Cannabis Drinks Expo has announced that it will again be partnering with Illinois Women in Cannabis (“IWC”) to present a powerful session during the upcoming expo event; the panel will focus on developing women-led cannabis beverage brands. The panel will feature an all-woman panel of cannabis-industry executives, with panel members discussing women consumers of cannabis-infused beverages and drinks as well as the implication of portability, palatability and sociability on product development, branding and marketing. Panel members will include Meagen Anderson, director of Highway Horticulture, a midwest vertically integrated cannabis production facility and wholesaler; Lisa Hurwitz, president of Happi, Michigan’s first THC-infused beverage; and Wendy Berger, IWC cofounder and board member; the panel will be moderated by Amor Montes De Oca, IWC executive director. This year’s Illinois-based Cannabis Drinks Expo is slated for Aug. 2, 2022, in Northlake, Illinois; the event takes place in Illinois and California annually. This year’s theme is “Growing the Category,” and agenda offerings focus on providing key information about developing new products, expanding into other states by enabling networking opportunities with other state manufacturers; helping retailers and distributors develop their own brands; and discovering new ways cannabis beverages can be marketed and sold. Participants will find the event provides an international and national focus rather than only a state-based focus.
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About Cannabis Drinks Expo
Cannabis Drinks Expo provides the worldwide drinks industry, and North America in particular, an opportunity to come together and look at ways to address legalized cannabis. Hosted by the Beverage Trade Network, this expo shines a spotlight on the skyrocketing legal cannabis market and provides insight into a future brimming with opportunity. A must-attend event for those eyeing the future of the burgeoning U.S. cannabis industry, Cannabis Drinks Expo also covers key issues surrounding the likelihood and timescale for legalization to other countries, as well as the impact of legalized cannabis on the traditional alcoholic and non-alcoholic drinks markets. For more information about the event, please visit www.CannabisDrinksExpo.com.
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