United States Sexual Wellness (Sex Toys, Condoms, Personal Lubricants) Market Size, Share & Trends Analysis Report 2022 - ResearchAndMarkets.com

The "U.S. Sexual Wellness Market Size, Share & Trends Analysis Report by Product (Sex Toys, Condoms, Personal Lubricants), by Distribution Channels (E-Commerce, Retailers), and Segment Forecasts, 2022-2030" report has been added to ResearchAndMarkets.com's offering.

The U.S. sexual wellness market size is expected to reach USD 19.9 billion by 2030, expanding at a CAGR of 7.67% during the forecast period, based on a new report by Grand View Research.

The market is expected to witness lucrative growth during the forecast period, owing to the growing acceptance of sexual exploration and acceptance of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) communities. Increasing concern about personal hygiene is also one of the factors driving the market. Easy use of online shopping and e-commerce has further facilitated sales as it delivers sexual wellness products discreetly.

The popularity of sex toys and vibrators has grown drastically in the past decade. Overcoming the social stigma associated with using vibrators and other toys, couples and individuals are focusing more on enhancing physical pleasure and are using sex toys for enjoying an intimate relationship. Sex toy manufacturers have generally targeted women for manufacturing toys around the female anatomy. Different types of products are available in the market for women to enhance sexual experiences such as vibrators, penetrating toys, and nipple clamps.

Despite past reservations, high-tech sex toys such as smart vibrators or Bluetooth-enabled devices are in high demand, especially among women. The public health response to COVID-19 has placed unprecedented restrictions on social contact, which is leading to people opting for self-care devices for sexual pleasure. Solo sex is the key factor driving the market.

Moreover, this practice is well within the current health guidelines. As a result, people are using technology to enhance their sex life.

U.S. Sexual Wellness Market Report Highlights

• By products, the sex toys segment held the largest market share in 2021 and is expected to witness the fastest growth during the forecast period.
• The e-commerce segment dominated the distribution channel segment in 2021 owing to its convenience and easy availability of a variety of products on one platform.
• With increasing demand for sexual wellness products during the period of self-quarantine, maintaining an adequate supply will be a major challenge for manufacturers, distributors, and retailers. Moreover, maintaining on-time deliveries by logistics partners has also been impacted due to transportation limitations.
• There has been a shift in the marketing strategies, with manufacturers working on eliminating the image of pornography associated with the use of vibrators, and are promoting their products as a healthy choice.
• The relaxation in COVID-19 restrictions has led to an increase in the demand for condoms and can be linked to increase in social interaction and vaccination drive. The increasing rate of STDs and high number of unintended pregnancies in the country provide condom manufacturers growth potential in the market.
• The most popular brands in the U.S. condom market are Trojan, Durex, Lifestyles, and Kimono. On the other hand, the sex toys industry is dominated by Doc Johnson Enterprises, LELO, and Lovehoney. Emerging players such as Unbound, Maude, and Dame have introduced women-centric products with sleek and compact designs.
• In the personal lubricants segment, the market is dominated by K-Y Jelly, Astroglide, SKYN, Uberlube, and SLiquid. In recent years, CBD-infused lubes have gained popularity in the market.

Key Topics Covered:

Chapter 1. Report Scope

1.1 Market Segmentation

1.2 Segment Market Scope

1.3 Estimates and Forecast Timeline

Chapter 2. Methodology

2.1 Research Methodology

2.2 Information or Data Analysis

2.3 Market Formulation & Validation

2.4 Model Details

Chapter 3. Objectives

Chapter 4. Executive Summary

4.1 Market Outlook

4.2 Segment Outlook

4.2.1 Product

4.2.2 Distribution Channel

4.3 Competitive Insights

Chapter 5. Market Variables, Trends, & Scope

5.1 Market Lineage Outlook

5.1.1 Parent market outlook

5.2 Market Dynamics

5.2.1 Market driver analysis

5.2.1.1 Increasing global prevalence of sexually transmitted diseases

5.2.1.2 Growing desire of geriatric population to have an active sex life

5.2.1.3 Changing consumer attitude

5.2.1.4 Growing popularity of e-commerce

5.2.2 Market restraint analysis

5.2.2.1 Adverse effects due to toxic ingredients in products

5.3 Business Environment Analysis Tools

5.3.1 Porter's Five Forces Analysis

5.3.2 PESTEL analysis

5.4 Penetration & Growth Prospect Mapping

Chapter 6. U.S. Sexual Wellness Market: Product Analysis

6.1 U.S. Sexual Wellness Product Market Share Analysis, 2021 & 2030

6.2 U.S. Sexual Wellness Product Market: Segment Dashboard

6.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for the Product Segment

6.3.1 Sex toys

6.3.1.1 Regulatory scenario

6.3.1.2 Sex toys market, 2017-2030 (USD Million)

6.3.1.3 Female sex toys

6.3.1.4 Male sex toys

6.3.2 Condoms

6.3.2.1 Regulatory scenario

6.3.2.2 Condoms market, 2017-2030 (USD Million)

6.3.2.3 Male condoms

6.3.2.4 Female condoms

6.3.3 Personal lubricants

6.3.3.1 Regulatory scenario

6.3.3.2 Personal lubricants market, 2017-2030 (USD Million)

6.3.3.3 Water-based

6.3.3.4 Silicone-based

6.3.3.5 Oil-based

Chapter 7. U.S. Sexual Wellness Market: Distribution Channel Analysis

7.1 U.S. Sexual Wellness Distribution Channel Market Share Analysis, 2021 & 2030

7.2 U.S. Sexual Wellness Distribution Channel Market: Segment Dashboard

7.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for the Distribution Channel Segment

7.3.1 E-commerce

7.3.1.1 E-commerce market, 2017-2030 (USD Million)

7.3.2 Mass Merchandizers

7.3.3 Retail pharmacy

Chapter 8. Competitive Analysis

8.1 Recent Developments & Impact Analysis, by Key Market Participants

8.2 Strategic Framework/Competition Categorization (Key innovators, market leaders, emerging players

8.3 Company Market Position Analysis

8.4 Company Profiles

• Church & Dwight Co. Inc.
• Reckitt Benckiser Group plc
• Lelo
• Biofilm Ip, LLC
• Veru Inc.
• Mayer Laboratories, Inc.
• Doc Johnson Enterprises
• Trigg Laboratories Inc.
• Innovus Pharmaceuticals, Inc.
• Unbound
• Lifestyles Healthcare Pte Ltd.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20220525005524/en/