UNITED STATES
                        SECURITIES EXCHANGE COMMISSION
                            Washington, D.C. 20549

------------------------------------------------------------------------------


                                 SCHEDULE 13G

                   Under the Securities Exchange Act of 1934
                               (Amendment No. 2)*

                               BRAVO! BRANDS INC.
                              --------------------
                               (Name of Issuer)


                   Common Stock, $0.001 par value per share
                -----------------------------------------------
                        (Title of Class of Securities)


                                  105666101
                -----------------------------------------------
                                (CUSIP Number)


                              December 31, 2007
                -----------------------------------------------
            (Date of Event which Requires Filing of this Statement)


Check  the  appropriate  box to  designate  the rule  pursuant  to which  this
Schedule is filed:

                             [ X ]   Rule 13d-1(b)

                             [   ]   Rule 13d-1(c)

                             [   ]   Rule 13d-1(d)

* The  remainder  of this  cover  page  shall be  filled  out for a  reporting
person's  initial  filing on this form with  respect to the  subject  class of
securities,  and for any subsequent  amendment  containing  information  which
would alter the disclosures provided in a prior cover page.

The  information  required  in the  remainder  of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities  Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however,  see
the Notes).


                         Continued on following pages
                              Page 1 of 11 Pages
                            Exhibit Index: Page 10



                                 SCHEDULE 13G

CUSIP No.: 105666101                                         Page 2 of 11 Pages

................................................................................
1.   Names of Reporting Persons.

     I.R.S. Identification Nos. of above persons (entities only).


     MAGNETAR FINANCIAL LLC
................................................................................
2.   Check the Appropriate Box if a Member of a Group

     (a) [ ]

     (b) [ ]
................................................................................
3.   SEC Use Only
................................................................................
4.   Citizenship or Place of Organization

     Delaware
................................................................................
Number of             5.   Sole Voting Power                  None
Shares               ..........................................................
Beneficially          6.   Shared Voting Power                9,374,997/1/
Owned by Each        ..........................................................
Reporting             7.   Sole Dispositive Power             None
Person With          ..........................................................
                      8.   Shared Dispositive Power           9,374,997/1/
................................................................................
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     9,374,997/1/
................................................................................
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See
     Instructions)

     [  ]
................................................................................
11.  Percent of Class Represented by Amount in Row (9)

     3.75% based on 249,974,695 shares outstanding as of May 10, 2007./1/
................................................................................
12.  Type of Reporting Person:

     IA; OO

--------------------
/1/ This figure includes a total of 9,374,997 Shares, the Reporting Person is
entitled to obtain upon exercise of warrants to purchase the Shares. The
warrants, which are immediately exercisable at the option of the holder, are
subject to so-called "blocker" provisions prohibiting the holder from
exercising the warrants to the extent that such exercise or conversion would
result in the holder being deemed the beneficial owner of more than 9.99% of
the shares then issued and outstanding.





                                 SCHEDULE 13G

CUSIP No.: 105666101                                         Page 3 of 11 Pages

................................................................................
1.   Names of Reporting Persons.

     I.R.S. Identification Nos. of above persons (entities only).


     MAGNETAR CAPITAL PARTNERS LP
................................................................................
2.   Check the Appropriate Box if a Member of a Group

     (a) [ ]

     (b) [ ]
................................................................................
3.   SEC Use Only
................................................................................
4.   Citizenship or Place of Organization

     Delaware
................................................................................
Number of             5.   Sole Voting Power                  None
Shares               ..........................................................
Beneficially          6.   Shared Voting Power                9,374,997/1/
Owned by Each        ..........................................................
Reporting             7.   Sole Dispositive Power             None
Person With          ..........................................................
                      8.   Shared Dispositive Power           9,374,997/1/
................................................................................
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     9,374,997/1/
................................................................................
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See
     Instructions)

     [  ]
................................................................................
11.  Percent of Class Represented by Amount in Row (9)

     3.75% based on 249,974,695 shares outstanding, as of May 10, 2007./1/
................................................................................
12.  Type of Reporting Person:

     HC; OO

/1/ This figure includes a total of 9,374,997  Shares,  the Reporting Person is
entitled to obtain upon exercise of warrants to purchase the Shares.   The
warrants, which are immediately exercisable at the option of the holder, are
subject to so-called "blocker" provisions prohibiting the holder from
exercising the warrants to the extent that such exercise or conversion would
result in the holder being deemed the beneficial owner of more than 9.99% of
the shares then issued and outstanding.



                                 SCHEDULE 13G

CUSIP No.: 105666101                                         Page 4 of 11 Pages

................................................................................
1.   Names of Reporting Persons.

     I.R.S. Identification Nos. of above persons (entities only).


     SUPERNOVA MANAGEMENT LLC
................................................................................
2.   Check the Appropriate Box if a Member of a Group

     (a) [ ]

     (b) [ ]
................................................................................
3.   SEC Use Only
................................................................................
4.   Citizenship or Place of Organization

     Delaware
................................................................................
Number of             5.   Sole Voting Power                  None
Shares               ..........................................................
Beneficially          6.   Shared Voting Power                9,374,997/1/
Owned by Each        ..........................................................
Reporting             7.   Sole Dispositive Power             None
Person With          ..........................................................
                      8.   Shared Dispositive Power           9,374,997/1/
................................................................................
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     9,374,997/1/
................................................................................
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See
     Instructions)

     [  ]
................................................................................
11.  Percent of Class Represented by Amount in Row (9)

     3.75% based on 249,974,695 shares outstanding as of May 10, 2007./1/
................................................................................
12.  Type of Reporting Person:

     HC; OO


--------------------
/1/  This figure includes a total of 9,374,997 Shares, the Reporting Person is
entitled to obtain upon exercise of warrants to purchase the Shares.   The
warrants, which are immediately exercisable at the option of the holder, are
subject to so-called "blocker" provisions prohibiting the holder from
exercising the warrants to the extent that such exercise or conversion would
result in the holder being deemed the beneficial owner of more than 9.99% of
the shares then issued and outstanding.




                                 SCHEDULE 13G

CUSIP No.: 105666101                                         Page 5 of 11 Pages

................................................................................
1.   Names of Reporting Persons.

     I.R.S. Identification Nos. of above persons (entities only).


     ALEC N. LITOWITZ
................................................................................
2.   Check the Appropriate Box if a Member of a Group

     (a) [ ]

     (b) [ ]
................................................................................
3.   SEC Use Only
................................................................................
4.   Citizenship or Place of Organization

     United States of America
................................................................................
Number of             5.   Sole Voting Power                  None
Shares               ..........................................................
Beneficially          6.   Shared Voting Power                9,374,997/1/
Owned by Each        ..........................................................
Reporting             7.   Sole Dispositive Power             None
Person With          ..........................................................
                      8.   Shared Dispositive Power           9,374,997/1/
................................................................................
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     9,374,997/1/
................................................................................
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See
     Instructions)

     [  ]
................................................................................
11.  Percent of Class Represented by Amount in Row (9)

     3.75% based on 249,974,695 shares outstanding as of May 10, 2007./1/
................................................................................
12.  Type of Reporting Person:

     HC


--------------------
/1/  This figure includes a total of 9,374,997 Shares, the Reporting Person is
entitled to obtain upon exercise of warrants to purchase the Shares.   The
warrants, which are immediately exercisable at the option of the holder, are
subject to so-called "blocker" provisions prohibiting the holder from
exercising the warrants to the extent that such exercise or conversion would
result in the holder being deemed the beneficial owner of more than 9.99% of
the shares then issued and outstanding.




                                                            Page 6 of 11 Pages

Item 1(a).  Name of Issuer:

            Bravo! Brands Inc. (the "Issuer")

Item 1(b).  Address of Issuer's Principal Executive Offices:

            11300 U.S. Highway 1, Suite 400, North Palm Beach, FL 33408.

Item 2(a).  Name of Person Filing:

            This Statement is filed on behalf of each of the following  persons
(collectively, the "Reporting Persons"):

            i)    Magnetar Financial LLC ("Magnetar Financial");

            ii)   Magnetar Capital Partners LP ("Magnetar Capital Partners");

            iii)  Supernova Management LLC ("Supernova Management"); and

            iv)   Alec N. Litowitz ("Mr. Litowitz").

            This Statement relates to Shares (as defined herein) and warrants to
purchase  Shares held for the accounts of Magnetar  Capital Master Fund,  Ltd, a
Cayman Islands  exempted  company  ("Magnetar  Capital  Master Fund").  Magnetar
Capital  Partners  serves as the sole  member  and  parent  holding  company  of
Magnetar Financial.  Magnetar Financial is a registered investment adviser under
Section  203 of the  Investment  Advisers  Act of  1940,  as  amended.  Magnetar
Financial serves as investment  adviser to Magnetar Capital Master Fund. In such
capacity,  Magnetar  Financial  exercises  voting and investment  power over the
Shares  held  for  the  account  of  Magnetar  Capital  Master  Fund.  Supernova
Management is the general partner of Magnetar Capital  Partners.  The manager of
Supernova Management is Mr. Litowitz.

Item 2(b).  Address of Principal Business Office or, if None, Residence:

            The  address of the  principal  business  office of each of Magnetar
Financial,  Magnetar Capital Partners, Supernova Management, and Mr. Litowitz is
1603 Orrington Avenue, 13th Floor, Evanston, Illinois 60201.

Item 2(c).  Citizenship:

            i)    Magnetar  Financial  is  a Delaware limited liability company;

            ii)   Magnetar  Capital Partners  is a Delaware limited partnership;

            iii)  Supernova   Management  is  a   Delaware   limited   liability
company; and

            iv)   Mr. Litowitz  is  a  citizen  of the United States of America.



                                                            Page 7 of 11 Pages

Item 2(d).  Title of Class of Securities:

            Common Stock, $0.001 par value per share (the "Shares")

Item 2(e).  CUSIP Number:

            105666101

Item 3.     If  This  Statement  is  Filed  Pursuant  to  ss.ss.240.13d-1(b)  or
            240.13d-2(b) or (c), Check Whether the Person Filing is a:

            (a) [ ]  Broker  or  dealer  registered  under  Section  15  of  the
                     Exchange Act.
            (b) [ ]  Bank  as  defined  in  Section 3(a)(6) of the Exchange Act.
            (c) [ ]  Insurance  company  as  defined  in Section 3(a)(19) of the
                     Exchange Act.
            (d) [ ]  Investment  company  registered  under  Section  8  of  the
                     Investment Company Act.
            (e) [X]  An    investment    adviser   in   accordance   with   Rule
                     13d-1(b)(1)(ii)(E);
            (f) [ ]  An  employee  benefit  plan or endowment fund in accordance
                     with Rule 13d-1(b)(1)(ii)(F).
            (g) [ ]  A  parent  holding  company or control person in accordance
                     with Rule 13d-1(b)(1)(ii)(G).
            (h) [ ]  A  savings  association  as defined in Section 3(b) of  the
                     Federal Deposit Insurance Act.
            (i) [ ]  A  church  plan that is excluded from the definition of  an
                     investment company under Section 3(c)(14) of the Investment
                     Company Act.

Item 4.     Ownership:

Item 4(a)   Amount Beneficially Owned:

            As of  December  31,  2007,  each of Magnetar  Financial,  Magnetar
Capital Partners, Supernova Management and Mr. Litowitz may be deemed to be the
beneficial  owner of the  9,374,997  Shares  held for the  account of  Magnetar
Capital Master Fund. This amount consists of 9,374,997 Shares issuable upon the
conversion of certain  warrants held for the account of Magnetar Capital Master
Fund.

Item 4(b)   Percent of Class:

            The number of Shares of which each of Magnetar Financial, Magnetar
Capital  Partners,  Supernova  Management and Mr. Litowitz may be deemed to be
the beneficial owner constitutes  approximately 3.75% of the 249,974,695 total
number of Shares outstanding (based upon information provided by the issuer in
its most recently filed registration statement on Form 10-Q)./1/

Item 4(c)   Number of Shares of which such person has:

Magnetar Financial:
-------------------

(i) Sole power to vote or direct the vote:                                   0

(ii) Shared power to vote or direct the vote:                     9,374,997/1/

(iii) Sole power to dispose or direct the disposition of:                    0

(iv) Shared power to dispose or direct the disposition of:        9,374,997/1/


Magnetar Capital Partners, Supernova Management, and Mr. Litowitz:
------------------------------------------------------------------

(i) Sole power to vote or direct the vote:                                   0

(ii) Shared power to vote or direct the vote:                     9,374,997/1/

(iii) Sole power to dispose or direct the disposition of:                    0

(iv) Shared power to dispose or direct the disposition of:        9,374,997/1/


--------------------

/1/ This figure includes a total of 9,374,997  Shares,  the Reporting  Person is
entitled to obtain  upon  exercise  of  warrants  to  purchase  the Shares.  The
warrants,  which are  immediately  exercisable at the option of the holder,  are
subject to so-called "blocker" provisions prohibiting the holder from exercising
the warrants to the extent that such exercise or conversion  would result in the
holder being deemed the  beneficial  owner of more than 9.99% of the shares then
issued and outstanding.



                                                            Page 8 of 11 Pages


Item 5.     Ownership of Five Percent or Less of a Class:

            If this  statement is being filed to report the fact that as of the
            date hereof the  reporting  person has ceased to be the  beneficial
            owner of more than five percent of the class of  securities,  check
            the following /X/

Item 6.     Ownership of More than Five Percent on Behalf of Another Person:

            This Item 6 is not applicable.

Item 7.     Identification and Classification of the Subsidiary Which Acquired
            the Security Being Reported on By the Parent Holding Company:

            See disclosure in Item 2 hereof.

Item 8.     Identification and Classification of Members of the Group:

            This Item 8 is not applicable.

Item 9.     Notice of Dissolution of Group:

            This Item 9 is not applicable.

Item 10.    Certification:

            By signing below each of the Reporting  Persons certifies that, to
the best of their knowledge and belief, the securities  referred to above were
not  acquired  and are not  held for the  purpose  of or with  the  effect  of
changing or  influencing  the control of the issuer of the securities and were
not acquired and are not held in connection  with or as a  participant  in any
transaction having that purpose or effect.



                                                            Page 9 of 11 Pages


                                   SIGNATURE

         After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete
and correct.

Date: February 13, 2008              MAGNETAR FINANCIAL LLC

                                     By: Magnetar Capital Partners LP
                                          As Sole Member


                                     By:  /s/ Alec N. Litowitz
                                          ----------------------------------
                                     Name:   Alec N. Litowitz
                                     Title:  Manager of Supernova Management
                                             LLC, as General Partner of
                                             Magnetar Capital Partner LP


Date: February 13, 2008              MAGNETAR CAPITAL PARTNERS LP


                                     By:  /s/ Alec N. Litowitz
                                          ----------------------------------
                                     Name:   Alec N. Litowitz
                                     Title:  Manager of Supernova Management
                                             LLC, as General Partner of
                                             Magnetar Capital Partner LP


Date: February 13, 2008              SUPERNOVA MANAGEMENT LLC


                                     By:  /s/ Alec N. Litowitz
                                          ----------------------------------
                                     Name:   Alec N. Litowitz
                                     Title:  Manager


Date: February 13, 2008              ALEC N. LITOWITZ


                                    /s/ Alec N. Litowitz
                                    ----------------------------------------



                                                           Page 10 of 11 Pages

                                 EXHIBIT INDEX


Ex.                                                                   Page No.
---                                                                   --------

A.    Joint Filing Agreement, dated February 13, 2008 by and among
      Magnetar Financial LLC, Magnetar Capital Partners LP,
      Supernova Management LLC, and Alec N. Litowitz................        11



                                                           Page 11 of 11 Pages


                                   EXHIBIT A

                            JOINT FILING AGREEMENT

      The  undersigned  hereby  agree that the  statement  on Schedule  13G with
respect to the Common Stock of Bravo! Brand, Inc.  dated as of February 13, 2008
is, and any amendments thereto (including  amendments on Schedule 13D) signed by
each of the undersigned  shall be, filed on behalf of each of us pursuant to and
in accordance with the provisions of Rule 13d-1(k) under the Securities Exchange
Act of 1934, as amended.


Date: February 13, 2008              MAGNETAR FINANCIAL LLC

                                     By: Magnetar Capital Partners LP
                                          As Sole Member

                                     By:  /s/ Alec N. Litowitz
                                          ----------------------------------
                                     Name:   Alec N. Litowitz
                                     Title:  Manager of Supernova Management
                                             LLC, as General Partner of
                                             Magnetar Capital Partner LP


Date: February 13, 2008              MAGNETAR CAPITAL PARTNERS LP


                                     By:  /s/ Alec N. Litowitz
                                          ----------------------------------
                                     Name:   Alec N. Litowitz
                                     Title:  Manager of Supernova Management
                                             LLC, as General Partner of
                                             Magnetar Capital Partner LP


Date: February 13, 2008              SUPERNOVA MANAGEMENT LLC


                                     By:  /s/ Alec N. Litowitz
                                          ----------------------------------
                                     Name:   Alec N. Litowitz
                                     Title:  Manager


Date: February 13, 2008              ALEC N. LITOWITZ


                                    /s/ Alec N. Litowitz
                                    ----------------------------------------