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Global Campaign To End Illegal Deforestation In Brazil Launched By Animal Equality

By: Get News
Footage from the front lines of Brazil’s raging fires highlights how Brazil’s under-regulated meat industry is driving deforestation in some of the country’s most biodiverse ecosystems.

Los Angeles – Sept. 7th, 2021 – International animal protection organization Animal Equality has launched a global campaign today urging the Brazilian government to take action to stop illegal deforestation connected to animal agriculture.

Animal Equality’s investigative team in Brazil traveled to the west-central state of Mato Grosso, to document the illegal fires burning in the Pantanal wetlands and Cerrado savannas. Interviews with those on the front lines trying to stop the blazes revealed that ranchers are illegally setting fires to clear land to raise cows for meat, and to plant soy – the majority of which is exported to be used as feed for farmed animals around the world.

Campaign website and petition:



“Brazil’s meat industry is causing indefensible harm to both animals and our planet. Fires are raging through the country’s precious ecosystems, devastating the environment, and it is the fault of factory farming. Governments around the world must act now to stop these blazes from burning any further.” – Sharon Núñez, President of Animal Equality

Over half of the Cerrado region in Brazil has now been deforested, and recently the tropical wetlands of Pantanal have become more severely affected by illegal fires too – 29% of the area was burned in 2020. According to research by MapBiomas, 99.8% of deforestation in Brazil last year showed signs of illegal activity.

Animal agriculture is by far the biggest cause of deforestation in Brazil, and the country is the world’s largest exporter of meat from cows, exporting beef to 154 countries worldwide. In the US, there is no legal requirement that these products be labeled with their country of origin.

In the United States, the organization is calling on US Special Presidential Envoy for Climate, John Kerry, to pledge not to provide financial aid to Brazil until the Brazilian government takes concrete steps to stop the environmentally devastating effects of illegal beef production within its borders.

Not only is the lack of regulation in Brazil’s beef production industry driving environmental destruction, it also causes suffering to the cows who are killed for meat in the country. In 2019 Animal Equality investigated the northern region of Brazil next to the Amazon rainforests and found cows from deforested areas being clubbed to death with sledgehammers in illegally operating slaughterhouses. Since there is no comprehensive tracking system in place for farmed animals, cows raised in illegally deforested areas can be sent directly to these unlicensed slaughterhouses, where they are often killed in extremely cruel ways.

Animal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals. Animal Equality has offices in the United States, Brazil, Germany, India, Italy, Mexico, Spain, and the United Kingdom.

Media Contact
Company Name: Animal Equality
Contact Person: Sharon
Email: Send Email
Country: United States

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