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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. 3)*

DemandTec, Inc.
(Name of Issuer)
Common Stock, $0.001 par value per share
(Title of Class of Securities)
24802R 50 6
(CUSIP Number)
December 31, 2010
(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

     o Rule 13d-1(b)

     o Rule 13d-1(c)

     þ Rule 13d-1(d)

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

 
 

 

                     
CUSIP No.
  
24802R 50 6 
 13G  Page  
2 
   of   
5 

 

           
1   NAME OF REPORTING PERSONS
Daniel R. Fishback
     
     
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
  (a)   o
  (b)   þ
     
3   SEC USE ONLY
   
   
     
4   CITIZENSHIP OR PLACE OF ORGANIZATION
   
  United States
       
  5   SOLE VOTING POWER
     
NUMBER OF   1,782,025(1)
       
SHARES 6   SHARED VOTING POWER
BENEFICIALLY    
OWNED BY   0
       
EACH 7   SOLE DISPOSITIVE POWER
REPORTING    
PERSON   1,782,025(1)
       
WITH 8   SHARED DISPOSITIVE POWER
     
    0
     
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
   
  1,782,025(1)
     
10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
   
  o
     
11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
   
  5.5%(1)(2)
     
12   TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
   
  IN
(1) Represents 18 shares held by the Annie Fishback Separate Share Irrevocable Trust, 18 shares held by the Megan Fishback Separate Share Irrevocable Trust, 311,989 shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001 and 1,470,000 shares of common stock issuable upon the exercise of options exercisable within 60 days of December 31, 2010.
(2) Assumes the exercise of all such reporting person’s options to purchase shares of Common stock that are exercisable within 60 days of December 31, 2010.

 

                     
CUSIP No.
  
24802R 50 6 
 13G  Page  
3 
   of   
5 
     
Item 1. (a)
  Name of Issuer:
 
    
 
  DemandTec, Inc.
 
    
(b)
  Address of Issuer’s Principal Executive Offices:
 
    
 
  One Franklin Parkway
 
  Building 910
 
  San Mateo, CA 94403
 
    
Item 2. (a)
  Name of Person Filing:
 
    
 
  Daniel R. Fishback
 
    
(b)
  Address of Principal Business Office or, if none, Residence:
 
    
 
  c/o One Franklin Parkway
 
  Building 910
 
  San Mateo, CA 94403
 
    
(c)
  Citizenship:
 
    
 
  United States
 
    
(d)
  Title of Class of Securities:
 
    
 
  Common Stock; $0.001 par value per share
 
    
(e)
  CUSIP Number:
 
    
 
  24802R 50 6
Item 3. If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b0 or (c), check wither the person filing is a:
          Not applicable
Item 4. Ownership
          Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
          (a) Amount beneficially owned: 1,782,025, which represents 18 shares held by the Annie Fishback Separate Share Irrevocable Trust, 18 shares held by the Megan Fishback Separate Share Irrevocable Trust, 311,989 shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001 and 1,470,000 shares of common stock issuable upon the exercise of options exercisable within 60 days of December 31, 2010.
  (b)   Percent of Class: 5.5%
 
  (c)   Number of shares as to which the person has:
  (i)   Sole power to vote or to direct the vote 1,782,025
 
  (ii)   Shared power to vote or to direct the vote 0
 
  (iii)   Sole power to dispose or to direct the disposition of 1,782,025
 
  (iv)   Shared power to dispose or to direct the disposition of 0
Item 5. Ownership of Five Percent or Less of a Class
          Not applicable
Item 6. Ownership of More than Five Percent on Behalf of Another Person.
          Not applicable

 

 

                     
CUSIP No.
  
24802R 50 6 
 13G  Page  
4 
   of   
5 
Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person.
          Not applicable
Item 8. Identification and Classification of Members of the Group.
          Not applicable
Item 9. Notice of Dissolution of Group.
          Not applicable
Item 10. Certifications.
          Not applicable

 

 

                     
CUSIP No.
  
24802R 50 6 
 13G  Page  
5 
   of   
5 
SIGNATURE
          After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
         
  February 18, 2011
  
  Date
 		  
  /s/ Daniel Fishback    
  Daniel R. Fishback