UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934*
eLong, Inc.
-----------
(Name of Issuer)
Ordinary Shares, par value $0.01 per share
------------------------------------------
(Title of Class of Securities)
290138205
---------
(CUSIP Number)
April 29, 2005
--------------
(Date of Event which Requires Filing
of this Statement)
Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:
[ ] Rule 13d-1(b)
[X] Rule 13d-1(c)
[ ] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
------------------- ------------------
CUSIP No. 290138205 13G Page 2 of 18 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
The Eureka Interactive Fund Limited
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Cayman Islands
---------------------------- ------ --------------------------------------------
5 SOLE VOTING POWER
0
------ --------------------------------------------
NUMBER OF 6 SHARED VOTING POWER
SHARES
BENEFICIALLY 1,502,400
OWNED BY
EACH ------ --------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
------ --------------------------------------------
8 SHARED DISPOSITIVE POWER
1,502,400
--------- ----------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,502,400
--------- ----------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
--------- ----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.5%
--------- ----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
OO
--------- ----------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
------------------- ------------------
CUSIP No. 290138205 13G Page 3 of 18 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Marshall Wace LLP
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
England
---------------------------- ------ --------------------------------------------
5 SOLE VOTING POWER
0
------ --------------------------------------------
NUMBER OF 6 SHARED VOTING POWER
SHARES
BENEFICIALLY 1,502,400
OWNED BY
EACH ------ --------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
------ --------------------------------------------
8 SHARED DISPOSITIVE POWER
1,502,400
--------- ----------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,502,400
--------- ----------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
--------- ----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.5%
--------- ----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
OO
--------- ----------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
------------------- ------------------
CUSIP No. 290138205 13G Page 4 of 18 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Marshall Wace Asset Management Limited
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
England and Wales
---------------------------- ------ --------------------------------------------
5 SOLE VOTING POWER
0
------ --------------------------------------------
NUMBER OF 6 SHARED VOTING POWER
SHARES
BENEFICIALLY 1,502,400
OWNED BY
EACH ------ --------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
------ --------------------------------------------
8 SHARED DISPOSITIVE POWER
1,502,400
--------- ----------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,502,400
--------- ----------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
--------- ----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.5%
--------- ----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
OO
--------- ----------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
------------------- ------------------
CUSIP No. 290138205 13G Page 5 of 18 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Paul Marshall
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
England
---------------------------- ------ --------------------------------------------
5 SOLE VOTING POWER
0
------ --------------------------------------------
NUMBER OF 6 SHARED VOTING POWER
SHARES
BENEFICIALLY 1,502,400
OWNED BY
EACH ------ --------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
------ --------------------------------------------
8 SHARED DISPOSITIVE POWER
1,502,400
--------- ----------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,502,400
--------- ----------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
--------- ----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.5%
--------- ----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
--------- ----------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
------------------- ------------------
CUSIP No. 290138205 13G Page 6 of 18 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Ian Wace
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
England
---------------------------- ------ --------------------------------------------
5 SOLE VOTING POWER
0
------ --------------------------------------------
NUMBER OF 6 SHARED VOTING POWER
SHARES
BENEFICIALLY 1,502,400
OWNED BY
EACH ------ --------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
------ --------------------------------------------
8 SHARED DISPOSITIVE POWER
1,502,400
--------- ----------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,502,400
--------- ----------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
--------- ----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.5%
--------- ----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
--------- ----------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
------------------- ------------------
CUSIP No. 290138205 13G Page 7 of 18 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Mark Hawtin
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
England
---------------------------- ------ --------------------------------------------
5 SOLE VOTING POWER
0
------ --------------------------------------------
NUMBER OF 6 SHARED VOTING POWER
SHARES
BENEFICIALLY 1,502,400
OWNED BY
EACH ------ --------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
------ --------------------------------------------
8 SHARED DISPOSITIVE POWER
1,502,400
--------- ----------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,502,400
--------- ----------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
--------- ----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.5%
--------- ----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
--------- ----------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
------------------- ------------------
CUSIP No. 290138205 13G Page 8 of 18 Pages
------------------- ------------------
---------- ---------------------------------------------------------------------
1 NAME OF REPORTING PERSON
Duncan Ford
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
---------- ---------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [ ]
(b) [X]
---------- ---------------------------------------------------------------------
3 SEC USE ONLY
---------- ---------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
England
---------------------------- ------ --------------------------------------------
5 SOLE VOTING POWER
0
------ --------------------------------------------
NUMBER OF 6 SHARED VOTING POWER
SHARES
BENEFICIALLY 1,502,400
OWNED BY
EACH ------ --------------------------------------------
REPORTING 7 SOLE DISPOSITIVE POWER
PERSON
WITH 0
------ --------------------------------------------
8 SHARED DISPOSITIVE POWER
1,502,400
--------- ----------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,502,400
--------- ----------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
--------- ----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.5%
--------- ----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
--------- ----------------------------------------------------------------------
*SEE INSTRUCTION BEFORE FILLING OUT
Item 1(a) Name of Issuer:
--------------
The name of the issuer is eLong, Inc., a Cayman Islands corporation (the
"Company").
Item 1(b) Address of Issuer's Principal Executive Offices:
-----------------------------------------------
The Company's principal executive office is located at Block B, Xing Ke Plaza,
10 Jiuxianqiao Zhonglu, Chaoyang District, Beijing 100016, People's Republic of
China.
Items 2(a) Name of Person Filing:
---------------------
This Schedule 13G is filed by:
(i) The Eureka Interactive Fund Limited, an exempted company incorporated
with limited liability in the Cayman Islands, which operates as an
open-ended investment fund (the "Fund") that directly beneficially
owns the Ordinary Shares (as defined in Item 2(d));
(ii) Marshall Wace LLP, incorporated in England, which serves as
investment manager or adviser to a variety of hedge funds and managed
accounts, including the Fund (the "Investment Manager");
(iii) Marshall Wace Asset Management Limited, a company incorporated with
limited liability in England and Wales, which serves as the managing
member (the "Managing Member") of the Investment Manager;
(iv) Mr. Paul Marshall ("Mr. Marshall"), who is a co-founder and equity
owner of the Investment Manager and who serves as chairman of the
investment committee that is responsible for the investment decisions
of the Investment Manager and therefore indirectly beneficially owns
the Ordinary Shares by virtue of such position;
(v) Mr. Ian Wace ("Mr. Wace"), who is a co-founder and equity owner of
the Investment Manager and who serves on the investment committee
that is responsible for the investment decisions of the Investment
Manager;
(vi) Mr. Mark Hawtin ("Mr. Hawtin"), who is an equity owner of the
Investment Manager and who serves on the investment committee that is
responsible for the investment decisions of the Investment Manager;
and
(vii) Mr. Duncan Ford ("Mr. Ford"), who is an equity owner of the
Investment Manager and who serves on the investment committee that is
responsible for the investment decisions of the Investment Manager.
The Fund, Investment Manager, MWAM and Messrs. Marshall, Wace, Hawtin and Ford
are hereinafter sometimes collectively referred to as the "Reporting Persons."
Page 9 of 18 pages
Item 2(b) Address of Principal Business Office:
------------------------------------
The address of the principal business office of each of the Reporting Persons is
The Adelphi, 13th Floor, 1/11 John Adam Street London WC2N 6HT.
Item 2(c) Citizenship:
-----------
The Fund is an exempted company incorporated with limited liability in the
Cayman Islands. The Investment Manager is incorporated in England. MWAM is
incorporated with limited liability in England and Wales. Messrs. Marshall, Wace
Hawtin and Ford are British citizens.
Item 2(d) Title of Class of Securities:
----------------------------
Ordinary Shares, par value $0.01 per share.
Item 2(e) CUSIP Number:
------------
290138205. This CUSIP corresponds to the ADS (as defined in Item 4) and is being
used herein for purposes of this filing. The Reporting Persons are not aware of
a CUSIP for the Ordinary Shares.
Item 3: If this statement is filed pursuant to Rules 13d-1(b) or
13d-2(b) or (c), check whether the person filing is a:
A. [ ] Broker or dealer registered under Section 15 of the Act,
B. [ ] Bank as defined in Section 3(a)(6) of the Act,
C. [ ] Insurance Company as defined in Section 3(a)(19) of the Act,
D. [ ] Investment Company registered under Section 8 of the Investment
Company Act of 1940,
E. [ ] Investment Adviser in accordance with Rule 13d-1 (b)(1)(ii)(E),
F. [ ] Employee Benefit Plan or Endowment Fund in accordance with 13d-1
(b)(1)(ii)(F),
G. [ ] Parent Holding Company or control person in accordance with Rule
13d-1 (b)(1)(ii)(G),
H. [ ] Savings Association as defined in Section 3(b) of the Federal
Deposit Insurance Act,
I. [ ] Church Plan that is excluded from the definition of an investment
company under Section 3(c)(14) of the Investment Company Act of
1940,
J. [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).
Item 4 Amount Beneficially Owned:
-------------------------
The Fund directly owns 751,200 American depositary shares ("ADS") of the
Company. Each ADS may be exchanged at any time for two Ordinary Shares of the
Company, therefore, the beneficial ownership of the Ordinary Shares by the
Reporting Persons, as of April 29, 2005, is as follows:
Page 10 of 18 pages
A. The Eureka Interactive Fund Limited
-----------------------------------
(a) Amount beneficially owned: 1,502,400
(b) Percent of class: 7.5%. The percentages used herein and elsewhere in this
Schedule 13G are calculated based upon the 20,138,307 Ordinary Shares stated to
be issued and outstanding as of January 7, 2005, as reflected in the Company's
Form 6-K filed with the Securities Exchange Commission on March 2, 2005.
(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote: 0
(ii) Shared power to vote or direct the vote: 1,502,400
(iii) Sole power to dispose or direct the disposition: 0
(iv) Shared power to dispose or direct the disposition: 1,502,400
B. Marshall Wace LLP
-----------------
(a) Amount beneficially owned: 1,502,400
(b) Percent of class: 7.5%.
(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote: 0
(ii) Shared power to vote or direct the vote: 1,502,400
(iii) Sole power to dispose or direct the disposition: 0
(iv) Shared power to dispose or direct the disposition: 1,502,400
C. Marshall Wace Asset Management Limited
--------------------------------------
(a) Amount beneficially owned: 1,502,400
(b) Percent of class: 7.5%.
(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote: 0
(ii) Shared power to vote or direct the vote: 1,502,400
(iii) Sole power to dispose or direct the disposition: 0
(iv) Shared power to dispose or direct the disposition: 1,502,400
D. Paul Marshall
-------------
(a) Amount beneficially owned: 1,502,400
(b) Percent of class: 7.5%.
(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote: 0
(ii) Shared power to vote or direct the vote: 1,502,400
(iii) Sole power to dispose or direct the disposition: 0
(iv) Shared power to dispose or direct the disposition: 1,502,400
Page 11 of 18 pages
E. Ian Wace
--------
(a) Amount beneficially owned: 1,502,400
(b) Percent of class: 7.5%.
(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote: 0
(ii) Shared power to vote or direct the vote: 1,502,400
(iii) Sole power to dispose or direct the disposition: 0
(iv) Shared power to dispose or direct the disposition: 1,502,400
F. Mark Hawtin
-----------
(a) Amount beneficially owned: 1,502,400
(b) Percent of class: 7.5%.
(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote: 0
(ii) Shared power to vote or direct the vote: 1,502,400
(iii) Sole power to dispose or direct the disposition: 0
(iv) Shared power to dispose or direct the disposition: 1,502,400
G. Duncan Ford
-----------
(a) Amount beneficially owned: 1,502,400
(b) Percent of class: 7.5%.
(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote: 0
(ii) Shared power to vote or direct the vote: 1,502,400
(iii) Sole power to dispose or direct the disposition: 0
(iv) Shared power to dispose or direct the disposition: 1,502,400
Item 5 Ownership of Five Percent or Less of a Class:
--------------------------------------------
If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities, check the following. [ ]
Item 6 Ownership of More than Five Percent on Behalf of Another
--------------------------------------------------------
Person:
------
Other than as set forth herein, no other person has the right to receive or the
power to direct the receipt of dividends from, or proceeds from the sale of, in
excess of 5% of the total outstanding Ordinary Shares.
Item 7 Identification and Classification of the Subsidiary Which
---------------------------------------------------------
Acquired the Security Being Reported on By the Parent
-----------------------------------------------------
Holding Company:
---------------
Not Applicable
Page 12 of 18 pages
Item 8 Identification and Classification of Members of the Group:
---------------------------------------------------------
Not Applicable
Item 9 Notice of Dissolution of Group:
------------------------------
Not Applicable
Item 10 Certification:
-------------
Each of the Reporting Persons hereby makes the following certification:
By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were not acquired and are not held for the
purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.
Page 13 of 18 pages
SIGNATURE
---------
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Dated: May 9, 2005
THE EUREKA INTERACTIVE FUND LIMITED
/s/ MB Hawtin
------------------------------
Name: Mark Hawtin
Title: Director
MARSHALL WACE LLP
By: Marshall Wace Asset Management,
its Managing Member
/s/ Duncan Ford
------------------------------
Name: Duncan Ford
Title: Director
MARSHALL WACE ASSET MANAGEMENT LIMITED
/s/ Duncan Ford
------------------------------
Name: Duncan Ford
Title: Director
MARSHALL WACE ASSET MANAGEMENT LIMITED
/s/ Ian Wace
------------------------------
Name: Ian Wace
Title: Director
/s/ Paul Marshall
-----------------------------
Paul Marshall
/s/ Ian Wace
-----------------------------
Ian Wace
/s/ MB Hawtin
-----------------------------
Mark Hawtin
/s/ Duncan Ford
-----------------------------
Duncan Ford
Exhibit Index
-------------
Exhibit 99.1: Joint Filing Agreement, dated May 9, 2005, by and between The
Eureka Interactive Fund Limited, Marshall Wace LLP, Marshall Wace
Asset Management Limited, Paul Marshall, Ian Wace, Mark Hawtin
and Duncan Ford.