Quantzig’s Marketing Mix Modeling Solutions Helped a Client to Modify Their Business Strategy and Drive Profitable Growth | Read the Complete Success Story for More Insights

A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest engagement during the course of which they implemented a marketing mix modeling strategy to address the challenges faced by a leading food products manufacturing company. Our analytics experts worked closely with their team and developed a marketing mix modeling strategy that helped them to identify major gaps and new product potentials.

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Marketing Mix Modeling Engagement for a Food Products Manufacturer (Graphic: Business Wire)

The fourth industrial revolution has given rise to new technologies and has initiated massive transformations across industries. Owing to such factors most consumer and business transaction occurs through multiple touchpoints with various factors affecting customer decisions. This has necessitated the use of analytics and data mining techniques to unravel the decision-making patterns of customers through marketing mix modeling.

The Business Problem: The client is a Fortune 500 food and beverage company. Though they were actively involved in a number of marketing activities, their inability to effectively gauge the contribution of each marketing vehicle proved to be a major predicament that hindered their business performance. The client approached Quantzig to leverage its marketing analytics expertise and implement a marketing mix modeling strategy to address their challenges.

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“Our marketing mix modeling solutions revolve around the use of statistical techniques and analytical tools to quantify the impact of past marketing decisions and predict future sales,” says a marketing analytics expert from Quantzig.

The Solution Offered: The marketing mix modeling expertise and domain knowledge of our experts helped the client to devise a robust strategy to build a complete view of individual customers across attitudinal and behavioral dimensions. The marketing mix modeling strategy also enabled the client to reallocate their marketing budget to better support their marketing initiatives, resulting in a 35% increase in sales.

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Quantzig's marketing mix modeling solutions helped the client to:

• Improve marketing efficiency by 60%
• Drive significant improvements in marketing campaign effectiveness
• Request a free demo to know more about our marketing analytics solutions.

Quantzig's marketing mix modeling solutions offered predictive insights on:

• Balancing short-term marketing and promotion tactics with long-term brand building strategies
• Quantifying the ROI of marketing investments in terms of sales, profits, and share
• Don’t you feel a robust marketing mix modeling strategy is the need of the hour? Request for more information now!

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

View source version on businesswire.com: https://www.businesswire.com/news/home/20190424005570/en/