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NICE Systems Announces NICE SmartCenter(TM)

NICE Systems (NASDAQ:NICE), the global provider of advanced solutions that enable organizations to extract Insight from Interactions to drive performance, today announced NICE SmartCenter, an innovative solution designed to enable organizations to manage their contact centers in an insightful proactive manner and take action at the right-time. NICE SmartCenter builds upon the success of NICE Perform® by expanding significantly the offering and taking it to a yet higher level of added value for customers. NICE SmartCenter leverages the synergies of the combined capabilities of NICE Perform, IEX® TotalView® and Performix, and is the culmination of the joint effort undertaken by the domain experts in the three areas.

NICE SmartCenter provides a holistic view of contact center operations and business insight into market and customer dynamics. These capabilities are unified within an open Service Oriented Architecture (SOA) based framework, the emerging industry standard, and are now offered together with NICEs new field-proven, structured service and implementation methodology. NICE is pioneering the use of SOA in its markets and has enhanced and adapted it to the specific environment of the contact center, providing improved sharing of information and business processes and investment protection. NICE will make this enhanced framework available to third parties and will continue to develop it as the industry standard.

NICE SmartCenter places the contact center at the heart of the enterprise. With NICE SmartCenter contact centers gain a single view of their business, improve efficiency, effectiveness and quality of customer service while better aligning their objectives with the enterprise. The SOA-based framework allows contact centers to benefit from the synergy between the entire spectrum of NICE SmartCenter best-in-class solutions compliance, quality management, workforce management, interaction analytics, coaching, customer feedback and performance management. The open SOA-based architecture provides for sharing of information and business processes, while allowing the solutions to evolve independently, protecting existing technology investments.

Jim Davies, principal analyst at Gartner, states: Contact Centers and Enterprises today face multiple challenges in bridging the gap between technology and business goals and processes. They need to support ongoing and dynamic business activities, deal with integrating various systems, consolidate share and reuse information between different structured and unstructured data sources, and ensure scalability and flexibility while protecting investments.

Among NICE SmartCenters major new capabilities is Adaptive Interaction Analytics. These adaptive capabilities harness the power of interaction analytics with an automated, iterative, system self-learning solution. Adaptive Interaction Analytics provides a very high degree of accuracy and efficiency in a scalable solution that analyzes 100 percent of the interactions in a cost-effective manner. This capability leverages customer interactions to proactively identify trends, anticipate opportunities, adjust processes to meet business objectives and take action at the right-time.

To ensure that customers can fully benefit from all the potential of NICE SmartCenter, NICE is leveraging its unique domain expertise, best practices and industry benchmarks to provide a structured service and implementation methodology as an integral part of the offering. This methodology incorporates an array of value-added services, ranging from technical implementation to strategic business consulting. This enables organizations to better focus people, processes, and technologies around the company and its business strategy, and achieve ROI in record time.

NICE SmartCenter offers a powerful and unique solution, available now to our customers, for managing their contact center operations and providing strategic value to the enterprise, said Zvi Baum, Enterprise Interaction Solutions President, NICE Systems. Over the past few months we have presented NICE SmartCenter to major customers and strategic partners and I am very happy to say that it was extremely well received. NICE SmartCenter is another major step in our strategy of leveraging insight from interactions to provide ever-greater value to our customers and continues our track record of constant innovation and leadership.

About NICE

NICE Systems (NASDAQ:NICE) is the leading provider of Insight from Interactions solutions, based on advanced analytics of unstructured multimedia content from telephony, web, radio and video communications. NICE is revolutionizing VoIP interactions management with state-of-the-art solutions for IP contact centers, branches, and command and control centers. NICEs solutions are changing the way organizations make decisions, helping them improve business and operational performance, address security threats and be proactive. NICE has over 24,000 customers in 100 countries, including over 75 of the Fortune 100 companies. More information is available at www.nice.com.

Trademark Note: 360o View, Alpha, Customer Feedback, Dispatcher Assessment, Emvolve Performance Manager, Encorder, eNiceLink, Executive Connect, Executive Insight*, FAST, FAST alpha blue, FAST alpha silver, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from Interactions, Investigator, Last Message Replay, Mirra, My Universe, NICE, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact, NiceVision, NiceVision ALTO, NiceVision Harmony, NiceVision Mobile, NiceVision NVSAT, NiceVision PRO, Performix Technologies, Playback Organizer, Renaissance, Scenario Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet and other product names and services mentioned herein are trademarks and registered trademarks of NICE Systems Ltd. All other registered and unregistered trademarks are the property of their respective owner.

* In Australia Only

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.

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