Cupcake Vineyards Returns as the Official Wine of Lollapalooza

Cupcake Vineyards announces its return to Lollapalooza, Chicago’s favorite four-day music festival, as the 2019 official wine sponsor. To celebrate the 4th anniversary of the collaboration, Cupcake will offer festival-goers four different drink formats to enjoy their favorite wines.

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Cupcake Vineyards will be serving its popular Rosé and Sauvignon Blanc in new portable and easy-to-chill cans. (Photo: Business Wire)

“Cupcake Vineyards is constantly striving to serve up new and exciting ways for wine lovers to enjoy their favorite wines,” said Eben Gillette, Vice President of Marketing for Cupcake Vineyards. “This year we launched our refreshing Rosé and crisp Sauvignon Blanc in cans, which are the perfect portable, shareable, and unbreakable solution to enjoying delicious wine throughout the festival.”

In addition to a curated selection of Cupcake Vineyards Butterkissed Chardonnay, Sauvignon Blanc, Rosé, Sparkling Rosé, Prosecco, and Cabernet Sauvignon, attendees will have the chance to experience an exclusive festival offering. The Frozie (or frozen selfie) is a one-of-a-kind frozen wine drink personalized with an edible selfie. Using innovative beverage printing technology, Lollapalooza memories can be printed and savored in whipped foam on top of two delicious flavors: Festival Frosé Frozie and Chi-Town Chiller Frozie, a refreshing Sauvignon Blanc based frozen drink inspired by Chicago.

The Cupcake Vineyards Uncorked Wine Lounge will offer tent-shaded lounge seating complete with tables and phone charging capabilities, making it the perfect place to cool down and relax between sets. After recharging with a glass, can, carafe or ice-cold Frozie, Cupcake Wine lovers can strike a pose with an interactive, oversized wine glass onsite. The lounge will also feature giant wine pong, bean bag toss, and other joy-filled lawn games.

Cupcake Vineyards wines will be available at the Uncorked Wine Lounge and at all GA bars throughout the festival. To learn more about Cupcake Vineyards follow the brand on Instagram and Facebook @CupcakeVineyards or visit CupcakeVineyards.com. Be sure to use #ChooseJoy in your social posts!

About Cupcake Vineyards

Launched in 2008, Cupcake Vineyards is the #1 premium $8+ wine brand in the US. Cupcake’s winemaker, Jessica Tomei, and her team travel the world to ensure the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; Marlborough, New Zealand; and Mendoza, Argentina. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/CupcakeVineyards.

© 2019 Cupcake Vineyards, Livermore, CA

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