FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person *   J.Walter Thompson U.S.A., Inc. 2. Date of Event Requiring Statement (Month/Day/Year) 07/16/2007 3. Issuer Name and Ticker or Trading Symbol LIVEWORLD INC [LVWD.PK] (Last) (First) (Middle) 466 LEXINGTON AVENUE,  4. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director __X__ 10% Owner _____ Officer (give title below) _____ Other (specify below) 5. If Amendment, Date Original Filed(Month/Day/Year) (Street) NEW YORK, NY 10017 6. Individual or Joint/Group Filing(Check Applicable Line) ___ Form filed by One Reporting Person _X_ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Common Stock, $0.001 per share 4,625,666 I See Footnote (1)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.			SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
J.Walter Thompson U.S.A., Inc. 466 LEXINGTON AVENUE NEW YORK, NY 10017	Â	  X	Â	Â
J.Walter Thompson CO 466 LEXINGTON AVENUE NEW YORK, NY 10017	Â	  X	Â	Â
WPP Group Holdings Corp. 125 PARK AVENUE 4TH FLOOR NEW YORK, NY 10017	Â	  X	Â	Â
WPP Group USA, Inc. 125 PARK AVENUE 4TH FLOOR NEW YORK, NY 10017	Â	  X	Â	Â
WPPIH 2001, Inc. 125 PARK AVENUE NEW YORK, NY 10017	Â	  X	Â	Â
Cygnet Holdings Inc. 125 PARK AVENUE 4TH FLOOR NEW YORK, NY 10017	Â	  X	Â	Â
YOUNG & RUBICAM INC. 285 MADISON AVENUE NEW YORK, NY 10017	Â	  X	Â	Â
York Merger Square 2004 Corp. 125 PARK AVENUE 4TH FLOOR NEW YORK, NY 10017	Â	  X	Â	Â
WPP Group US Investments, Inc. 125 PARK AVENUE 4TH FLOOR NEW YORK, NY 10017	Â	  X	Â	Â
WPP US Investments BV WILHELMINAPLEIN 10 DE ROTTERDAM, P7 3072	Â	  X	Â	Â

Signatures

/s/ Thomas O. Neuman - Assistant Treasurer		07/16/2007
**Signature of Reporting Person		Date
/s/ Thomas O. Neuman - Assistant Treasurer		07/16/2007
**Signature of Reporting Person		Date
/s/ Thomas O. Neuman - Vice President - Taxes		07/16/2007
**Signature of Reporting Person		Date
/s/ Kevin Farewell - Assistant Treasurer, Vice President and Senior Tax Counsel		07/16/2007
**Signature of Reporting Person		Date
/s/ Kevin Farewell - Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Kevin Farewell - Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Kevin Farewell - Vice-President Senior Tax Counsel		07/16/2007
**Signature of Reporting Person		Date
/s/ Kevin Farewell - Secretary		07/16/2007
**Signature of Reporting Person		Date
/s/ Kevin Farewell - Vice President, Senior Tax Counsel		07/16/2007
**Signature of Reporting Person		Date
/s/ Astrid van Heulen - Mulder - Managing Director		07/16/2007
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	As of the date of this filing, J. Walter Thompson U.S.A., Inc. beneficially owns an aggregate of 4,625,666 shares of common stock of the Issuer (the "Shares"), including 2,625,666 shares of common stock and 2,000,000 shares of common stock issuable upon the exercise of warrants. Each of the other reporting persons on this Form 3 is a direct or indirect parent of J. Walter Thompson U.S.A., Inc. and may therefore be deemed to beneficially own the Shares.

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