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NICE SmartCenter's Interaction Analytics Solution Wins SearchCRM.com 2007 Product of the Year in Speech Analytics Category

NICE Systems Ltd. (NASDAQ:NICE), a leading global provider of advanced solutions that enable organizations to extract Insight from Interactions to drive performance, today announced that TechTargets SearchCRM.com selected the NICE SmartCenters Interaction Analytics solution as Speech Analytics Product of the Year in its 2007 Products of the Year awards. The NICE solution was selected from among fifty products in eight categories, by the SearchCRM.com editorial staff, in conjunction with a team of users, industry experts, analysts, and consultants. The NICE solution was noted as the clear winner for its innovation and value to customers, as well for going beyond speech analytics and being the most complete product. NICE was selected as the product of the year award winner in the speech analytics category for the second year in a row.

Donna Fluss, President of DMG Consulting, commented, Speech analytics is unique in its ability to provide timely insights into customer needs and wants. NICE has delivered an analytics offering that end users find compelling and valuable.

NICEs Interaction Analytics solution delivers business solutions for improving contact center operations and driving strategic enterprise initiatives such as improving customer loyalty and retention, and increasing sales and marketing effectiveness. The NICE solution enables organizations to leverage customer interactions to support data-driven business decisions through mass-analysis of customer interaction content, call categorization (e.g. by product line or analysis type such as satisfaction), trending (i.e. whether there was an increase or decrease in call type or in satisfaction levels), and a root-cause analysis of customer interactions that compiles and cross-references inputs from speech analysis results, telephony and other customer data sources.

It is an honor for NICE that our solution has been named Product of the Year in the Speech Analytics category, said Barak Eilam, VP and General Manager, Interaction Analytics at NICE. Having been selected as the industrys best reflects the great business value of NICEs interaction analytics in delivering proven business solutions. NICEs solution platform offers a multi-dimensional approach to analytics, which is complemented by the extensive domain expertise of our team, delivering solutions that are tightly aligned with business objectives and processes.

NICE SmartCenter

NICE SmartCenter provides organizations with capabilities to improve performance at the agent, operational and enterprise levels. The solution drives contact center and enterprise performance by leveraging the synergies of the combined capabilities of NICEs offering for interactions capture, quality management, interaction analytics, workforce management, performance management, coaching, and customer feedback; each the leading solution in its category, unified within a Service-Oriented Architecture (SOA) framework, providing powerful functionality with maximum flexibility.

About SearchCRM.com

SearchCRM.com is the Web's most relevant and extensive guide dedicated to Customer Relationship Management (CRM) decision makers. CRM is a business process that requires a special combination of customer-centric strategy and technical know-how and SearchCRM.com provides original daily news, expert tips, discussion forums, Webcasts and customized research that will help organizations develop, design and implement CRM initiatives. More information can be found at www.SearchCRM.com.

About NICE Systems

NICE Systems (NASDAQ:NICE) is the leading provider of Insight from Interactions solutions and value-added services, powered by the convergence of advanced analytics of unstructured multimedia content and transactional data from telephony, web, email, radio, video, and other data sources. NICEs solutions address the needs of the enterprise and security markets, enabling organizations to operate in an insightful and proactive manner, and take immediate action to improve business and operational performance and ensure safety and security. NICE has over 24,000 customers in 100 countries, including over 85 of the Fortune 100 companies. More information is available at http://www.nice.com.

Trademark Note: 360° View, Alpha, ACTIMIZE, Actimize logo, Customer Feedback, Dispatcher Assessment, Encorder, eNiceLink, Executive Connect, Executive Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video Security, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from Interactions, Investigator, Last Message Replay, Mirra, My Universe, NICE, NICE logo, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE SmartCenter, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact, NiceVision, NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter, NiceVision Digital, NiceVision Harmony, NiceVision Mobile, NiceVision Net, NiceVision NVSAT, NiceVision Pro, Performix, Playback Organizer, Renaissance, Scenario Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet are trademarks and/or registered trademarks of NICE Systems Ltd. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.

Contacts:

NICE Systems
Galit Belkind, +1-877-245-7448 (Corporate Media)
galit.belkind@nice.com
Daphna Golden, +1-877-245-7449 (Investors)
ir@nice.com

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