Traditional rug weavers Julie and Don Ulmer have just launched a new website to sell their rugs online. The family-run business is called In-Weave Rugs and is located in Hawarden, Iowa.
Julie and Don Ulmer, the founders of the rug store, started weaving rugs back in 1990. They used to work in a small building in Hawarden, Iowa. There, they made use of a single loom that Don built. With that, they started their humble beginnings while making traditional "rag rugs".
In order to boost their small business during its early days, they showed their rugs at art and craft shows around America. Despite their limited product line, sizes, and design, they were able to impress customers with the quality and prices of their rugs. Through recommendations by friends and family, word about their business spread until they started receiving numerous requests for a variety of rugs that differ in size, color, and texture.
Eventually, their business grew to the point where they had 10 different looms in order to meet the requests of their clients. They have since expanded their product line and are now able to produce any type of rug for their customers.
Because of this, they've decided to bring their rugs online. By launching a new website to sell rugs online, they have made it possible for more customers to reach them with just a few clicks. Their clients can even learn more about the rugs online before deciding to work with In-Weave. This is why they've created their website for selling rugs online -- to showcase their rugs through a web-based portfolio.
On their website, consumers can immediately find contact details in case they want to buy rugs online. They even indicate their business hours in order to inform their clients when they will be able to attend to inquiries about their rugs.
They also provide a short description of their specialty in order to help their clients get a glimpse of what In-Weave can do for them. In this statement, they talk about selling rugs online that have been designed to fit a client's wants and aesthetic. Often, they sell rugs online that match their client's wallpaper, paint, and flooring.
If their clients want to see more of the rugs online, they can choose to browse their "Products" tab. In-Weave has even categorized their products in order to help their clients narrow down their choices in design. Along with previews of the rugs online, In-Weave also provides short descriptions of the rugs right above their prices. Their clients can even click the item listing to view a larger image of the rug online and read more details about it.
Clicking on an item listing also provides clients the option to add the item to their cart. This makes shopping for rugs online easier through the In-Weave website.
For clients that have something special in mind, they can choose to place a special order for rugs online. With the new website for In-Weave, clients who want to order special rugs online can do so by filling up a custom order form. Once a client submits this form, they can expect an invoice in their email stating the full price of their special order.
Other than rugs, In-Weave also provides its clients with the option to purchase packs of fabric. This is why their target audience includes home quilters and home sewers. With these fabrics, In-Weave clients can also produce products that are similar to the rugs In-Weave has for sale.
In-Weave even sells rug weaving trimmings along with their rugs online. These rug trimmings all consist of different colors and materials that clients can choose from.
In-Weave further advertises their rugs by providing a schedule of their shows. During these shows, clients can come to see the rugs that In-Weave sells. They can also purchase them on the spot.
For In-Weave clients who are planning to buy rugs online, In-Weave also provides the option to receive newsletters from them. These newsletters often come with promo codes that customers can use for their next purchase.
In-Weave has also published videos showing their rug-weaving process. On their website's homepage, a customer can immediately find three videos detailing each part of In-Weave's rug-making process.
If a customer wants to get a glimpse of In-Weave services and products, they can also view a compilation of testimonials created by previous clients of In-Weave. Often, these testimonials express how fitting how the rugs were able to fit nicely into their homes and rooms.
In-Weave's new website also publishes multiple blogs that their clients can read. These blogs usually talk about updates to their catalogue and their show schedules. Other than that, clients can also choose to read about where In-Weave gets supplies.
Lastly, In-Weave has made it easier to buy rugs online by providing a tab answering frequently asked questions on their website. This way, clients who want to buy rugs online can get immediate answers to their inquiries and immediately start adding the In-Weave products they want to buy to their carts.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
