The global bilberry and bilberry products market is expected to post a CAGR of close to 13% during the period 2018-2022, according to the latest market research report by Technavio.
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Technavio has published a new market research report on the global bilberry and bilberry products market for the period 2018-2022. (Graphic: Business Wire)
A key factor driving the growth of the market is awareness of health benefits of bilberry and bilberry products. Bilberry products are primarily consumed in the form of powders, extracts, tablets, and capsules. In addition to their contribution to improving vision, bilberry products have other health benefits such as antioxidant and anti-inflammatory properties. Therefore, the market is expected to show positive results during the forecast period.
This market research report on the global bilberry and bilberry products market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the growing demand and popularity of multi-herb products as one of the key emerging trends in the global bilberry and bilberry products market:
Global bilberry and bilberry products market: growing demand and popularity of multi-herb products
Multi-herbs are blends of beneficial herbs intended for a specific purpose and use. There is a growing demand for multi-herb products among consumers in North America and Western Europe. Multi-herb formulas support different aspects of health including heart, cardiovascular, libido, digestion, liver problems, sleep, and immune functions. Bilberry products have been used in association with dandelion, blueberry, blackberry, cranberry, turmeric, ashwagandha, wheat grass, and aloe vera to develop different formulas that are used to cure many diseases. For instance, in January 2017, the leading UK gin manufacturer, Dunnet Bay Distillers, launched a special edition gin to celebrate Burns Night. The product was named the Lassies Toast, and it included ingredients like bilberry leaves, strawberry leaves, heather tops, wild thyme, and speedwell.
“The various benefits associated with bilberry products is that it prevents cancer, maintains liver health and prevents kidney flavor, and improves vision. Moreover, bilberry products contain anti-oxidant properties and anti-inflammatory properties, which prevent diseases and protects cells from damage,” says a senior analyst at Technavio for research on food.
Global bilberry and bilberry products market: Segmentation analysis
This market research report segments the global bilberry and bilberry products market by application (nutraceuticals, food and beverages, and cosmetics) and geographical regions (APAC, EMEA, and the Americas).
The nutraceuticals segment led the market in 2017 with a market share of close to 52%, followed by F&B and cosmetics respectively. However, during the forecast period, the F&B segment is expected to show the highest incremental growth.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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