" Radiant Insights, Inc" This report studies Feminine Hygiene in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions.
According to a report available on Radiant Insights, Inc.; the feminine hygiene market is likely to grow significantly by 2025.
Rapid urbanization, rise in disposable income, improving living standards, and increasing awareness among consumers about a healthy lifestyle and benefits offered by these products can spur the market during the forecast period (2018 to 2025).
Growing number of working women and development and launch of innovative product is expected to boost the market in the coming years. Several products such as sanitary pads, panty liners, and tampons extensively adopted by the consumers. Manufacturers are emphasizing more on product innovation and development of comfortable tampons, which have greater absorption capabilities. For instance, introduction of digital tampons, which is without an applicator, is preferred by women with a retroverted uterus as the course of correct insertion is reasonably easier than using one with an inflexible applicator. Additionally, increasing focus on development of products to aid women feel liberated from physical limitations of the menstrual cycle. Rise in demand for organic and bio-degradable hygiene products is expected to produce huge opportunities in the market. For instance, the introduction of organic products like as pH-balanced RepHresh tampons are likely to boost the market growth in the coming years.
However, increasing health concerns regarding material used in the sanitary pads due to its adverse effects on environment may restrain the market growth to an extent.
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Worldwide feminine hygiene market can be segmented on the basis of product, application, and region.
Based on product, the market can be classified into sanitary pads, tampons, internal cleaners and sprays, panty liners and shields, and disposable razors and blades. As per application, the market can be categorized into specialty stores, convenience stores, supermarkets and hypermarkets, and other.
Geographically, the market can be divided into North America, China, Europe, Southeast Asia, Japan, and India.
North America has been leading the market and likely to continue this trend over the forecast period due to high awareness among the consumers. The U.S. is the major contributor in the region due to high use of these products and high disposable income in these countries. In addition, countries such as Argentina and brazil are also expected to create more opportunities in the market on account of availability and increasing awareness about these products.
Asia Pacific is the fastest growing market due to high adoption of of sanitary pads in this region. Increasing government efforts to run hygiene awareness have increased the demand for sanitary products in this region.
For instance, government of India has recently introduced an affordable biodegradable sanitary napkin. These napkins are to be sold under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) across the country.
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Prominent companies operating in the market include Johnson & Johnson, Egdewell Personal Care, Unicharm Corporation, Lil-lets UK Limited, and Svenska Cellulosa Aktiebolaget SCA.
The market consists of several number of well-established international and local manufacturers. The competition in the market is expected to increase and is depend on pricing and reliability of the product.
For instance, startup company called Dame has recently launched a reusable and self-cleaning tampon applicator. The product is made up of two sections and protective lid, D is designed to be used with non-applicator tampons. The D applicator is manufactured using antibacterial medical-grade material, therefore can be used repeatedly. The users are advised to wipe the applicator with toilet roll and rinse it under a trap during the periods and sterilized in between the periods.
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