SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
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FORM 6-K
REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
FOR THE MONTH OF MAY 2005
SHANDA INTERACTIVE ENTERTAINMENT LIMITED
NO. 1 OFFICE BUILDING, NO. 690 BIBO ROAD
PUDONG NEW AREA, SHANGHAI, CHINA 201203
(Address of principal executive offices)
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(Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.)
Form 20-F [X] Form 40-F [ ]
(Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing the information to
the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)
Yes [ ] No [X]
(If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b):82- ___ .)
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SHANDA INTERACTIVE ENTERTAINMENT LIMITED
Form 6-K
Table of Content
PAGE
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Signature Page 3
Press release regarding the following:
Shanda and Universal music team up to launch a new digital Page 4
entertainment service to music consumers in China, dated
April 13, 2005.
Shanda, Turbine to bring Dungeons & Dragons online to China, Page 7
dated April 21, 2005.
2
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
SHANDA INTERACTIVE ENTERTAINMENT LIMITED
By: /s/ Jun Tang
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Name: Jun Tang
Title: President
Date: May 9, 2005
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SHANDA AND UNIVERSAL MUSIC TEAM UP
TO LAUNCH A NEW DIGITAL ENTERTAINMENT SERVICE
TO MUSIC CONSUMERS IN CHINA
DIGITAL DISTRIBUTION OF MUSIC REACHES OUT TO ONLINE GAMERS AND INTERNET USERS
SHANGHAI, CHINA - APRIL 13, 2005: Shanda Interactive Entertainment Limited
(Nasdaq: SNDA), the largest operator of online games in China, today announced a
strategic partnership with Universal Music, the world's leading music company.
Pursuant to a memorandum of understanding, Shanda will have access to Universal
Music's online music repertoire, which will be offered to Shanda's millions of
users through streaming and, in the future, on a downloadable basis over
Shanda's interactive entertainment portal at www.poptang.com, as well as within
the game operation platform. Additionally, Universal Music will provide music,
artist-related information and news materials to be offered on Shanda's
platform.
The strategic partnership between Shanda and Universal Music signifies
pioneering steps for the two entertainment leaders, as Shanda will extend its
interactive entertainment content offerings into the music arena for the first
time. It also will mark Universal Music's first online music offering in the
China market.
The alliance service is expected to be launched in June 2005 and users will be
able to easily and legitimately access the best of Chinese-language songs by
Universal Music's artists via an interactive song-streaming channel operated by
Shanda. The services may be combined with Shanda's other offerings, including
online games, as users may select song streaming as background music for game
playing. Users may also select and dedicate songs to one another through the
online game community. The music will be offered through a variety of
alternatives, including a la carte selection, monthly subscription or bundled
purchases. Users will be able to pay for this additional service conveniently by
using Shanda's established payment and distribution system that covers over
300,000 retail points throughout China.
Harry Hui, President of Universal Music South East Asia, said, "What's hot in
China right now is online games, the Internet and mobile technology. With the
consumption of music heading towards the digital, mobile and personal, we're
making sure that music plays an active part of all the exciting experiences for
Chinese youths today. Shanda, as the most successful interactive entertainment
platform in China, makes an ideal partner for us."
"This Digital music offering is another important addition to Shanda as we
envision building a broad portfolio of interactive entertainment content
offerings delivered through our operational platform to millions of users,
including an increasing number of home users," said Tianqiao Chen, Chief
Executive Officer of Shanda. "We are excited about launching our music services
with Universal Music, the leading music company, through this partnership."
ABOUT SHANDA INTERACTIVE ENTERTAINMENT LIMITED
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is the largest operator
of online games in China. Shanda offers a portfolio of massively multi-player
and casual online games that users play over the Internet, including several of
the most popular online games in China. Shanda's game platform attracts a large
and loyal user base, each member of which can interact with thousands of others,
which creates a strong community among users. For more information about Shanda,
please visit http://www.snda.com.
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ABOUT UNIVERSAL MUSIC GROUP
Universal Music Group is the world's largest music company with wholly owned
record operations or licensees in 77 countries. Its businesses also include
Universal Music Publishing Group, one of the industry's largest global music
publishing operations.
Universal Music Group consists of record labels Decca Record Company, Deutsche
Grammophon, DreamWorks Nashville, Interscope Geffen A&M Records, Geffen Records,
Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury
Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino,
Universal Motown Records Group, and Verve Music Group as well as a multitude of
record labels owned or distributed by its record company subsidiaries around the
world. The Universal Music Group owns the most extensive catalogue of music in
the industry, which is marketed through two distinct divisions, Universal Music
Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).
Universal Music Group also includes eLabs, a new media and technologies
division.
Universal Music Group is a unit of Vivendi Universal, a global media and
communications company.
Artists under the Universal Music roster include Eason Chan, Energy, Jacky
Cheung, Cecilia Cheung, Leslie Cheung, Kelly Chen, Andy Hui, Sam Hui, eVonne
Hsu, Hacken Lee, Wilbur Pan, Alan Tam and Teresa Tang.
SAFE HARBOR STATEMENT
This announcement contains forward-looking statements that are based on
current expectations, assumptions, estimates and projections about the companies
and the industry. All statements other than statements of historical fact in
this announcement are forward-looking statements, including but not limited to
statements regarding the future business cooperation between Shanda and
Universal, the future availability of music downloads from Shanda's interactive
entertainment portal and the launch date for the music services. These
forward-looking statements involve various risks and uncertainties. Although the
companies believe that the expectations expressed in these forward-looking
statements are reasonable, the companies cannot assure you that the expectations
will turn out to be correct. Important risks and uncertainties could cause
actual results to be materially different from expectations include but not
limited to the possibility that the signing of a legally binding agreement in
accordance with the terms of the memorandum of understanding could be delayed or
that technical difficulties could arise in connection with implementing such
agreement. Additional risks are set forth in Shanda's filings with the U.S.
Securities and Exchanges Commission, including Shanda's registration statement
on Form F-1.
CONTACT:
SHANDA INTERACTIVE ENTERTAINMENT LTD.
Donglei Zhou
Director of Investor Relations
Shanda Interactive Entertainment Limited
Phone: +86-21-5050-4740 (Shanghai)
E-mail: IR@shanda.com.cn
Todd St.Onge (investors): stonge@braincomm.com
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Michael DiPaolo (media): dipaolo@braincomm.com
Brainerd Communicators, Inc.
Phone: +1-212-986-6667 (USA)
UNIVERSAL MUSIC GROUP
Ruikang Zhou (CHINESE)
Chief Representative (China), Universal Music
Phone: +86-21-6390-6437 (Shanghai)
E-mail: ruikang.zhou@umusic.com
Davena Mok (ENGLISH)
Corporate Communications Officer, Universal Music South East Asia
Phone: +852-9525-5667 (Hong Kong)
E-mail: davena.mok@umusic.com
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SHANDA, TURBINE TO BRING
DUNGEONS & DRAGONS ONLINE TO CHINA
China's Largest Online Games Operator to Distribute Turbine's
Highly Anticipated 3D Role Playing Game
SHANGHAI, CHINA - APRIL 21, 2005 - Shanda Interactive Entertainment Limited
(Nasdaq: SNDA), the largest operator of online games in China, announced today
that it will be signing a deal with Turbine, Inc., a leading publisher of online
subscription entertainment, to bring DUNGEONS & DRAGONS(R) ONLINE to China.
Under the agreement, Shanda will hold the exclusive rights in China to operate
this first and only 3D massively multiplayer online role playing game, or MMORPG
based on the world-renowned Hasbro and Wizards of the Coast DUNGEONS &
DRAGONS(R) franchise. The game is expected to launch in China in the second half
of 2005. Financial terms of the agreement were not disclosed.
"Shanda's leadership position and outstanding reputation with China's online
gaming community makes them the ideal partner for introducing DUNGEONS & DRAGONS
ONLINE to China," said Jeffrey Anderson, president and CEO, Turbine, Inc. "This
agreement reaffirms Turbine's commitment to bring the D&D Online experience to
every gamer in China and throughout the world."
China represents one of the world's largest and fastest-growing markets for
online games, with International Data Corporation, a market research company,
estimating a market valued at $1.3 billion by 2009. Shanda helped pioneer this
market and today occupies the leading position as measured by both revenue and
total game playing users. In 2004, Shanda had approximately 2.0 million peak
concurrent users playing its online games.
"As the pioneer of traditional role-playing games, DUNGEONS & DRAGONS ONLINE is
a terrific addition to our leading portfolio of both internally developed and
licensed online game offerings," said Tianqiao Chen, chief executive officer of
Shanda. "Turbine has done a tremendous job adapting this signature title to the
virtual world, and we look forward to bringing a rich game experience to China's
gamers via our national distribution platform."
ABOUT SHANDA INTERACTIVE ENTERTAINMENT LIMITED
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading interactive
entertainment media company in China. Shanda offers a portfolio of diversified
entertainment content including some of the most popular massively multi-player
and casual online games in China, along with online chess and board games,
network PC games and a variety of cartoons and literature works. Shanda's
interactive entertainment platform attracts a large and loyal user base, an
increasing amount of which access Shanda's content from home. Each user can
interact with thousands of others while enjoying the interactive entertainment
content that Shanda provides. Interaction enriches your life. For more
information about Shanda, please visit http://www.snda.com
ABOUT TURBINE, INC.
Turbine, Inc. is a premier producer, publisher and operator of online
subscription entertainment and is headquartered in Westwood, Mass. With studios
on two coasts, the Company is the largest privately held online games company in
North America. Turbine's catalogue includes some of the most famous online
entertainment brands, including
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Asheron's Call(R), Dungeons & Dragons(R) Online
and The Lord of the Rings Online(TM): Middle-Earth(TM) Online. For more
information on Turbine and its services, please visit www.turbine.com.
ABOUT ATARI, INC.
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all
platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.S. Atari, Inc. is a majority-owned subsidiary of
France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the
largest interactive games publisher in Europe. For more information, visit
www.atari.com.
ABOUT HASBRO, INC.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time
entertainment products and services, including the design, manufacture and
marketing of games and toys ranging from traditional to high-tech. Both
internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the
highest quality and most recognizable play experiences in the world. For more
information, visit www.hasbro.com.
ABOUT WIZARDS OF THE COAST
Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a
worldwide leader in the trading card game and tabletop roleplaying game
categories, and a leading developer and publisher of game-based entertainment
products. The company holds an exclusive patent on trading card games and their
method of play (TCGs) and produces one of the world's best-selling TCGs, Magic:
The Gathering(R), as well as the celebrated Dungeons & Dragons(R) roleplaying
game. Publisher of adventure games, family card and board games, and electronic
media products, Wizards of the Coast is also one of the world's premier book
publishers of fantasy series fiction whose novels have made numerous appearances
on The New York Times best-seller list and have sold millions of copies
worldwide. For more information, visit the Wizards of the Coast website at
www.wizards.com.
###
TURBINE and ASHERON'S CALL are registered trademarks or trademarks of Turbine,
Inc. in the United States or other jurisdictions. All other trademarks are the
property of their respective owners.
SAFE HARBOR STATEMENT
This announcement contains forward-looking statements that are based on current
expectations, assumptions, estimates and projections about the companies and the
industry. All statements other than statements of historical fact in this
announcement are forward-looking statements, including but not limited to
statements regarding the launch date for Dungeons & Dragons Online in China, the
growth of the online game market in China and the content of the Dungeons &
Dragons Online game. These forward-looking statements involve various risks and
uncertainties. Although the companies believe that their expectations expressed
in these forward-looking statements are reasonable, they cannot assure you that
their expectations will turn out to be correct. Important risks and
uncertainties could cause actual results to be materially different from
expectations include but not limited to delays in completion of the original or
localized version of the Dungeons & Dragons Online game,
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obtaining Atari's and Hasbro's approval of the agreement between Turbine and
Shanda, and the risks set forth in Shanda's filings with the U.S. Securities and
Exchanges Commission, including Shanda's registration statement on Form F-1.
CONTACT FOR PRESS ONLY:
FOR SHANDA INTERACTIVE ENTERTAINMENT LTD.
Donglei Zhou
Director of Investor Relations
Shanda Interactive Entertainment Limited
Phone: 8621-50504740
E-mail: IR@shanda.com.cn
Todd St.Onge (investors): stonge@braincomm.com
Michael DiPaolo (media): dipaolo@braincomm.com
Brainerd Communicators, Inc.
212-986-6667
FOR TURBINE, INC.
Erica Dart
Turbine, Inc.
(310) 927-8486
edart@turbine.com