United Kingdom Easter Market 2020: Consumer Dynamics and Spending Habits Amid the COVID-19 Pandemic - ResearchAndMarkets.com

The "UK Easter 2020" report has been added to ResearchAndMarkets.com's offering.

This report offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Easter. The report analyses the market, the major players, the main trends, and consumer attitudes.

This year, Easter was significantly impacted by the coronavirus, driving down overall shopper penetration and spend across categories. Retail shopper penetration declined 8.8ppts to 66.5%, with leisure spend severely impacted with penetration falling from 18.6% in 2019 to zero in 2020, with non-essential retailers and leisure locations including restaurants and cinemas, closed due to government measures.

Key Highlights

• Despite being the most resilient Easter category, with fewer people hosting Easter celebrations, consumers chose not to splurge on their food & drink shopping and penetration within typically more expensive sub-categories such as fish and delicatessen products declined.
• More UK consumers felt worse off financially compared to 2019 with 34.4% stating that they felt worse off in 2020 compared to 2019 - this is a stark rise in comparison to 22% of consumers that felt worse off this time last year, which was reflected in this year's Easter spend.
• The percentage of Easter shoppers purchasing gifts fell from 83.4% in 2019 to 80.5% this year, with penetrations falling across all sub-categories due to the impact of COVID-19.

Reasons to Buy

• Use this in-depth analysis of the leading retailers over the Easter occasion in order to understand how to appeal shoppers and maximise market share.
• Understand how COVID-19 affected Easter spend and which categories were most affected by the pandemic.
• Use in-depth consumer insights to learn which areas are most important to ensure that product offerings in the lead up to Easter cater to the needs and wants of customers.

Key Takeaways

• COVID-19 has category-wide impact on Easter spend
• Social distancing prompts reduced gift giving to those outside of shoppers' households
• Seasonal food & drink spend dampened in spite of category resilience
• Trend insight - stores
• Trend insight - online

Consumer Attitudes

• Key findings
• Buying dynamics
• Financial wellbeing
• Easter spending
• Financing spending
• Easter activities
• Takeaway choices
• Dining in choices
• Easter statements
• Retailer selection
• Retailer ratings

Seasonal Food & Drink

• Key findings
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Retailer used
• Average spend
• Buying dynamics

Gifts

• Key findings
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Retailer used
• Recipient
• Average spend
• Buying dynamics

Seasonal Items

• Key findings
• Retailer selection
• Channel usage
• Store type
• Device usage
• Fulfilment
• Average spend
• Retailer used
• Buying dynamics

Companies Mentioned

• Tesco
• Aldi
• Lidl
• Sainsbury's
• Morrisons
• ASDA
• Marks & Spencer
• Waitrose & Partners
• John Lewis & Partners
• Paperchase
• Hotel Chocolat
• Wilko
• Hobbycraft
• Amazon
• Co-op
• Argos
• Iceland
• Thorntons
• Interflora
• Bloom & Wild
• Home Bargains
• B&M
• Gardensupplydirect.co.uk
• Boots
• Topshop
• Card Factory
• Poundland
• Hallmark
• Funkypigeon.com
• Flying Tiger Copenhagen
• Etsy
• Homebase
• Dunelm
• The Range
• Travis Perkins
• Wickes
• JD Williams
• Littlewoods
• B&Q
• Next
• JOY
• Anthropologie
• Urban Outfitters
• Clas Ohlson
• Clarks
• Adidas
• TK Maxx
• ASOS
• River Island
• Ocado
• Very.co.uk

For more information about this report visit https://www.researchandmarkets.com/r/r5qjjf

View source version on businesswire.com: https://www.businesswire.com/news/home/20200605005313/en/