UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

SCHEDULE 14A

 

Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934 (Amendment No.     )

 

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Soliciting Material Pursuant to §240.14a-12

 

The Cheescake Factory Incorporated

(Name of Registrant as Specified In Its Charter)

 

 

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See the reverse side of this notice to obtain proxy materials and voting instructions. *** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Shareholder Meeting to Be Held on <mtgdate>. You are receiving this communication because you hold shares in the above named company. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting. Meeting Information Meeting Type: <mtgtype> For holders as of: <recdate> Date: Time: <mtgtime> Location: 0000244042_1 R1.0.0.51160 THE CHEESECAKE FACTORY INCORPORATED THE CHEESECAKE FACTORY INCORPORATED ATTN: JILL PETERS 26901 MALIBU HILLS ROAD CALABASAS HILLS, CA 91301 Annual Meeting April 06, 2015 May 28, 2015 May 28, 2015 10:00 AM PDT Janet & Ray Scherr Forum Theatre Thousand Oaks Civic Arts Plaza 2100 Thousand Oaks Blvd. Thousand Oaks, CA 91362

 

Please Choose One of the Following Voting Methods Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. How To Vote . Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE: How to View Online: Have the information that is printed in the box marked by the arrow (located on the following page) and visit: www.proxyvote.com. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET: www.proxyvote.com 2) BY TELEPHONE: 1-800-579-1639 3) BY E-MAIL*: sendmaterial@proxyvote.com * If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow (located on the following page) in the subject line. . . 0000244042_2 R1.0.0.51160 1. Annual Report 2. Notice & Proxy Statement Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before May 14, 2015 to facilitate timely delivery.

 

Voting items 0000244042_3 R1.0.0.51160 The Board of Directors recommends you vote FOR the following: 1. Election of Directors Nominees 1a David Overton 1b Alexander L. Cappello 1c Jerome I. Kransdorf 1d Laurence B. Mindel 1e David B. Pittaway 1f Douglas L. Schmick 1g Herbert Simon The Board of Directors recommends you vote FOR proposals 2, 3, 4 and 5. 2. To approve an amendment to the 2010 Stock Incentive Plan to increase its maximum authorized shares by 2,400,000 shares, from 6,780,000 shares to 9,180,000 shares and to re-approve the Material Terms of the Performance Goals under the 2010 Stock Incentive Plan. 3. To approve the Material Terms of the Performance Goals under the 2015 Amended and Restated Annual Performance Incentive Plan. 4. To ratify the selection of PricewaterhouseCoopers LLP as the Company's independent registered public accounting firm for fiscal year 2015, ending December 29, 2015. 5. To approve, on a non-binding, advisory basis, the compensation of the Company's Named Executive Officers as disclosed pursuant to the compensation disclosure rules of the SEC. NOTE: In addition, to transact such other business as may properly come before the Annual Meeting or any adjournment or postponement thereof.

 

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