Connecting with the HENRYs
October 29, 2018 at 07:00 AM EDT
The HENRYs. Just who are they anyway and why are they so significant to your business? Coined the HENRYs by Fortune Magazine in 2003, this often-overlooked market segment are the professional and entrepreneurial households who are High-Earners-Not-Rich-Yet. The HENRYs, just like the name implies, earn a substantial income. While they are not rich yet, chances are high they likely will be affluent in the future. In other words, they should be on your radar if they aren’t already. Be sure to visit our Practice Management centre for the most recent updates.
