Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
HERNQUIST THOMAS K
   2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [HSY] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
SVP, Global Chief Growth Off.
(Last)
(First)
(Middle)
100 CRYSTAL A DRIVE		 3. Date of Earliest Transaction (Month/Day/Year)
11/06/2006
(Street)

HERSHEY, PA 17033		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/06/2006   M   4,100 A $ 32.23 28,854.0332 D  
Common Stock 11/06/2006   S   4,100 D $ 53.12 24,754.0332 D  
Common Stock 11/06/2006   M   300 A $ 32.23 25,054.0332 D  
Common Stock 11/06/2006   S   300 D $ 53.1 24,754.0332 D  
Common Stock 11/06/2006   M   5,000 A $ 32.23 29,754.0332 D  
Common Stock 11/06/2006   S   5,000 D $ 53.09 24,754.0332 D  
Common Stock 11/06/2006   M   200 A $ 32.23 24,954.0332 D  
Common Stock 11/06/2006   S   200 D $ 53.08 24,754.0332 D  
Common Stock 11/06/2006   M   2,300 A $ 32.23 27,054.0332 D  
Common Stock 11/06/2006   S   2,300 D $ 53.07 24,754.0332 D  
Common Stock 11/06/2006   M   1,000 A $ 32.23 25,754.0332 D  
Common Stock 11/06/2006   S   1,000 D $ 53.06 24,754.0332 D  
Common Stock 11/06/2006   M   300 A $ 32.23 25,054.0332 D  
Common Stock 11/06/2006   S   300 D $ 53.05 24,754.0332 D  
Common Stock 11/06/2006   M   5,000 A $ 32.23 29,754.0332 D  
Common Stock 11/06/2006   S   5,000 D $ 53.04 24,754.0332 D  
Common Stock 11/06/2006   M   1,700 A $ 32.23 26,454.0332 D  
Common Stock 11/06/2006   S   1,700 D $ 53.03 24,754.0332 D  
Common Stock 11/06/2006   M   100 A $ 32.23 24,854.0332 D  
Common Stock 11/06/2006   S   100 D $ 53.02 24,754.0332 (1) D  
Common Stock               581.937 I 401(k) Plan

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     4,100   (2) 04/27/2013 Common Stock 4,100 $ 0 65,100 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     300   (2) 04/27/2013 Common Stock 300 $ 0 64,800 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     5,000   (2) 04/27/2013 Common Stock 5,000 $ 0 59,800 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     200   (2) 04/27/2013 Common Stock 200 $ 0 59,600 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     2,300   (2) 04/27/2013 Common Stock 2,300 $ 0 57,300 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     1,000   (2) 04/27/2013 Common Stock 1,000 $ 0 56,300 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     300   (2) 04/27/2013 Common Stock 300 $ 0 56,000 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     5,000   (2) 04/27/2013 Common Stock 5,000 $ 0 51,000 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     1,700   (2) 04/27/2013 Common Stock 1,700 $ 0 49,300 D  
Non-Qualified Stock Option (right to buy) $ 32.23 11/06/2006   M     100   (2) 04/27/2013 Common Stock 100 $ 0 49,200 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
HERNQUIST THOMAS K
100 CRYSTAL A DRIVE
HERSHEY, PA 17033		       SVP, Global Chief Growth Off.  

Signatures

 Thomas K Hernquist   11/08/2006
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The total amount of securities reported as directly owned by the reporting person in Column 5 of Table I includes 29.0462 shares acquired on June 15, 2006 and 33.8556 shares acquired on September 15, 2006 pursuant to the Company's Dividend Reinvestment Plan.
(2) The options vest according to the following schedule: 25% vested on April 28, 2004; an additional 25% vested on April 28, 2005; an additional 25% vested on April 28, 2006; and the final 25% will vest on April 28, 2007.
 
Remarks:
The total amount of securities reported as indirectly owned by the reporting person in Column 5 of Table I (401(k) Plan) includes 27.9160 shares acquired from June 1, 2006 through October 31, 2006  pursuant to the Company's Employee Savings Stock Investment and Ownership Plan (ESSIOP).  These shares were acquired at various intervals.  The closing price on October 31, 2006 was $52.91.  The exact price of each share at the date of acquisition is not readily determinable.

The total amount of securities reported as indirectly owned by the reporting person in Column 5 of Table I (401(k) Plan) has been adjusted to include 69.7110 shares previously reported in a footnote as being acquired from February 18, 2006 through May 31, 2006.  The earlier report, filed June 19, 2006, failed to include those shares in the total amount of securities reported to be indirectly owned in Column 5 of Table I (401(k) Plan) of that report.

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