Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  WPP US Holdings BV
 2. Date of Event Requiring Statement (Month/Day/Year)
07/16/2007		 3. Issuer Name and Ticker or Trading Symbol
LIVEWORLD INC [LVWD.PK]
(Last)
(First)
(Middle)
WILHELMINAPLEIN 10		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

DE ROTTERDAM, P7 3072		 6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock, $0.001 per share 4,625,666
I
See Footnote (1)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
WPP US Holdings BV
WILHELMINAPLEIN 10
DE ROTTERDAM, P7 3072		     X    
WPP Luxembourg Gamma SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    
WPP Luxembourg Holdings Seven SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    
WPP Luxembourg Beta Three SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    
WPP Luxembourg Beta SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    
WPP Luxembourg SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    
WPP Luxembourg Holdings Three SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    
WPP Luxembourg US Holdings SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    
WPP Luxembourg Holdings Two SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    
WPP Luxembourg Holdings Six SARL
RUE HEINE
LUXEMBOURG, N4 L-1720		     X    

Signatures

/s/ Astrid van Heulen - Mulder - Managing Director 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date
/s/ Lennart Stenke - Manager 07/16/2007
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) As of the date of this filing, J. Walter Thompson U.S.A., Inc. beneficially owns an aggregate of 4,625,666 shares of common stock of the Issuer (the "Shares"), including 2,625,666 shares of common stock and 2,000,000 shares of common stock issuable upon the exercise of warrants. Each of the other reporting persons on this Form 3 is a direct or indirect parent of J. Walter Thompson U.S.A., Inc. and may therefore be deemed to beneficially own the Shares.

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