bagley received 27,500 shares of Series B Convertible  Preferred Stock
and warrants to purchase  137,500 shares of common stock at an exercise price of
$2.50 per share that expire December 31, 2002.

     Mr. Stern also loaned Buyers United  $100,000 in December 2000. The Company
issued a  promissory  note  payable on demand  accruing  interest  at 12 percent
secured by our  accounts  receivable.  If the note was not paid by  February  1,
2001,  10,000 shares of common stock were to be issued in  consideration  of the
non-payment. The note was not repaid at that time, the 10,000 shares were issued
to Mr. Stern, and the note remains an outstanding obligation.

     On  January 4, 2001,  the  Company  issued  20,000  shares to Mr.  Stern in
consideration  of a note  payable  in the amount of  $180,000.  The value of the
shares was recorded at that day's market  trading price of $1.125 per share,  or
$22,500.  On January 19, 2001,  the Company issued 10,000 shares to Mr. Stern in
consideration  of a note  payable  in the amount of  $100,000.  The value of the
shares was recorded at that day's market trading price of $1.5625 per share,  or
$22,500.  On February 15, 2001,  the Company issued 1,000 shares to Mr. Stern in
consideration  of a note  payable  in the  amount of  $10,000.  The value of the
shares was recorded at that day's market  trading  price of $1.50 per share,  or
$1,500.

     On March 12, 2001, the Company entered into three-year  marketing contracts
with Karl and Kay Malone, two of its Series B Preferred stockholders.  Under the
terms of the contracts, 100,000 shares of common stock were issued. The value of
the  shares  was  recorded  at that  day's  market  trading  price of $1.25,  or
$125,000. Consideration granted under the contracts' terms also included options
to purchase up to 150,000 additional shares of common stock at $2.50 per share.

     On March 26,  2001,  the  Company  issued  10,000  shares  to Mr.  Stern in
consideration  of a note  payable  in the amount of  $100,000.  The value of the
shares was recorded at that day's market trading price of $1.0312 per share,  or
$10,312.

     On May 2, 2001,  the Company  issued 100,000 shares of common stock to Gary
Smith, a member of the board. The value of the shares was recorded at that day's
market  trading  price  of  $1.45,  or  $145,000.  The  shares  were  issued  in
consideration  of  Mr.  Smith  encumbering  certain  real  property  to  provide
collateral for a promissory note to George Brimhall, an unrelated party.

                                       11


     On June  5,  2001,  the  Company  issued  50,000  shares  to Mr.  Stern  in
consideration  of a note  payable  in the amount of  $500,000.  The value of the
shares was recorded at that day's market trading price of $1.20, or $60,000.  On
June 15, 2001, the Company issued 15,000 shares to Mr. Stern in consideration of
a note payable in the amount of  $150,000.  The value of the shares was recorded
at that day's market trading price of $1.25,  or $18,750.  On June 21, 2001, the
Company issued 10,000 shares to Mr. Stern in  consideration of a note payable in
the  amount of  $100,000.  The value of the shares  was  recorded  at that day's
market  trading  price of $1.25 per share,  or $12,500.  On June 26,  2001,  the
Company issued 5,000 shares to Mr. Stern in  consideration  of a note payable in
the amount of $50,000. The value of the shares was recorded at that day's market
trading price of $1.25 per share, or $6,250. On July 6, 2001, the Company issued
10,000 shares to Mr. Stern in  consideration  of a note payable in the amount of
$100,000.  The value of the shares was  recorded  at that day's  market  trading
price of $1.10 per share,  or $11,000.  On July 18,  2001,  the  Company  issued
15,000 shares to Mr. Stern in  consideration  of a note payable in the amount of
$150,000.  The value of the shares was  recorded  at that day's  market  trading
price of $0.85 per share, or $12,750.

     On July 18, 2001, Mr. Stern loaned  $400,000 to Buyers  United.  In lieu of
regular interest or shares of stock, we agreed to pay to Mr. Stern a monthly fee
equaling two percent of the monthly  billings of two of the Company's  wholesale
telecommunications  carriers. The loan was needed at a time when the Company was
in the process of negotiating  lower rates with the carriers in  anticipation of
higher monthly services obtained for resell purposes.

     On August  7,  2001,  the  Company  issued  10,500  shares to Mr.  Stern in
consideration of Mr. Stern providing a guaranty to RFC Capital Corporation.  The
guaranty relates to potential additional liability due the Federal Franchise Tax
Board ("FTB") in connection  with excise tax  assessments  owing during 2000 and
paid  earlier  this year.  As of the date of this proxy  statement,  we have not
received notification from the FTB regarding any additional liability.

     On August 30,  2001,  the  Company  issued  27,500  shares to Mr.  Stern in
consideration  of a note  payable  in the amount of  $275,000.  The value of the
shares was recorded at that day's market  trading  price of $0.80 per share,  or
$22,000.  On September 5, 2001, the Company issued 10,000 shares to Mr. Stern in
consideration  of a note  payable  in the amount of  $100,000.  The value of the
shares was recorded at that day's market  trading  price of $0.85 per share,  or
$8,500.

     In September  2001,  the Company agreed to issue 25,000 shares to Mr. Stern
upon Mr. Stern's  providing a guaranty to Global Crossing  Communications,  Inc.
The guaranty relates to a transaction between Buyers United and Global Crossing,
whereby,  upon Mr.  Stern's  execution  and  delivery  of the  guaranty,  Global
Crossing agreed to provide telecommunication services to us, for resell purposes
at a lower, more competitive rate.

     On September  19, 2001,  the Company  agreed to issue 10,000  shares to Mr.
Stern in consideration of a note payable in the amount of $100,000. The value of
the shares was recorded at that day's market  trading  price of $0.68 per share,
or $6,800. On October 15, 2001, the Company agreed to issue 10,000 shares to Mr.
Stern in consideration of a note payable in the amount of $50,000.  The value of
the shares was recorded at that day's market  trading  price of $0.61 per share,
or $6,100.

     On November 28,  2001,  the Company  agreed to issue  50,000  shares to Mr.
Stern in consideration of extending the maturity date of a $500,000 note payable
to July 5,  2003.  The value of the  shares was  recorded  at that day's  market
trading price of $0.63 per share,  or $31,500.  On December 4, 2001, the Company
agreed to issue 156,500  shares to Mr. Stern in  consideration  of extending the
maturity date of  $1,565,000 in notes payable to July 5, 2003.  The value of the
shares was recorded at that day's market  trading  price of $0.60 per share,  or
$93,900.

     On December 12,  2001,  the Company  agreed to issue  10,000  shares to Mr.
Stern in consideration of a note payable in the amount of $100,000. The value of
the shares was recorded at that day's market  trading  price of $0.64 per share,
or $6,400.

     On December 13, 2001,  the Company  issued 89,167 and 21,666 shares to Paul
Jarman and Kenneth Krogue, respectively,  in exchange for services. The value of
the shares was recorded at that day's market  trading  price of $0.64 per share,
or $70,933.

                                       12


                                   FORM 10-KSB

Upon written request, the Company will provide to stockholders,  without charge,
a copy of the Company's Annual Report on Form 10-KSB for the year ended December
31, 2001, as filed with the Securities and Exchange Commission.  Requests should
be directed to Paul Jarman,  Chief Operating  Officer,  Secretary and Treasurer,
Buyers United, Inc., 14870 Pony Express Road, Bluffdale, Utah 84065. This Report
is also available from the  Securities  and Exchange  Commission's  Internet web
site, http://www.sec.gov.

                                  OTHER MATTERS

     As of the date of this Proxy Statement, the board knows of no other matters
that may come before the Annual  Meeting.  However,  if any  matters  other than
those  referred to herein  should be presented  properly for  consideration  and
action at the Annual Meeting,  or any adjournment or postponement  thereof,  the
proxies will be voted with respect  thereto in accordance with the best judgment
and in the discretion of the proxy holders.

     Please  sign the  enclosed  proxy  and  return  it in the  enclosed  return
envelope.

Dated:  May 10, 2002




                                       13



                                 [Form of Proxy]

                               BUYERS UNITED, INC.
                             14870 Pony Express Road
                              Bluffdale, Utah 84065

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned  hereby appoints Theodore Stern and Paul Jarman as Proxies,
each with the power to appoint his  substitute,  and hereby  authorizes  each of
them to represent  and to vote, as  designated  below,  all the shares of Common
Stock of Buyers United,  Inc. (the  "Company") held of record by the undersigned
on May 1, 2002,  at the Annual  Meeting of  Stockholders  to be held on June 19,
2002, and at any adjournment or postponement thereof.

Proposal  No. 1: The election of each of the  following  persons as directors of
the Company.

     (1)  Theodore  Stern (2) Gary  Smith (3)  Edward  Dallin  Bagley  (4) Steve
Barnett

     [ ]  For  all nominees
     [ ]  Withhold all nominees
     [ ]  Withhold  authority  to  vote  for  any  individual  nominee.  Write
number(s) of nominee(s) ______________

Proposal No. 2: Ratification of the appointment of Crowe, Chizek and Company LLP
as independent public accountants.

     [ ]  For     [ ]  Against     [ ]  Abstain

Note:  The proxies are  authorized to vote in accordance  with their judgment on
any matters other than those referred to herein that are properly  presented for
consideration and action at the Annual Meeting.

This proxy, when properly executed,  will be voted in the manner directed herein
by the  undersigned  stockholder.  If no direction is given,  this proxy will be
voted for Proposal No.'s 1 and 2.

All other proxies heretofore given by the undersigned to vote shares of stock of
the  Company,  which the  undersigned  would be entitled  to vote if  personally
present at the Annual Meeting or any  adjournment or postponement  thereof,  are
hereby expressly revoked.


Dated:_______________________, 2002 __________________________________________


                                    __________________________________________

Please  sign it exactly as name  appears  hereon.  When shares are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee  or  guardian,  please  give full  title as such.  If a  corporation  or
partnership,  please sign in full corporate or partnership name by an authorized
officer or person.

Please mark,  sign,  date and promptly  return the proxy card using the enclosed
envelope. If your address is incorrectly shown, please print changes.


                                       14