SANTA MONICA, Calif. - July 24, 2019 - (Newswire.com)
REELY Corp. announced a partnership today with the Utica Comets of the AHL and Utica City FC of the MASL to produce real-time clips, highlights and condensed games for over 100 live events in the 2019-2020 season. This partnership empowers Utica to create and distribute short-form content to boost social engagement and provide fans with dynamic content faster than ever before. This news is the latest in REELY’s string of significant announcements, including partnerships with PrestoSports, the Missouri Valley Conference, Rice University and the Canada West Conference.
The REELY platform makes creating and sharing video easy with proprietary computer vision-based highlight detection. The content is automatically created in an instant and can be shared across social channels and team websites with a single click.
“We’re extremely excited to partner with REELY and enhance the overall fan experience at the Adirondack Bank Center,” said Robert Esche, president of the Comets and Utica City FC. “REELY provides fans with an increased level of connection between our Comets and Utica City professional athletes, and we’re excited to add this technology to both teams next season.”
REELY’s proprietary HYPE score gives Utica access to ranked highlights that are easily sortable. This drastically increases the efficiency with which editors can find, select and distribute content – saving time and money while increasing brand-building opportunities and monetization.
In the past eight months, REELY has added over 70 collegiate, semi-pro and professional teams and leagues to its rapidly expanding customer list. The AI platform works across a broad range of field and court sports including basketball, football, soccer, baseball, softball, volleyball, lacrosse and hockey.
“The demand for short-form video content delivered in real time is greater than ever but creating this content is a huge stress on the resources of most organizations,” said Ian Stephens, CMO and co-founder of REELY. "Our technology empowers one person to generate highlights from multiple events in real time while cutting in half the amount of time it takes to produce custom highlight reels."
Using the REELY platform is incredibly easy – all it takes is three simple steps. Users enter a link to their content, REELY processes the video and the output is immediately delivered to the customer for distribution. The platform can be utilized through a web-based interface or an API depending upon the use-case. "A five-minute demo is all it takes to revolutionize your workflow," continued Stephens. "We are still amazed by people's reactions when they see our platform creating real-time highlights from their content.”
ABOUT THE AHL:
In operation since 1936, the AHL serves as the top development league for all 31 National Hockey League teams. Nearly 90 percent of today’s NHL players are American Hockey League graduates, and more than 100 honored members of the Hockey Hall of Fame spent time in the AHL in their careers.
ABOUT THE MASL:
The Major Arena Soccer League represents the highest level of professional arena soccer in the world. The MASL features teams across North America, with teams playing coast to coast in the United States, Canada and Mexico.
ABOUT REELY
REELY’s mission is to empower content owners to build stronger brands by enhancing fan engagement with clips, highlights and condensed games. Core to the REELY ecosystem is a proprietary artificial intelligence-based platform that leverages computer vision and machine learning to automatically clip, tag, rank and distribute short-form content in real time. The platform supports both traditional sports and eSports for a growing list of global clients.
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Original Source: REELY to Power AI-Generated Highlights for Utica Comets and Utica City FC for the 2019-2020 Season
