RESEARCH TRIANGLE PARK, N.C. - July 23, 2019 - (Newswire.com)
Netsertive, a distributed marketing technology company that enables brands to execute multi-channel, localized marketing at scale, today announced it has added additional location data and attribution capabilities to it’s Distributed Marketing Platform, enabling brand marketers to increase their local presence, better optimize their online marketing programs and allocate budgets more effectively. Named as a new Google My Business Featured Partner, the new capabilities allow Brands to bulk create and verify Google My Business (GMB) locations and provide visibility into what’s driving consumers in-store.
With 82 percent of smartphone shoppers conducting ‘near me’ searches and 76 percent of local mobile searches for something nearby resulting in a same-day in-store visit, it’s critical for Brands with multiple locations to have up-to-date business listings to drive more sales at the local level, while understanding what marketing initiatives are driving that in-store traffic.
Netsertive pursued a Google My Business Featured Partner status to further enable brand marketers to improve their digital marketing performance across its Distributed Marketing Platform through increased local presence and deep local insights. This capability enables marketers to receive store visit reporting to better tie online efforts with in-person purchases and interactions, to understand what drives store visits and optimize their online marketing programs and allocate budgets more effectively. Further, Brands with hundreds of locations nationwide can work with Netsertive to quickly create and verify listings, alleviating the pain of manually verifying hundreds of locations via postcards and phone calls.
“We are excited to deepen our offering and provide another level of deep local insight and awareness for brand marketers looking to improve business performance across local locations,” said Brendan Morrissey, CEO and co-founder of Netsertive. “Our Distributed Marketing Platform helps brands take back control of distributed local marketing and gain visibility into actionable insights across their network of locations. We’re excited to further extend important location data and attribution capabilities for them. ”
The featured partnership is one of a handful of new partnership capabilities Netsertive has added in July to further help Brands drive more sales at the local level, including Advanced Data Matching through LiveRamp. For more information on Google My Business and Store Visits through Netsertive, visit https://blog.netsertive.com/.
About Netsertive
Netsertive is a Distributed Marketing Platform that enables brands to drive more sales at the local level. We deliver local business intelligence for revenue owners to better manage location specific campaign execution and improve digital campaign performance. Our AI-enabled platform executes and optimizes localized marketing campaigns across search, social, video and display advertising. Today, over 1,500 Brands, Agencies and Media Companies use Netsertive's award-winning technology, services and support to change the way they drive sales at the local level.
Netsertive has been honored for seven consecutive years on the Inc. 5000 list as a Fastest Growing Company and has entered the Inc. Hall of Fame, a prestigious achievement that less than 2% of companies on the list ever earn. Funded in 2009, Netsertive is headquartered in Morrisville, North Carolina. For more information, visit www.netsertive.com.
Contact Information:
Erin Martin
Netsertive
206-436-2719
emartin@netsertive.com
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Original Source: Netsertive Adds Further Location Data and Attribution Capabilities for Brands on Its Distributed Marketing Platform
