--News Direct--
Untreated hearing loss not only disconnects you from family, friends, and work, it exposes you to higher risk of dementia, depression, memory loss, injury, and cognitive decline. Recently, licensed audiologist, Dr. Cliff Olson, conducted a satellite media tour to talk about hearing loss and the importance of addressing it from a trusted healthcare professional.
A video accompanying this announcement is available at: https://youtu.be/xgXK9jvhssc
Hearing loss is a major health issue, around the world and in the U.S. The National Institute on Deafness and Other Communication Disorders estimates that 1 in 8 Americans aged 12 or older — about 30 million people — has lost some hearing in both ears.
While men are almost twice as likely as women to having hearing loss, it is an issue that is often unaddressed or undertreated by many. In fact, according to the National Institutes of Health, ~ 37.5 million adults report some trouble hearing and an estimated 28.8 million U.S. adults with mild to severe hearing loss could benefit from hearing aids.
Too often, people delay seeking care. There are several reasons individuals may delay addressing hearing loss, including:
- Recognizing and accepting that one may have hearing loss
- Typical symptoms of hearing loss include having trouble hearing people on the phone, turning up the TV volume, becoming tired from listening and hearing and being able to understand conversations when there’s background noise.
- Access to HCPs, and misperceptions associated with hearing aids.
Hearing aids have evolved so much, so the good news is that:
- Hearing aids are totally different now with new and improved tech features.
- Users are getting younger…with average purchase age dropping from 68 to 60.
- The time people are waiting to purchase hearing aids has dropped to 4 years…not the 6 or 7 years it used to take.
- Users rarely or never feel embarrassed they wear hearing aids. That’s because they look so cool and do so many great things to connect you to your world.
- In fact, user satisfaction with hearing aids has increased significantly in the past 20+ years…from 58% to 83%.
Hearing speech in noisy environments is still a challenge for people with hearing loss. In fact, 80% of people who wear hearing aids describe hearing in noise as a key challenge. (MarketTrak 2019)
The newest hearing aid from GN, ReSound OMNIA, addresses the No.1 hearing aid challenge – hearing speech in noise. ReSound OMNIA allows people to hear and connect with the world naturally, thanks to an outstanding 150% improvement in speech understanding.
Go to ReSound.com for a free hearing screening and additional resources for understanding hearing loss and helping family members who are also struggling with hearing loss.
About Dr. Cliff Olson
Dr. Cliff Olson, from Phoenix, Arizona, USA, is a Doctor of Audiology, advocate for better hearing and creator of popular YouTube channel, Dr Cliff Aud - Doctor Cliff, AuD - YouTube - where he posts educational information about hearing care and hearing aids. The channel has 220k subscribers and has received over 34 million views. Dr. Olson is also the founder of Hearing Up – www.hearingup.com - a network where people can get connected to local experienced hearing professionals who are committed to best practices. A Board-Certified Audiologist, Dr. Olson holds his doctoral degree from the University of Illinois where he is a lecturer for the Department of Speech & Hearing. He is a member of the Academy of Doctors for Audiology and a Fellow of the American Academy of Audiology.
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