Edgar Filing: LIVEWORLD INC

Ownership Submission

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person ^*

Â WPP Luxembourg Holdings SARL

2. Date of Event Requiring Statement (Month/Day/Year)
07/16/2007

3. Issuer Name and Ticker or Trading Symbol
LIVEWORLD INC [LVWD.PK]

(Last)

(First)

(Middle)

RUE HEINE

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

_____ Director	__X__ 10% Owner
_____ Officer (give title below)	_____ Other (specify below)

5. If Amendment, Date Original Filed(Month/Day/Year)

(Street)

LUXEMBOURG,Â N4Â L-1720

6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock, $0.001 per share	4,625,666	I	See Footnote ⁽¹⁾

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.			SEC 1473 (7-02)
	Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
WPP Luxembourg Holdings SARL RUE HEINE LUXEMBOURG,Â N4Â L-1720	Â	Â X	Â	Â
WPP 1178 LTD 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â
WPP Beans LTD 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â
WPP Pearls LTD 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â
WPP North Atlantic LTD 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â
WPP Dutch Holdings LTD 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â
Eaton Square Ltd 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â
Readysquare LTD 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â
Thistleclub LTD 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â
Line Exchange LTD 27 FARM STREET LONDON,Â X0Â W1X 6RD	Â	Â X	Â	Â

Signatures

/s/ Lennart Stenke - Manager		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date
/s/ Andrea Harris - WPP Group Nominees Limited Secretary		07/16/2007
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	As of the date of this filing, J. Walter Thompson U.S.A., Inc. beneficially owns an aggregate of 4,625,666 shares of common stock of the Issuer (the "Shares"), including 2,625,666 shares of common stock and 2,000,000 shares of common stock issuable upon the exercise of warrants. Each of the other reporting persons on this Form 3 is a direct or indirect parent of J. Walter Thompson U.S.A., Inc. and may therefore be deemed to beneficially own the Shares.

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