Filed by The Interpublic Group of Companies,
                                Inc. Pursuant to Rule 425 under the Securities
                                Act of 1933 deemed filed pursuant to Rule 14a-12
                                of the Securities Exchange Act of 1934

                                Subject Company: True North Communications Inc.
                                Commission File No. 1-5029


CAUTIONARY STATEMENT

This document contains forward-looking statements. Statements that are not
historical fact, including statements about Interpublic's beliefs and
expectations constitute forward-looking statements. These statements are based
on current plans, estimates and projections, and therefore undue reliance should
not be placed on them. Forward-looking statements speak only as of the date they
are made, and Interpublic undertakes no obligation to update publicly any of
them in light of new information or future events.

Forward-looking statements involve inherent risks and uncertainties. Interpublic
cautions that a number of important factors could cause actual results to differ
materially from those contained in any forward-looking statement. Such factors
include, but are not limited to, those associated with the effect of national
and regional economic conditions, the ability of Interpublic to attract new
clients and retain existing clients, the financial success of the clients of
Interpublic, and developments from changes in the regulatory and legal
environment for advertising companies around the world, and the successful
completion and integration of acquisitions which complement and expand
Interpublic's business capabilities.

Another important factor is Interpublic's acquisition strategy. One of
Interpublic's business strategies is to acquire businesses that complement and
expand its current business capabilities. Accordingly, Interpublic is usually
engaged in evaluating potential acquisition candidates. Interpublic is currently
engaged in a number of preliminary discussions that may result in one or more
substantial acquisitions. These acquisition opportunities require
confidentiality and from time to time give rise to bidding scenarios that
require quick responses by Interpublic. Although there is uncertainty that any
of these discussions will result in definitive agreements or the completion of
any transactions, the announcement of any such transaction may lead to increased
volatility in the trading price of the shares of Interpublic.

Moreover, the success of recent or contemplated future acquisitions will depend
on the effective integration of newly-acquired businesses into Interpublic's
current activities. Important factors for integration include realization of
anticipated synergies and the ability to retain new personnel and clients.

Investors should evaluate any statements in light of these important factors.

The Interpublic Group of Companies, Inc. and True North Communications Inc. will
be filing a proxy statement/prospectus and other relevant documents concerning
the proposed transaction with the Securities and Exchange Commission. INVESTORS
AND SECURITY HOLDERS ARE URGED TO READ THE PROXY STATEMENT/PROSPECTUS WHEN IT
BECOMES AVAILABLE AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC BECAUSE
THEY WILL CONTAIN IMPORTANT INFORMATION ON THE PROPOSED TRANSACTION. Investors
and security holders will be able to obtain the document free of charge at the
SEC's website (www.sec.gov/EDGAR), or at the SEC's public reference room located
at 450 Fifth Street, NW, Washington, DC 20549. Please call the SEC at
1-800-SEC-0330 for further information about the public reference room. In
addition, documents filed with the SEC by Interpublic and True North may be
obtained free of charge by contacting The Interpublic Group of Companies, Inc.,
1271 Avenue of the Americas, New York, NY, 10020, Attn: Investor Relations (tel:
212-399-8057), or True North Communications Inc. at 101 East Erie Street,
Chicago, IL, 60611, Attn: Corporate Communications (tel: 312-425-6500).
INVESTORS SHOULD READ THE PROXY STATEMENT/PROSPECTUS CAREFULLY WHEN IT BECOMES
AVAILABLE BEFORE MAKING ANY VOTING OR INVESTMENT DECISION. True North and
certain other persons referred to below may be deemed to be participants in the
solicitation of proxies of True North's stockholders to approve and adopt the
merger agreement with Interpublic. The participants in this solicitation may
include the directors and executive officers of True North, who may have an
interest in the transaction as a result of holding shares or options of True
North. A detailed list of the names and interests of True North's directors and
executive officers, and of their ownership interests in True North, is contained
in True North's proxy statement for its 2000 Annual Meeting, which may be
obtained without charge at the SEC's website (www.sec.gov).

THE FOLLOWING IS THE TRANSCRIPT OF A TELECONFERENCE CALL HELD ON MARCH 19, 2001
AND PLACED ON THE INTERPUBLIC GROUP OF COMPANIES, INC.'S WEBSITE ON MARCH 20,
2001



Teleconference transcript 20 March 2001 The Interpublic Group of Companies, Inc.
[Logo]





                                                           McCANN ERICKSON, INC.
                                                                  Host: Sean Orr
                                                   March 19, 2001/10:00 a.m. CST
                                                                         Page 1




                              McCANN ERICKSON, INC.

                                 March 19, 2001
                                 10:00 a.m. CST


Moderator           Ladies and gentlemen, thank you for standing by. Welcome to
                    the Interpublic True North Merger announcement call. At this
                    time, all participants are in a listen-only mode. Later, we
                    will conduct a question and answer session. As a reminder,
                    this conference is being recorded.

                    I would now like to turn the conference over to Senior Vice
                    President of Investor Relations, Ms. Susan Watson. Please go
                    ahead.

S. Watson           Thank you, operator. Good morning, everyone, and thank you
                    for joining us. We're delighted you could be with us to hear
                    some very exciting news about Interpublic and True North
                    Communications. A few hours ago, we announced the
                    transaction that will unite our companies to create the
                    world's largest marketing communications company. For
                    purposes of this call, we will assume that you have all read
                    the release. The release is available on our Web site,
                    www.interpublic.com. At the Web site, you'll also find a
                    slide deck giving lots of detail about both companies and
                    the transaction.

                    Today's call is being recorded for future access. You can
                    access the replay on our Web site or by dialing 800-475-6701
                    in the US, or 320-365-3844 internationally. The telephone
                    replay will begin at 3:00 p.m. Eastern Time today and will
                    be available for 24 hours. It will be available indefinitely
                    at our Web site.

                    Rather than read the cautionary statement, I will refer you
                    to the press release, which is also available on major news
                    services or to our filings at the SEC to review the Safe
                    Harbor language with regard to forward-looking statements.

                    With me this morning to discuss today's news are John
                    Dooner, Chairman and CEO of Interpublic; Sean Orr, Chief
                    Financial Officer of Interpublic; David Bell, Chairman and
                    CEO of True North Communications; Brendan Ryan, CEO of FCB
                    Worldwide; also with us this morning is Kevin Smith, the CFO
                    of True North to help us with questions. Now it's my
                    pleasure to introduce John Dooner.

J. Dooner           Thanks, Susan. Sean will take us through the details of the
                    transaction. That'll be followed by some comments by David
                    and myself and Brendan.

                    I just want to start and say from the outset that we are
                    extraordinarily delighted. True North has great clients,
                    they have great people, and I think as I spoke to many of
                    you who are on this call, we're able to deliver against a
                    promise of delivering an accretive deal. So let me have Sean
                    take us through the details of the transaction and then
                    we'll hear a little bit from David and Brendan and myself,
                    and we'll certainly open up to any questions and comments
                    that you would have.

S. Orr              Thank you, John. Good morning, everybody. I'd just like to
                    walk through the core elements of the transaction to begin
                    with. First of all, the transaction structure is a stock per
                    stock merger of Interpublic and True North. The transaction
                    involves a fixed exchange ratio of 1.14 shares of
                    Interpublic for each share of True North. And I will repeat
                    that because I understand that at least one news service had
                    it transpositioned in the number that it put out, and that
                    is the fixed exchange ratio is 1.14 shares of Interpublic
                    for each share of True North, and there will be no collar.
                    That ratio will remain fixed.

                    Reusing values from close of business last Friday that
                    equated to $40.24 per True North share based upon our
                    closing price of $35.30. Now those numbers will continue to
                    float between now and the time of closing. But again, using
                    those values, we're talking about a transaction of
                    approximately $2.1 billion in equity value. The pro forma
                    ownership will be 84.5% from Interpublic shareholders and
                    15.5% for True North shareholders. The expected accounting
                    treatment will be a pooling of interests transaction and it
                    is expected to be a tax-free reorganization.

                    We won't go through all of the elements of deal protection,
                    but there is a break up fee of $80 million that has been
                    agreed to. Now the intention is to have both David Bell and
                    Brendan Ryan nominated for election to Interpublic's board
                    of directors and we expect that the transaction will close
                    sometime during the summer.

                    In terms of the financial impact of the transaction, I'll
                    walk through some highlights. On a pro forma combined basis,
                    2000 net revenues would be $7.2 billion, and pro forma
                    operating income would be more than $1 billion. This
                    transaction will be accretive to GAAP earnings in 2001, 2002
                    and going forward. And in making that statement, we have
                    taken into account True North's change in accounting for
                    goodwill amortization and the new accelerated time tables
                    they're using for their goodwill amortization, and we've
                    also taken into account some of the recent accounting
                    decisions taken up in the fourth quarter by Modem Media, as
                    well.

                    In modeling this transaction, we anticipate annual cost
                    savings in excess of $25 million from eliminating obvious
                    corporate overhead redundancies in putting two holding
                    companies' structures together. This estimate of $25 million
                    or more only takes into account these obvious structural
                    overhead redundancies. Some might call them low hanging
                    fruit, and do not include any other operational efficiencies
                    or improvements that we think we may fairly anticipate as we
                    go forward. These synergies also do not take into account
                    some of the other new growth opportunities that will arise
                    from putting the two organizations together and I'm sure
                    that David and John have more to say about that in a moment.

                    On a pro forma basis, our reported revenue for 2001 will
                    show double-digit revenue growth, and that is including the
                    Chrysler revenue numbers in both 2000 and 2001. So in other
                    words, notwithstanding the loss of Chrysler revenue, the
                    combined organizations will report double-digit revenue
                    growth in 2001. Without Chrysler, which will not be the way
                    the companies report, but was the way that we at Interpublic
                    had to look at the economics of the transaction. If you take
                    Chrysler out of both years, the revenue growth would be in
                    the 15% range.

                    Two thousand one pro forma EPS will be within the previously
                    announced $1.65 to $1.70 range. We do expect accretion in
                    the current year. We don't think it's going to be
                    significant enough to cause us to change our earnings
                    guidance, as the synergies that we described will not be in
                    place for the full year. As we look forward, the combined
                    businesses we believe will continue to be able to deliver
                    the double-digit top line growth and double-digit EPS growth
                    going forward. That has been the ongoing long-term
                    Interpublic objective.

                    I would like to just spend a moment commenting on Modem
                    Media. It is an investment in another public company that
                    True North is carrying. True North owns 44.6% of the Modem
                    Media stock. But in the grand scheme of things, that
                    investment and Modem Media's contribution to the overall
                    economics of either True North or Interpublic is a small
                    piece of the puzzle. We have been impressed so far with our
                    exposure to Modem Media management and we applaud their
                    current emphasis on cash management and cash flow
                    performance, and their focus on managing the company to a
                    cash profit positive position.

                    We applaud what they did at the end of the year in terms of
                    dealing with their goodwill issues, which take a big
                    goodwill burden out of their P&L picture going forward,
                    which was their main obstacle to achieving profitability.
                    And even though we are encouraged by what we hear from
                    management in terms of its current situation and objectives,
                    we are not assuming any profit contribution from Modem Media
                    in any of our modeling, nor are we obligated to provide any
                    ongoing cash funding to Modem Media. And we look forward as
                    a company to getting to know their management team better as
                    we go forward.

                    One last comment is on the potential for client conflict.
                    Number one, the most important point to be made is that the
                    primary agency asset, Foote, Cone & Belding, will continue
                    to operate as a separate, stand-alone agency. So therefore,
                    by keeping it as a separate, stand-alone identity, we will
                    not be creating any new conflict from that perspective.

                    In our discussions with clients about the issue of conflict,
                    we are continuing to hear growing tolerance for the whole
                    issue of conflict as the industry consolidates. But
                    notwithstanding the above, we feel that the models that we
                    have built provide us ample allowance for revenue loss from
                    client conflict before we have any risk of accounting
                    dilution. So with that summary of the financial impact of
                    the transaction, I'll turn it back over to John.

J. Dooner           Sean, thanks. David would like to say a couple of comments
                    and I'm sure they're going to be very positive. But again,
                    one of the things as you put a company together, you look to
                    find a culture that can really work and fight the fight. And
                    I have to tell you that we've had a few months to get to
                    know True North and their key people better, and that just
                    grew over time in terms of our respect and our sensitivity
                    towards them really being an incredible fit with ourselves.
                    I go back with David quite a few years in the industry as
                    competitors, but also as two people that try to contribute
                    to the overall field, as well. Later on, I'll have Brendan
                    give you some understanding of how long he and I go back,
                    but let me pass it on to David now to give you some of his
                    thoughts.

D. Bell             Thanks, John. You're right; we're going to say exciting
                    things because our management team is really pumped. As you
                    know, after our third quarter conference call, we said that
                    True North would consider a strategic combination if we were
                    sure that it would benefit our clients, our people and our
                    shareholders. And our planned coming together with
                    Interpublic today does just that.

                    This combination is the logical next step for us to build on
                    and accelerate the building of our agency brands. We believe
                    that this coming together will also accelerate the success
                    that we've had in the last two years in strengthening our
                    financial fundamentals, both in terms of organic growth and
                    operating margin. It will be our focus to accomplish that by
                    helping our clients take advantage of an enormously expanded
                    array of tools that Interpublic has to help our clients
                    drive their businesses.

                    Some of you know that at True North we've had a major
                    collaboration effort to extend our service to our clients
                    and it has worked well for us, and this coming together
                    simply turbo-charges that effort. And frankly, we believe
                    that there are number of important new business
                    opportunities that have chosen to wait to see what the next
                    step for True North will be, and we believe this coming
                    together will open doors for True North agencies.

                    From our standpoint, what will make this merger work
                    extraordinarily well are two fundamental things. The first
                    is a like-minded management who share an absolutely common
                    vision for the future of our business and for the future of
                    the Interpublic Group, and who believe strongly in the best
                    ways to provide integrated solutions for the clients. This
                    is also, as John mentioned, a management group that will
                    operate together in an open, candid and honest environment
                    to make things happen for our clients and for our
                    shareholders.

                    Secondly, this will work because the True North management
                    team and its people are committed to making it work.
                    Committed to being part of the future of Interpublic and to
                    do the transition and the integration with skill and
                    success. We've done successful mergers and integration
                    before, we fully intend to do it very successfully with
                    Interpublic, and that can only run down to the benefit of
                    the shareholders.

J. Dooner           Thanks, David. Brendan, maybe you can share a couple of
                    comments from the perspective of Foote Cone and what you can
                    expect out of this new relationship.

B. Ryan             Terrific. I sent a memo out to our 8,000 employees this
                    morning and I said that this is terrific for FCB as an
                    agency, terrific for our clients, and terrific for all of
                    our people, and I really mean it. It's just an outstanding
                    event for us.

                    A couple of things; one, now we become part of the number
                    one company in our industry. Number one is good; big is
                    good. Number two, it dramatically improves our media
                    offering to our clients almost instantly. Number three, it
                    gives us access to an excellent range of services that's
                    broadened beyond what we had at True North, but enables us
                    to continue collaboration of philosophy. There are giant
                    global clients housed within Interpublic, which in a world
                    of consolidation on the client's side as well, it's a good
                    thing to be connected with a company, which is connected to
                    them. Then, lastly, it gives us a better, stronger currency
                    in terms of the stock of Interpublic to reward our people
                    with and to use in making further acquisitions as we build
                    out FCB.

                    You put all that together, it's absolutely a can't miss
                    deal. But then there's the most important piece of all,
                    which to me are people. There are a lot of people in this
                    business and frankly, I don't want to work for all of them.
                    I really want to work here. John and I, as he was alluding,
                    go way back. Actually, when I was an annoying little product
                    manager at General Foods as a client, I had an even more
                    annoying, even more junior media guy at Gray Advertising
                    working on our business, named John Dooner. So we go back.
                    As I said in my memo to everybody at FCB, 30 years ago, no
                    we didn't meet in kindergarten but we actually met in
                    business, and we share a philosophy about this business, we
                    share an attitude, and it is a fact that things begin at the
                    top and it permeates the entire organization. So with John
                    as a prototype of the people at Interpublic, and I know an
                    awful lot of them over the years, it's just a tremendous fit
                    with the guys from True North, the people from FCB. It
                    couldn't be a better day for us. It really couldn't.

J. Dooner           Thanks, Brendan. I think it'd be appropriate now if we would
                    open it up to the questions.

Moderator           Ladies and gentlemen, our first question comes from the line
                    of David McMurray at Credit Suisse First Boston. Please go
                    ahead.

D. McMurray         Thanks. Hi, I had a couple of questions. Sean, you touched
                    briefly on the client conflict issue. I was wondering if you
                    could tell us roughly how many clients have been contacted
                    so far and maybe talk about a couple of particulars, such as
                    Coke with Tropicana, S.C. Johnson, and Unilever, etc.?

S. Orr              David, I'm a finance guy. These guys don't let me talk to
                    clients. I'm going to let John answer that question.

J. Dooner           David, how are you? This is John Dooner. We have talked to
                    the major clients and understandably, you're going to get a
                    wait and see attitude. I did get a positive response from
                    Coca-Cola and their recognition that the world has changed
                    and that, indeed, as consolidation continues to go that more
                    tolerance is something that could be expected. With that
                    said, as I think you heard Sean say, we will monitor that
                    over time. We have taken into account to some extent in the
                    financial models, but I'm actually encouraged to be very
                    honest as to the response I'm getting at this point. Let me
                    ask David to respond to some of the calls he's made to his
                    clients.

D. Bell             Yes, David, we're sorry we're not at your conference. I
                    think you probably know the reason why. What we would like
                    to say about this is that as we have considered this and as
                    Sean indicated, the fact that FCB remains a strong
                    stand-alone agency and the fact that the Interpublic Group
                    literally pioneered the holding company structure and how to
                    maintain the walls of confidentiality, we think bodes very
                    well because that's exactly where we're moving.

                    I have called S.C. Johnson, whose primary concern as you
                    would hope is their team, their agency, their relationship
                    with us, how it moves forward, and frankly, how comfortable
                    we are, and we have assured them that we're extraordinarily
                    comfortable. Also, calls were made to MaxiLee, Unilever,
                    Quaker, and Chase. So we've done a good job with that and
                    the response at this point in time is understandably you
                    would expect them to wait and see, but I have to say, and
                    I've seen this in recent years, there is a movement towards
                    tolerance for the very obvious reasons that I mentioned. And
                    also many of these clients recognize that companies like
                    Interpublic are able to provide a significant range of
                    marketing competencies that they really do want to have as
                    arrows in their quiver.

D. Bell             David, only one other thing. This is David Bell again. I
                    think it's important to indicate that we are merging holding
                    companies, and in reality holding companies don't have
                    clients. The brands within the holding companies do. This is
                    not like an FCB/Bozell merger or Lowe/Lintus merger.

D. McCarthy         Great. Thanks. And to that point, just on the operation of
                    the True North companies going forward, you were fairly
                    clear on FCB. I just wanted to clarify that BSMG and
                    Marketing Drive and FCBI, all those will remain tightly
                    linked to the FCB Agency?

J. Dooner           The FCB will be developing its platform as an independent
                    network, probably accelerating a group, if you will, entity
                    with integrated marketing competence around the world;
                    however, at this time, we're looking at each one of these
                    entities separately and recognize that they've grown
                    separately. So at this point, we're not prepared to talk
                    about any further integration than exists today.

D. McMurray         Great. Thanks. And just a final question on the management
                    of True North coming over, could you tell me about how far
                    down the list you are trying to lock up the management and
                    how you're going about doing that?

J. Dooner           Well, first off, I have to make sure Brendan buys that media
                    plan I tried to sell him 30 years ago and then hopefully
                    we'll get him locked up. I had a very rare opportunity to
                    talk to the top management group yesterday. And I have to
                    tell you that it starts there. At that meeting, we shared
                    our points of view about life and our philosophy about the
                    business, and cultural attitudes we have. It was a lot of
                    like-mindedness that bode very well. Obviously, going
                    forward and working with individuals, our human resource
                    people will be very hard at work ensuring that the key
                    people that we want to go forward are going to be going
                    forward.

D. Bell             I think there's a common air at True North management among
                    our agency heads and our group that this is not a kind of
                    transaction to exit, that this is a transaction that can
                    take us to the next step in the building of our businesses
                    and servicing our clients. And that's the permeating
                    attitude, which we believe will bode very well for the
                    future.

J. Dooner           Yes. As a matter of fact, and David, I guess we're spending
                    more time with you than most, but one of the things that was
                    clear in this transaction I think, that as you look at it
                    financially, you'll realize that both bodies put their hats
                    in the same ring. Realizing that if they work collectively,
                    the benefits of building the Interpublic share will be
                    shared by everyone. So you really see that attitude coming
                    through loud and clear, and that's something you want to
                    see.

D. McMurray         Great.  Thanks very much.

Moderator           The next question comes from the line of Laura Fine at
                    Merrill Lynch. Ms. Fine, your line is open.

L. Fine             Great. Thank you. A couple of questions. Just following up
                    on Dave's question, specifically, could you discuss any
                    potential management contracts you might have with Brendan
                    and David Bell and maybe a couple of other key people?
                    Whether you've been able to get them, specifically, to
                    commit to a certain amount of time? And then I guess my big
                    question in all this is trying to understand the timing from
                    both companies' point of view. It feels like True North is
                    selling at the moment of highest uncertainty at a price that
                    seems fairly low. And I guess from Interpublic's
                    perspective, it seems like the price is very attractive. But
                    at a time when investors are still concerned about the
                    resources you need to devote to...and do you have the
                    ability to then devote resources to True North as well? So
                    if you could comment on the timing, management contracts,
                    and then I'll have another follow up question.

J. Dooner           We're in discussions with David and Brendan, and maybe I
                    should have Brendan and David talk with regards to this.

D. Bell             Laura, we want you to keep your True North jacket as a
                    historical momento.

                    There will be, and basically are no contract issues with me.
                    I've signed on to be an Interpublic employee and to bust our
                    pick to make this work. It's not going to be an issue,
                    period.

B. Ryan             John, I'm the same. I want to be here. It's a good deal, and
                    in talking to our senior guys around the world this morning
                    and today, there is tremendous enthusiasm for this and knock
                    on wood, but I really don't anticipate any defections. I
                    think, in fact, this is going to enable us to better keep
                    our people.

J. Dooner           I don't think you should assume that there will be major
                    defections...

B. Ryan             No, there won't.

J. Dooner           ...there really won't.

L. Fine             No, I wasn't assuming it. I'm actually very comfortable with
                    that. I was just curious if there was anything done to make
                    sure that people stayed.

D. Bell             Yes. As a matter of fact, Interpublic has been very
                    forthright and open, and their human resource people have
                    addressed any concerns that we've had, both conceptually and
                    in specificity.

B. Ryan             I'm particularly glad to hear you raise this issue, Laura,
                    and I'm glad John's listening. Very nice, thank you.

J. Dooner           I particularly want to thank you Laura, and you will see
                    that immediate plan as well.

                    The other question you asked is a reasonable question, and
                    that is resources of the transition group and relative to
                    other needs we need to do in terms of giving attention. I
                    think what you're seeing in the transition team, or if you
                    step back and see the depth in management that we're gaining
                    from this merger, it offers Interpublic greater strength
                    with that depth of management. I think that allows us, if
                    you will, to attack any issues stronger than probably ever
                    before. In the specific case of the True North acquisition,
                    David, working with two of our key executives here at
                    Interpublic, Barry Linsky and Bruce Nelson, as well as with
                    Kevin Smith in the financial area with some guidance from
                    Sean and myself; that's a pretty powerful transition team
                    and these are people that actually do things.

                    As it relates to making sure that my foot is where it needs
                    to be, and I think we have an understanding of where that
                    is, that foot is not moving very far from that. And if
                    anything, I would hope to show, and we've demonstrated as a
                    company of some continued success in those companies as
                    well. So I think with this, we're blessed with the greater
                    depth in management, allowing us to really aggressively, and
                    not only handle the integration, but also address some of
                    our broader, long-term management needs.

L. Fine             Okay. Last question, on the account side that Sean referred
                    to where you have certainly taken into account the potential
                    for client losses, I am wondering how you would characterize
                    AT&T Wireless and Quaker, given Pepsi's acquisition there,
                    if you have specifically gone through account by account.
                    And you didn't mention Compaq when you talked about clients
                    that you had called and I'm wondering if you had spoken to
                    them, as well.

J. Dooner           A little bit, yes. The fact is, Laura, and this is a
                    remarkable combination when you combine the scale of
                    businesses that you have. I mean you really have to dig
                    pretty hard to come up with serious conflicts or even
                    potential impressions of conflicts. And I don't think we're
                    going to have a problem with this; I really don't. I mean
                    Compaq, there's no issue. I mean there's not.

D. Bell             Well, Compaq you have a natural relationship between Foote,
                    Cone & Belding and Draft. So I would imagine that Compaq
                    would be very excited about that. And I know that Brendan is
                    very anxious to work with Howard Lisk and I look forward to
                    seeing that actually...

B. Ryan             I might actually try to steal his business.  But...

D. Bell             ...that'll be a little...As it relates to AT&T, Laura, I
                    think that the AT&T Wireless, they're going through changes
                    themselves. And you know, we have a business out there today
                    that there's some economic issues, especially in the
                    technology and the telecommunication area. And in that
                    particular issue with the wireless, they're going to be
                    spinned off and it's logical to me that they would look to
                    make sure that they have the resources they feel they
                    require going forward. So I don't really think that that has
                    any direct implication of an acquisition, or if you will,
                    the merger at all.

J. Dooner           On the flip slide, Laura, if you take a look at expanded
                    possibilities. If we take a look at Interpublic service of
                    Verizon and True North's service of Verizon, we both expand
                    our service by coming together.

L. Fine             Great. Thank you very much.

Moderator           The next question comes from the line of Vivian Quan at
                    Deutsche Bank. Please go ahead.

V. Quan             Yes, hi. My first question is for David. The press release
                    did talk about comfort with first quarter estimates for True
                    North. Could you comment on your comfort for the full year?
                    And then secondly, as Vice Chairman of Interpublic, is your
                    primary focus still going to be the True North operations,
                    or will you be taking on an expanded role?

D. Bell             Well, thanks for addressing it to me. I'm going to split it
                    up and suggest that Kevin talk about our comfort with full
                    year and let John talk about roles beyond the integration of
                    True North.

K. Smith            Okay, Vivian, we will remain very comfortable with the
                    estimates, the consensus estimates for the year, obviously
                    adjusted for the increase in amortization expense.

V. Quan             Okay.

J. Dooner           In terms of David's role forward, I think that one of the
                    things that you have here, not necessarily the goal but a
                    byproduct of our coming together, is the largest marketing
                    communication company in the world. I have to assure you, as
                    we talked a little earlier to Laura, the need for management
                    depth to really address needs going forward, whether they be
                    clients or operational, is not a short list. And I think
                    that David, because of his experience and history, will be
                    able to provide enormous help to a myriad of things within
                    Interpublic and obviously, his first thing will have to be,
                    as I mentioned earlier, the integration of True North. But
                    my suspicion is that he'll be doing multitasking, as a lot
                    of us do these days, and he'll be quite busy.

V. Quan             Okay.  Thanks.

Moderator           The next question comes from the line of Richard Tompkins of
                    Financial Times. Please go ahead.

R. Tompkins         Hi, good morning.

J. Dooner           Hi, Richard.

R. Tompkins         This is open to journalists as well as analysts, isn't it?

J. Dooner           Sorry?

R. Tompkins         This call, the questions are open to journalists as well as
                    analysts, are they?

S. Watson           Generally, we discourage journalists from asking questions
                    on this call. I'll be happy to cover you offline.

R. Tompkins         Okay. Sorry, what are you saying? Can I go ahead with the
                    question?

B. Ryan             I believe she said she'll talk to you offline, sir.

R. Tompkins         My question is it's no secret that True North was in talks
                    with Havis Advertising about an offer that I believe was
                    worth about $45.00 a share. This is a question obviously for
                    David Bell. So why did you accept a lower offer of around
                    $40.00 from IPG in preference to what was on the table from
                    Havis?

D. Bell             We won't comment on any conversations with any other
                    potential acquirers or any other potential proposals. We
                    have made this decision because we believe it's the right
                    decision for our clients and our shareholders, and that's
                    all we'll comment on regarding any other proposals.

Moderator           Our next question comes from the line of Troy Masten at
                    William Blaire. Please go ahead.

T. Masten           Good morning and congratulations.

J. Dooner           Thank you.

T. Masten           First question involves accounting treatment more than
                    anything. I guess I'm curious as to the thought process that
                    went into how to account for this when to complete the deal
                    I guess in light of changes that might be coming down the
                    pipeline for accounting treatment, purchase versus pooling
                    and changes that might happen this summer? A second question
                    I will follow up with in a minute.

S. Orr              Well, Troy, this is Sean Orr speaking. The first thing that
                    I'd say is that it's not certain yet whether the accounting
                    rules are going to change this summer. In fact, our recent
                    intelligence is that that whole process of rule changing
                    could take longer than it has been anticipated. So the
                    assumption that pooling rules go away in the middle of the
                    year is an unclear assumption at this point.

                    I think the more important issue is in choosing a stock per
                    stock transaction. Given the size of the deal, we thought it
                    was the most logical way to structure and finance a deal of
                    this size, as has always been our historical practice.

T. Masten           Okay. In follow up, are there any expected write-offs,
                    either cash or noncash as a result?

S. Orr              Well, right away, when we talk about eliminating redundant
                    positions, you are going to have costs associated with
                    treating the affected people fairly. You also have
                    transaction costs because both companies used professional
                    investment banking advisors and law firms and accountants in
                    getting the transaction to this point and will be continuing
                    to use that advice and counsel in closing the transaction.
                    So there will be costs associated with the deal itself. So
                    yes, those costs of eliminating overhead and the costs of
                    completing the transaction will be accounted for as a
                    one-time charge when they're incurred.

T. Masten           No other expected reorganization charges right now?

S. Orr              Well, as we look further into the company and if we do have
                    to incur some costs to accomplish the merger in the right
                    way, they will be taken into account when we do this
                    accounting.

T. Masten           Okay.  Thank you.

Moderator           The next question comes from the line of William Berg with
                    Salomon/ Smith Barney. Mr. Berg, your line is open.

W. Berg             Yes, thanks a lot. I was just wondering if you could give us
                    any particulars on the structure of the break up fee. And
                    also, secondly, you've discussed the issue of kind of
                    locking up employees. I am curious if there's any provision
                    for locking up employee stock with True North employees
                    owning about 20% of the stock. Thank you.

J. Dooner           Bill, I'm not sure how specific we want to be. We have
                    disclosed an $80 million number for the break up fee. In
                    terms of other mechanisms to ensure that the transaction is
                    accomplished, I think that the two companies have agreed to
                    a good set of provisions that are standard in an arrangement
                    like this to assure that our mutual interests in closing a
                    transaction does, in fact, happen.

W. Berg             And just to follow up on the stock lock-up, is there any
                    provision in place?

D. Bell             I think we'll have to get back to..., oh sure, that's right,
                    there is no lock-up. Sorry.

W. Berg             Thank you.

J. Dooner           Bill, the standard restrictions on affiliates will govern
                    because of the pooling transaction.

W. Berg             Thank you, and just as a follow up, can you give us any
                    sense of what kind of order of magnitude of revenue
                    synergies you're assuming could take place with this entity
                    coming together?

J. Dooner           Well Bill, as I said in the opening remarks, in terms of
                    modeling out the accounting implications of the transaction,
                    we haven't assumed any number for revenue synergies. And our
                    economics and our assertions around accretion do not depend
                    on any number related to revenue synergies. We do think, for
                    some of the qualitative reasons that John, David, and
                    Brendan have alluded to, that a number of the True North
                    agencies will be in a much stronger, competitive position in
                    terms of pursuing new clients, new people, and acquisitions
                    as a result of the combination with Interpublic. But the
                    benefits of that stronger, competitive position have not
                    been modeled into our economics, or are not a dependency to
                    making the numbers work.

W. Berg             And Sean, when you indicated that on the lock-up standard
                    restrictions on affiliates and a pooling hold...

S. Orr              Correct.

W. Berg             ...I was just wondering if you could specify what that is
                    for the benefit of those who are unfamiliar with all the
                    details and nuances of that.

S. Watson           Bill, let's take that...

S. Orr              Bill, you know, the reason why I'm hesitating about this is
                    I'd rather do that offline. We start to get into some real
                    esoteric, technical requirements then. I'd be happy to spend
                    as much time as we need to offline on that.

W. Berg             Okay.  Fair enough.  Thank you.

Moderator           The next question comes from the line of Karen Ficker at ING
                    Baring. Please go ahead.

K. Ficker           Hi. Actually most of my questions have been asked. Some of
                    them not answered, but I do have one remaining question. I
                    wanted to find out, to big picture strategy, I look at the
                    addition of True North and I see your marketing services as
                    a percentage of revenue stays pretty much constant, but your
                    exposure in North America goes up dramatically and John and
                    David, maybe both of you want to comment on where you see
                    that and where you'd like that ideally to be over the next
                    few years. And are there possibly some brands that will be
                    immediately absorbed within IPG's network that'll change
                    that slightly? Or maybe even domestic assets that might be
                    sold back to management or divested otherwise?

J. Dooner           A couple things, there's a lot in which you ask, Karen. From
                    a strategic point of view, you're absolutely right. The mix
                    does not really materially change the trends of advertising
                    and non-advertising. Obviously, going forward, you have
                    significantly more growth in the non-advertising area, so it
                    reasonable to expect and logical for us to follow a strategy
                    to continue to build those areas. Recognize too that True
                    North actually does have some strength in those areas that
                    we probably could help build, both in taking global
                    footprints and competence. So if you will, that percentage
                    also offers an opportunity in and of itself. So no question,
                    we'll continue to look to build, if you will, in those
                    areas.

                    Also, I think it's important that the industry understands
                    that many times in the marketing services area, that
                    billings and that revenue growth very often is coming from
                    the relationship of the agency. So let's not minimize the
                    importance of having strong, deep client relationships at
                    the agency base. We seem to have gotten away from that as we
                    create these financial models, but it's very, very vital.
                    The most important thing to look for, I believe, is the
                    length and quality of a relationship you have with clients
                    within the agencies and recognizing the notion that you can
                    and should be providing multiple tools to them, and that
                    creates a migration that builds those other areas, as well.

                    You asked whether or not we would take a look at the
                    portfolio and see whether we would do alignments or
                    integrations and so forth. And the answer, of course, would
                    be yes; we would evaluate that. We would look at all things
                    to ensure that all of the elements that are coming to bear
                    have the greatest opportunity to grow in their particular
                    area. It's very much a part of the same kind of growth
                    strategy that we have with Interpublic, and that is
                    obviously to get the ..., consolidate where it's appropriate
                    to ensure you have the ... to get the growth where it seems
                    most appropriate, and obviously the third part being
                    expanding the charter so both the footprint and the
                    competence is there.

                    So sure, we would evaluate that. Going today, we're not
                    prepared to discuss any of the specifics of that point, but
                    obviously that's something that we would be working together
                    to determine.

K. Ficker           Okay.  Great.  Thank you.

Moderator           The next question comes from the line of Alexia Quadroni at
                    Bear Stearns. Please go ahead.

A. Quadroni         Hi, good morning. Just a few questions. Sean, I think you
                    had commented earlier that you don't expect to see any
                    profits from Modem in your projections for this year. But
                    given how diluted it was to True North's earnings in the
                    fourth quarter and given that True North had sort of
                    anticipated Modem would no longer be on their P&L by the end
                    of second quarter to make their full year numbers, are you
                    assuming any losses from Modem in your full year number?

S. Orr              As we understand the Modem numbers, one of the reasons why
                    they were recording losses in the past is because of a very
                    heavy goodwill amortization burden in their numbers, in
                    terms of their ongoing P&L. In the fourth quarter, there
                    were significant impairment charges that further depressed
                    their earnings. Those accounting factors are behind them
                    going forward, which changes their earnings picture quite to
                    the positive going forward. So we don't feel you have the
                    risk of the same kind of dramatic P&L impact coming out of
                    Modem going forward as you saw in '00 for the full year or
                    for the fourth quarter. But I'll let Kevin add to that.

K. Smith            Sure. Alexia, we would expect them to be profitable after
                    all the write-offs that they've taken with the elimination
                    of the goodwill charges, as well as the severance that
                    they've taken and the shutdown in Japan, which was a losing
                    operation for them. We think they should be profitable in
                    '01.

A. Quadroni         And it will be profitable from the get-go? At least in the
                    first half of the year?

K. Smith            Well, they announced a first quarter charge of $3 million to
                    shut down Japan and some other severances. So setting that
                    aside, I think they'll clearly be profitable.

A. Quadroni         Okay. And then, just a follow up, Sean, on your comments
                    earlier on your cost savings, since you qualified a lot of
                    them as low hanging fruit, would you assume that will see
                    maybe half of that $25 million shortly after the closing? Or
                    at least in the second half of this year?

S. Orr              Well, it really depends upon, first of all, the timing of
                    the closing, Alexia. Then one of the things that we'll be
                    working closely with Dave and Kevin on is the phasing of
                    these synergies. We've had some great discussions in very
                    finite detail on a person-by-person basis about what the
                    opportunities are. But in terms of how quickly operational
                    lives...something we still have to work out between the two
                    companies. But I think you have right to start expecting to
                    see a meaningful portion of the savings shortly after the
                    closing. As a result, though, you'll only have a part year
                    effect coming through in the '01 numbers.

A. Quadroni         Okay. And just a last question, any commentary or any feel
                    for what Publicis is planning on doing with their stake in
                    True North or what they think of the deal?

D. Bell             We have no comment. We have tried to make a call to
                    Publicis. In fact, we think that the CFO may be at the First
                    Boston Credit Suisse conference, and we have not connected
                    today, but we have tried to make a call.

A. Quadroni         Okay.  Thank you.

Moderator           The next question comes from the line of Michael Russell at
                    Morgan Stanley. Please go ahead.

M. Russell          Thank you very much. I guess, gentlemen, I'm worried about
                    Mr. Hammersley, who's moving from London to the US to head
                    up Lowe Lintus US. Does he need to go back? Can you tell us
                    how the relationship between Bozell and Lowe Lintus might
                    actually work as you think about this going forward?

D. Bell             Well, I'm not sure where that question is coming from,
                    unless there's something you heard this morning. Paul is
                    coming to Lowe Lintus. Those plans remain and actually,
                    we're thrilled that he's doing it. I think you may know, or
                    I'd like to have you know, that he's done a fantastic job in
                    London in one year. In its infant year, it became agency of
                    the year with significant performance and new business and
                    with existing clients and turning around the relationship
                    with Unilever. So we look for great things from Paul and
                    there is no correlation or relationship to Bozell and Lowe
                    Lintus. As I think I had mentioned earlier, the importance
                    of keeping our focus on Lowe Lintus and its performance will
                    not change. So I'm not looking for any solution coming out
                    of a relationship with Bozell, period.

M. Russell          So your intention right now is to keep them separate?

S. Orr              Yes. Again, I was asked before and we have not determined
                    for sure what we'll do, as you would expect, is to ensure
                    with our growth strategy that all component parts are
                    evaluated relative to their opportunity to expand and
                    provide the services the clients need to get for their
                    growth, as well. But at this point in time, there's been no
                    direct discussion with regards to Bozell as it relates to
                    Lowe Lintus at all.

D. Bell             Mike, this is David. As planned chairman of the transition
                    team, let me just tell you that any possible combinations in
                    the future will be looked at carefully by our management and
                    they'll be done with the same kind of care that you watched
                    us do our internal kinds of things. We did them where it
                    benefited clients and the employees and the brands that we
                    operate, and none of those have been determined. Clearly,
                    with the scope and breadth of opportunities we have, we have
                    an ability to enhance our brands going forward. But the
                    definitive nature of that would be very carefully
                    considered.

M. Russell          Okay, then just one follow up. Brendan and David, one of the
                    things that you've done is kind of get yourself in a
                    situation to get another auto account. I'm wondering how
                    that might fit and what might be on your radar screen now.

B. Ryan             Well, you sound like these guys. The ink isn't even dry yet
                    and you want me to have a new auto account. I think we bring
                    to the party some tremendous capabilities in that area, and
                    obviously that's one of the priorities. And working within
                    the Interpublic Group, that's an opportunity right there,
                    but then there are other opportunities, as well. We don't
                    have anything to say specifically right now other than
                    that's a great opportunity for us. We're a big, strong
                    company without one and would be even better with one.

D. Bell             The best way to say it, Mike, is that our task force that is
                    operating aggressively in that area certainly will continue
                    to operate as aggressively in the new environment.

M. Russell          Great.  Thanks very much and congratulations.

Moderator           We have a question from the line of Fred Fialco at Toray
                    Companies. Please go ahead.

D. Ebie             Hey, John, it's Doug Ebie from Toray.

J. Dooner           Hi, Doug.  How are you?

D. Ebie             Listen, I'm just curious... out three to five years, what
                    does this do to your growth rate? It just appears like this
                    might slow your growth rate somewhat. I mean do you foresee
                    this increasing it?

J. Dooner           Well, yes. First off, I'm not sure what numbers or way
                    you're looking at, what kind of model you're looking at that
                    it would say it would slow the growth rate...

D. Ebie             You know me better than that, John. I'm not looking at any
                    model. Oh, there you go.

J. Dooner           No, I think ultimately, strategically, what you need to have
                    is the very best client base. You need to have a commitment
                    to give those clients the integrated solutions required to
                    have them build their business and expand their brands, and
                    you need to be able to do that on a global basis. What we
                    have here are the elements that it will be added to
                    Interpublic that is on a same, strategic course, and also
                    will be integrated to our growth strategy, whether it be our
                    emphasis on organic and margin growth or as we talked
                    earlier about the consolidation, integration and expansion.
                    So no, I think that putting all the component parts
                    together, that this will enhance our growth capability. And
                    I think you also heard from Brendan and David that they
                    believe that this will significantly enhance their
                    opportunity for growth in that it gives them more
                    ammunition, if you will, in terms of offerings to help
                    clients build their businesses. So...

D. Ebie             I just ... what I was referring to is that clearly IPG has
                    grown a lot faster than True North has over the last 10
                    years. So what you're saying is that you're going to be able
                    help them grow faster within your organization?

J. Dooner           I have to tell you this. My new thing about humility and I
                    won't tell you the whole story. But if you examine True
                    North's performance in the fourth quarter, and if they were
                    able to share with you some recent numbers they have, I
                    don't think you'd be saying that to me.

D. Ebie             I'm not talking about the fourth quarter; I'm talking about
                    the last 10 years.

D. Bell             This is David. Let me comment on that. I think we've tried
                    to be clear that we think that this merger can actually
                    enhance the growth of True North, and enhance it in several
                    arenas. We think this is the logical next step to accelerate
                    growth by having expanded service offerings for our strong
                    client base, by having a different kind of acquisition
                    currency, which frankly has hampered our top line revenue
                    growth in not being able to be as aggressive a consolidator
                    in our industry as we've liked. And secondly, we have some
                    opportunities with clients to expand them across platforms.
                    And those are the things that we think can take the True
                    North track record over two years and move it to the next
                    level and be part of Interpublic in that context.

J. Dooner           Also Doug, don't minimize the momentum. Put the
                    Daimler-Chrysler aside. You're seeing significant momentum
                    in the last two years in this company from SCB and all the
                    other companies as well. So this company has got a lot of
                    vitality that will add to what David just mentioned.

D. Ebie             John, I don't know if this is the forum, but could you
                    comment just on how is business right now?

J. Dooner           It's probably not the forum.  How's business...

D. Ebie             Well, don't answer it then.

J. Dooner           Yes, let me do offline with you, if I can with you on that.
                    I just completed a trip around the world to meet with our
                    key clients and top line I will give you, and then we should
                    spend some time offline, is that there's still optimism
                    coming from these global leaders in business about the
                    global marketing and global economic picture. There's no
                    question, we don't have an ostrich effect in the States with
                    the apparent slowdown here, but by and large, there still
                    remains positive feelings going forward.

D. Ebie             Okay.

J. Dooner           And I'll go into detail with you, Doug, offline if it's
                    okay.

D. Ebie             Yes.  Well, congratulations.

J. Dooner           Thank you.

Moderator           The next question comes from the line of Chris Hampton at
                    Bank of America. Your line is open.

C. Hampton          A couple of quick questions. One, is there any further
                    clarification you can give us, and obviously you're
                    maintaining double-digit growth, estimates including
                    Chrysler. I'm wondering if you can narrow that down at all
                    as to what you might see. Is there any additional
                    clarification you can give us? If you can't give us on what
                    the amount or extent of one-time charges, particularly the
                    non-investment banking ones. The ones related to cash, one's
                    possibly related to severance or facility closures or any of
                    the other kind of typical charges we might see when there's
                    a transaction of this magnitude. What they might or when you
                    would disclose those.

                    Then, lastly, given your IPG's positive outlook at least
                    initially on Modem, and obviously you've been pretty active
                    in snapping up some of the smaller interactive shops as
                    evidenced by Holiday's recent purchase of Espen Interactive,
                    is there a possibility that Modem might fit in as an owned
                    entity rather than a partially owned entity? And if you
                    can't answer that question right now, how might you come to
                    that decision? Thanks.

S. Orr              Let me try to take them in order. The numbers on Chrysler, I
                    think that our friends at True North have been fairly open
                    about their revenue numbers for the year 2000 were in the
                    $136 million range. It would be a revenue contribution in
                    the early trimester of '01 of about $13 million. What we're
                    saying is that, despite that very significant negative
                    comparison on a very, very major automotive account, True
                    North as an entity will be growing this year on the top
                    line. And when you put that True North performance together
                    with Interpublic, it's going to yield a reported
                    double-digit growth for 2001 for the combined entity.

                    Now, we also said earlier is if you backed out that Chrysler
                    noise, the combined entities will grow at a 15% rate year to
                    year on the top line.

                    In terms of one-time charges, I think one of the issues that
                    David's transition team will be focusing on is both the
                    phasing, the communication, and how people affected by the
                    restructuring will be dealt with. So it would be more
                    appropriate to have those issues resolved before we make an
                    announcement of what the numbers are. Particularly since, as
                    I said earlier, the focus primarily has been on the obvious
                    overhead redundancies right now, and there's still work to
                    be done on other opportunities within the combined
                    enterprise. So now isn't the right time to disclose a
                    number, even though I'd be happy offline, Chris, to have a
                    discussion with you on what you can do to make some educated
                    guesses on what we might do there. I think closer to the
                    time of the closing would be a more realistic time to expect
                    to have a discussion of what those numbers may be.

                    In terms of Modem Media, I think again, it's too early to
                    tell. In terms of the overall economics of this combination,
                    it's a small piece of the puzzle. But obviously, the fact
                    that Interpublic is stepping into True North's chair will be
                    significant, at least potentially, to Modem Media's
                    shareholders. But we need to get to know Modem's management
                    a lot better before we can really make responsible
                    statements along those lines.

C. Hampton          Great.  Thank you.

Moderator           The next question comes from the line of David Liebowitz at
                    Burnham. Please go ahead.

D. Liebowitz        Let me add my congratulations to everyone else's. A few
                    brief questions. Are there any differences in the accounting
                    practices of the two companies and might that have any
                    impact on how the combined accretiveness works out?

S. Orr              Actually, as you go through a process like this, David, we
                    each have an opportunity to study very carefully what our
                    various accounting practices are. The one that probably has
                    gotten the most, I'll call it notoriety over the last
                    several weeks has been around how goodwill has been treated.
                    And True North has made a change to their practice and is
                    now writing off its goodwill over a much shorter period. I
                    think standard convention in a lot of industries, including
                    ours, historically has been 40-year goodwill lives. True
                    North has agreed with the SEC to use nothing more than 20
                    going forward.

                    Now as it relates to Interpublic, because the SEC and the
                    office of the chief accountant over the last several years
                    has been very public about their attitude of using no more
                    than 20 years, for the last several years, Interpublic has
                    been using a 20 year maximum as a guiding rule of thumb. So
                    we feel that as it relates to our current acquisition
                    practices and the accounting that we use relating to
                    acquisitions we've done since the SEC has come public with
                    that attitude, is very much in step with what True North is
                    doing. And so we think there is on a go-forward basis a high
                    degree of parallelism between their methodology and ours.

                    Any of the other minor differences in practices between the
                    two companies are really trivial in the context of a
                    combination of this size.

D. Liebowitz        My second question. I'm getting feedback on the line now. I
                    apologize. What is the size of the accretion of earnings in
                    2002?

S. Orr              There will be some information put up on our Web site and
                    made publicly available to help people start to get a gauge
                    on that, David, and I would refer you to that information.

D. Liebowitz        All right. What about cash flow? Will the cash flow gains be
                    of the same magnitude or percentage as the accretion?

S. Orr              Actually, David, the cash flow story and the cash earnings
                    story is an even better story than the GAAP EPS story.

D. Liebowitz        Great. And my last question, are there any hidden assets
                    that you've discovered at True North? In other words, do you
                    have a building that may be worth $10 million or $20 million
                    or $100 million, or other goodies of that nature, which
                    after the deal is consummated, you'll be able to retrieve
                    and put into the treasury?

S. Orr              You know I'd like to have Kevin answer that question because
                    I might learn something from what he says. But the short
                    answer is no, David. There's nothing up anybody's sleeve
                    here.

D. Liebowitz        Okay. Thank you very much and again, congratulations.

Moderator           We have a question from the line of Diana Drepkin
                    of...Capital. Please go ahead.

D. Drepkin          Hi, thank you. Can you talk a little bit about the
                    regulatory approval needed for the merger to close?
                    Specifically, which approvals will you need to close and
                    whether or not you are going to need the foreign approval?

J. Dooner           Well, obviously, this is a question for the general counsel
                    of Interpublic. Obviously we're going to need a Hart-Scott
                    approval and it is likely that there would be some foreign
                    approvals that we will have to deal with, as well.

D. Drepkin          And which one of approvals would it be?

J. Dooner           I'm not sure exactly which countries, but a number of them,
                    as you well know, require antitrust approval. Some in
                    Europe, some in Latin America, and we'll deal with them as
                    we need to.

D. Drepkin          Okay, thanks.

Moderator           The next question comes from the line of Jim Dougherty of
                    Prudential Securities. Please go ahead.

J. Dougherty        Hi. This call is for the True North guys. When you say
                    you're comfortable with the first quarter estimates and the
                    2001 estimates that are currently out there, and the current
                    being on the first call is $0.20 for the first quarter and
                    $2.03 for the year. Specifically, are those the kind of
                    numbers you're comfortable with?

K. Smith            Well, the first quarter consensus was $0.24 prior to the
                    time that we announced the change in goodwill amortization,
                    which we believe will have about $0.07 impact on the
                    quarter.

J. Dougherty        So you're really saying you're comfortable with $0.17.

K. Smith            We think that's about the right number, yes.

J. Dougherty        What would be the...

J. Dooner           Jim, you're breaking up.

J. Dougherty        Oh, okay. Would it be reasonable just to extend that kind of
                    proportion across the air and say that the...after... of
                    those amortization changes, that should be more like... to
                    $2.00, or should be $1.85 to about $1.90... close to $2.00
                    plus? Is that more like what we're looking for?

K. Smith            Again, the full year consensus was $2.15 at the time we
                    announced the change, and the amortization is pretty much on
                    a straight-line basis.

J. Dougherty        Okay.  Thank you.

Moderator           The next question comes from the line of Todd Mason of
                    Alpine Associates. Please go ahead.

T. Mason            There's no question.

M                   Okay, thank you.

Moderator           Then our next question comes from the line Ed Bree at
                    Sterling Capital Management. Mr. Bree, your line is open.

E. Bree             Yes, I'd like to know, the first question is who is offering
                    the fairness opinions on this transaction at a price that
                    appears tremendously below recent advertising transactions
                    of this magnitude?

D. Bell             The fairness opinion for Truth North is rendered by Morgan
                    Stanley Dean Witter.

J. Dooner           And for Interpublic by Goldman Sachs.

E. Bree             Okay. And I guess a question for David. Obviously, the
                    valuation being applied to True North at today's prices is
                    very low. What is your expectation as far as the level of
                    influence on Interpublic being able to buy back a
                    significant amount of stock if in fact you think their stock
                    is very undervalued?

D. Bell             Clearly, Interpublic's ability to buy back stock is a
                    decision of Interpublic's management. What we believe in the
                    fairness opinion and what we believe looking at it is that
                    the exchange rate that we're talking about here is an
                    extraordinarily good exchange rate that is fair to both
                    parties. We believe at True North, in our opinion, that
                    Interpublic's stock is undervalued and the exchange rate is
                    the issue we look at very carefully.

E. Bree             I just comment that watching a deal of this magnitude being
                    financially and strategically accretive to the buyer from
                    the get go is a real testament to Interpublic's negotiating
                    ability. But again, I just want to express my disappointment
                    on the valuation. Thanks.

Moderator           We have a follow up question from the line of Karen Ficker
                    at ING Baring. Please go ahead.

K. Ficker           I was looking for a little bit more color on, I guess, the
                    language of the deal and the transaction. Is it pretty much
                    boiler plate in terms of the $80 million break up fee and
                    that you cannot enter into any new discussions with outside
                    parties, but that the former discussions or former parties
                    are grandfathered in?

S. Orr              No.  No comment, Karen.

J. Dooner           I think we've said all we're going to say about that right
                    now.

S. Watson           Operator, if all the further questions are repeats we would
                    like to end the call now.

Moderator           Okay. There are no further questions in queue at this time,
                    then.

S. Watson           Thank you, everyone, for joining us. We will be available to
                    answer your questions individually. My phone number is
                    212-399-8208.

Moderator           Ladies and gentlemen, this conference will be available for
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