Mike Marko of IM Consultant Services in Cincinnati, Ohio, has recently published a new blog post. In this new blog post titled “Why is Instagram Good for Business”, Marko explains to entrepreneurs and marketers about the Instagram advantages and why marketers should start using the platform as soon as possible. He also mentions that not paying attention to Instagram is a huge mistake to make for marketers.
“Entrepreneurs should know that Instagram is a great platform for their goal to reach a national audience,” says Marko. “One of the worst mistakes that marketers can make is focusing on a single social media platform and ignoring the rest. That’s why this blog post aims to answer the question many people have regarding the importance of Instagram and teach them how to maximize Instagram for business. That way, marketers won’t waste time on only a few digital assets. Rather, they will add more potential sources of leads for their businesses.”
Marko starts the blog post by talking about what Instagram is. He talks about how the millions of users of Instagram can help with businesses and how easy it is to reach customers in that big audience. He also adds that with the help of Instagram’s social aspect and its wide range of features, businesses can promote their products and services effectively and easily.
“Instagram has many features that anyone can use, such as sharing photos and videos. It’s important that users know about how much more active users are on Instagram than on any other social media platform,” says Marko. “In fact, they’re so active on it that you can easily say Instagram is one of the best social media platforms for reaching engaged and active audiences around the world.”
“However, Instagram has even more potential than many think,” Marko says as he outlines six reasons why the platform is one of the best social media networks for marketers. He states that Instagram is great for business because of features such as its being primarily a photo sharing platform. He adds that sharing photos does not only help brands by telling users what a business does, it can also help by encouraging customer participation. Other benefits of photo sharing that Marko states are being able to create a personality around a business and build trust from users.
“Due to Instagram being a photo-centric social media platform, the majority of users share pictures. This goes in the favor of marketers because rather than telling users what a business does in a long text copy, pictures can be used to convey the same message much more efficiently,” Marko says. “However, it should not be forgotten by marketers that the benefits of photo sharing don’t end there. It can also encourage users to join a community built around your business. It encourages them to add their voices to the discussion around your brand by doing things such as sharing experiences and opinions. In addition, businesses can also interact with these users in order to establish their personalities and get rid of the friction between businesses and consumers.”
Marko also reveals that Instagram is the fastest-growing social network. He says, “Contrary to common belief, rather than Facebook, it’s Instagram that’s growing faster than all other social media platforms. This means marketers should know how to market with Instagram so the online presence of their businesses will grow quickly too.”
He then states a feature that is unique to Instagram that can help businesses build trust and attract local customers. “Instagram is great for building trust for a business because of geotagging. With this feature, businesses can tag their location in the map for every bit of content they post on the platform. This will make it easier for users to find local businesses and avoid getting lost. This also benefits businesses as it will increase their local customers -- all the while improving the credibility of their brand.”
Marko states that for anyone who wants to read more articles like this blog post, he has more of them on his website MikeMarko.com. On the site, he helps marketers by regularly providing tips, information, and advice on various aspects of digital marketing. This blog post about Instagram marketing is only one of the many blog posts he has created. Marko also states that readers should look forward to more content as he will continue regularly updating his collection of digital marketing blog posts.
Mike Marko is also the CEO of the company IM Consultant Services. They help small- and medium-sized businesses achieve success in marketing with their various offers including website design, social media marketing, and search engine optimization. Marketers who are interested in learning more about digital marketing are free to learn from Marko’s website. He and his team in IM Consultant Services are also open to inquiries from entrepreneurs who want consultants to help them with the marketing aspect of their business. Their contact details may be found on Marko’s website. The same website also provides information on how to schedule a free consultation with Marko in order for potential clients to learn what assistance he can offer their brand or website.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
