stockplanadoption8k1.htm - Generated by SEC Publisher for SEC Filing
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549
_________________________
 
FORM 8-K
CURRENT REPORT
 
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report: May 18, 2010
(Date of earliest event reported)
 
PRINCIPAL FINANCIAL GROUP, INC. 
(Exact name of registrant as specified in its charter)

                                                 Delaware                        1-16725                  42-1520346 
                                                 (State or other jurisdiction                  (Commission file number)              (I.R.S. Employer 
                                                of incorporation)          Identification Number) 

711 High Street, Des Moines, Iowa 50392
(Address of principal executive offices)
 
(515) 247-5111
(Registrant’s telephone number, including area code)
 
          Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of 
          the registrant under any of the following provisions: 
 
          [   ]    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) 
          [    ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) 
          [    ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 
      240.14d-2(b)) 
          [   ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 
      240.13e-4(c)) 
_______________________



Item 5.02   
 
(e)  On May 18, 2010, the shareholders of Principal Financial Group, Inc. (the “Company”) approved the 
adoption of the Principal Financial Group, Inc. 2010 Stock Incentive Plan. The Company’s board of directors had 
previously adopted the plan subject to shareholder approval. A summary of the plan as well as its complete text is 
included in the Company’s proxy statement filed with the Securities and Exchange Commission on April 6, 2010. 
 
Item 5.07    Submission of Matters to a Vote of Security Holders 
 
  At our annual meeting of shareholders on May 18, 2010, the shareholders elected four Class III directors 
each for a term expiring at our 2013 annual meeting. Abstentions and broker non-votes were treated as being 
present at the meeting for the purpose of determining a quorum but were not counted as votes. The voting results 
were as follows: 

    SHARES   
  SHARES  VOTED  SHARES 
  VOTED FOR  AGAINST  ABSTAINING 
Michael T. Dan  176,729,519  9,246,537  1,274,088 
C. Daniel Gelatt  176,781,276  9,190,706  1,278,162 
Sandra L. Helton  184,183,307  1,812,021  1,254,816 
Larry D. Zimpleman  178,531,442  7,469,783  1,248,919 
 
            The directors whose terms of office continued and the years their terms expire are as follows: 

Class I Directors Continuing in Office Whose Term Expires in 2011 
Betsy J. Bernard     
Jocelyn Carter-Miller     
Gary E. Costley     
Class II Directors Continuing in Office Whose Term Expires in 2012 
Richard L. Keyser     
Arjun K. Mathrani     
Elizabeth E. Tallett     
    In addition, the shareholders approved and adopted the Principal Financial Group, Inc. 2010 Stock 
Incentive Plan, more fully described above in Item 5.02(e). The voting results were as follows: 
                          FOR                                       AGAINST                            ABSTAIN         
                    178,040,995                           7,091,341                              2,117,808 
    In the last agenda item, the shareholders ratified the appointment of Ernst & Young LLP as our 
independent auditors for 2010. The voting results were as follows: 
                          FOR                                       AGAINST                                     ABSTAIN         
                     201,620,679                                   2,129,733                                       1,270,397 
 
Item 9.01     Financial Statements and Exhibits   
(c)       Exhibits     
99.1       Form of Performance Based Restricted Stock Unit Award Agreement 
99.2       Form of Nonqualified Stock Option Award Agreement   



SIGNATURE
 
  Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this 
report to be signed on its behalf by the undersigned thereunto duly authorized. 
 
 
                                                                                          PRINCIPAL FINANCIAL GROUP, INC. 
 
 
                                                                                          By:      /s/ Joyce N. Hoffman                                 
                                                                                          Name:  Joyce N. Hoffman 
                                                                                          Title:    Senior Vice President and 
                                                                                                                                     Corporate Secretary 
 
Date:   May 21, 2010   



                              Exhibit 99.1 
 
                                                                       2010 Stock Incentive Plan
                                              Performance Based Restricted Stock Unit Award Agreement
 
 
PERFORMANCE BASED RESTRICTED STOCK UNIT AGREEMENT (“Agreement”), evidencing the 
restricted stock unit award described below under the Principal Financial Group, Inc. 2010 Stock Incentive Plan (the 
“Plan”) by Principal Financial Group, Inc., a Delaware corporation (the “Company”), to you, (the “Employee”). 
Capitalized terms not defined in this Agreement shall have the meanings given to such terms in the Plan. 
 
Type of Grant: Performance Based Restricted Stock Unit   
 
Performance Period: ______________________________ (the “Performance Period”) 
 
1. Confirmation of GrantThe Company hereby evidences and confirms its grant to the Employee, effective on 
the date reflected on your online award acceptance screen (the “Grant Date”) and subject to and upon the terms and 
conditions set forth in this Agreement, of a restricted stock unit award (the “Award”) in respect of the number of 
performance based restricted stock units listed on your online award acceptance screen (the “Restricted Stock 
Units”). Each Restricted Stock Unit represents a contractual right to receive one share of the Company’s common 
stock (the “Common Stock”), subject to the terms and conditions of this Agreement. Employee’s right to receive 
Common Stock in respect of Restricted Stock Units is generally contingent upon (i) the achievement of the 
performance objective outlined in Section 2 below (the “Performance Objective”) and (ii) the Employee’s continued 
employment through the end of the Performance Period. This Agreement is subordinate to, and the terms and 
conditions of this Award, are subject to, the terms and conditions of the Plan. 
 
2. Performance Objective.   
 
         (a) No Performance Based Restricted Stock Units shall become vested and payable hereunder unless and until 
         the Committee shall have certified that the Threshold ROE Objective or the Operating Income Objective (as 
         defined below) has been satisfied. If the Threshold ROE Objective or Operating Income Objective is satisfied, 
         and subject to the Committee’s authority to exercise negative discretion to reduce the number of Performance 
         Based Restricted Stock Units as described in Section 2(b) below, the maximum award that may be payable 
         hereunder shall be equal to one and one-half the number of Performance Based Restricted Stock Units specified 
         above.     
 
         (b) Notwithstanding the provisions of Section 2(a), if the Committee determines not to exercise its discretion to 
         reduce the maximum award payable hereunder:   
 
                           (i)  the number of Performance Based Restricted Stock Units that will be earned and payable 
                           hereunder shall be zero if the Threshold ROE Objective or Operating Income Objective, as defined 
                           below, is not satisfied; and   
 
                           (ii) except as provided in Sections 3 and 4, if the Threshold ROE Objective or Operating Income 
                           Objective is satisfied, the number of Performance Based Restricted Stock Units earned and payable 
                           shall be determined by adding the results of (a) multiplying (i) 50% of the number of Performance 
                                    Based Restricted Stock Units by (ii) the ROE Multiplier (as defined below) and (b) multiplying (i) 50% 
                           of the number of Performance Based Restricted Stock Units by (ii) the Book Value Per Share Multiplier 
                           (as defined below).   
 
         (c) The “ROE Objective” is Average return on equity (“ROE”) for the Performance Period established by the 
         Committee as the Threshold ROE Objective for this Award, which is listed on Annex I hereto. “Average ROE” 
         shall mean a simple average of the ROE for each of the calendar years ended during the Performance Period 
         based on the audited financial statements for each such calendar year as prepared in accordance with U.S. 
         generally accepted accounting principles (“GAAP”). “ROE” with respect to any calendar year shall mean (i) 



        income from continuing operations before income taxes per the audited Consolidated Statements of Operations 
        less (A) net realized/unrealized capital gains (losses) and (B) preferred stock dividends declared during such 
        calendar year divided by (ii) the average equity excluding other comprehensive income available to common 
        stockholders. 
 
        (d) The “Operating Income Objective” is the cumulative Operating Income for the Performance Period 
        established by the Committee as the Threshold Operating Income Objective for this Award, which is listed on 
        Annex I hereto. “Operating Income” with respect to any calendar year shall mean annual income from the 
        Company’s continuing operations, minus net realized and unrealized gains and losses. 
 
        (e) The “ROE Multiplier” is 
                   (i) 50%, if Average ROE for the Performance Period is equal to the “Minimum ROE Objective” for this 
                   Award, which is listed on Annex I hereto; 
 
                   (ii) 100%, if Average ROE for the Performance Period is equal to such level for the Performance Period 
                   specified by the Committee as the “Target ROE Objective” for this Award, which is listed on Annex I 
                   hereto; and 
 
                   (iii) 150%, if Average ROE for the Performance Period is equal to or in excess of the level of Average 
                   ROE for such Performance Period specified by the Committee as the “Maximum ROE Objective” for 
                   this Award, which is listed on Annex I hereto. 
 
             If Average ROE for the Performance Period is above the Minimum ROE Objective but below the Target 
             ROE Objective, or above the Target ROE Objective but below the Maximum ROE Objective, the ROE 
             Multiplier shall be determined by mathematical interpolation between the relevant stated ROE Objectives. 
 
        (f) Average Book Value Per Share shall mean a simple average of the Book Value Per Share for each of the 
        calendar years ended during the Performance Period. “Book Value Per Share” with respect to any calendar year 
        is defined as total ending common equity excluding other comprehensive income divided by number of 
        common shares outstanding end of year. The “Book Value Per Share Multiplier” is 
                   (i) 50%, if Average Book Value Per Share for the Performance Period is equal to the “Minimum Book 
                   Value Per Share Objective” for this Award, which is listed on Annex I hereto; 
 
                   (ii) 100%, if Average Book Value Per Share for the Performance Period is equal to such level for the 
                   Performance Period specified by the Committee as the “Target Book Value Per Share Objective” for 
                   this Award, which is listed on Annex I hereto; and 
 
                   (iii) 150%, if Average Book Value Per Share for the Performance Period is equal to or in excess of the 
                   level of Average Book Value Per Share for such Performance Period specified by the Committee as the 
                   “Maximum Book Value Per Share Objective” for this Award, which is listed on Annex I hereto. 
 
             If Average Book Value Per Share for the Performance Period is above the Minimum Book Value Per Share 
             Objective but below the Target Book Value Per Share Objective, or above the Target Book Value Per 
             Share Objective but below the Maximum Book Value Per Share Objective, the Book Value Per Share 
             Multiplier shall be determined by mathematical interpolation between the relevant stated Book Value Per 
             Share Objectives. 
 
        (g) Payment in respect of Earned Performance Based Restricted Stock Units shall be made not later than the 
        first March 15 following the calendar year in which the Performance Period ends. Except to the extent 
        expressly provided under the applicable provisions of the Code and regulations thereunder, payment under this 
        agreement shall not be made unless the Human Resources Committee of the Company’s Board of Directors 
        certifies the performance results for 2010. Unless otherwise determined by the Committee, all payments in 
        respect of Earned Performance Based Restricted Stock Units shall be made in an equivalent number of shares of 
        Common Stock, rounded down to the nearest whole number of shares. 
 
3.  Termination of Employment. 



           (a) Death, Disability or Approved Retirement. Except as provided in Section 4(e) or to the extent that the 
           Committee may provide for more favorable treatment at or after grant, in the event that the Employee’s 
           employment with the Company or a Subsidiary terminates due to the Employee’s (i) death, (ii) Disability or 
           (iii) Approved Retirement prior to the last day of the first year in the Performance Period, the Employee shall 
           be deemed to have earned, as of the end of the Performance Period, a number of Restricted Stock Units equal 
           to the product of (i) the number of Earned Restricted Stock Units to which the Employee would have become 
           entitled pursuant to Section 2 had the Employee remained employed through the end of the Performance 
           Period, multiplied by (ii) a fraction not greater than one (the “Pro-Ration Fraction”), the numerator of which is 
           (A) the number of days during the Performance Period during which the Employee was employed and (B) the 
           denominator of which is 365. In the event that an Employee’s employment with the Company or a Subsidiary 
           terminates due to the Employee’s (i) death, (ii) Disability or (iii) Approved Retirement on or after the last day 
           of the first year in the Performance Period, the Employee shall be deemed to have earned, as of the end of the 
           Performance Period, the same number of Earned Restricted Stock Units to which the Employee would have 
           become entitled pursuant to Section 2 had the Employee remained employed through the end of the 
           Performance Period. Any portion of the Restricted Stock Units that cannot become vested and payable in 
           accordance with the second preceding sentence shall terminate and automatically be cancelled as of the date of 
           the Employee’s termination of employment. Any portion of the Employee’s Restricted Stock Units that could 
           have vested pursuant to the third and second preceding sentences, but do not vest as of the end of the 
           Performance Period, shall terminate and be canceled upon the expiration of such Performance Period. 
 
           (b) Other Termination of Employment. Unless otherwise determined by the Committee at or after grant, in the 
           event that the Employee’s employment with the Company or a Subsidiary terminates prior to the end of the 
           Performance Period for any reason other than those listed in Section 3(a), all of the Employee’s Restricted 
           Stock Units shall terminate and automatically be canceled upon such termination of employment. 
 
           (c) No Guarantee of Employment. Nothing in this Agreement shall interfere with or limit in any way the right 
           of the Company or a Subsidiary to terminate the Employee’s employment at any time, or confer upon the 
           Employee any right to continue in the employ of the Company or Subsidiary. 
 
4. Change of ControlNotwithstanding the provisions of Section 2 and 3 hereof, in the event of a Change of 
Control, the Restricted Stock Units subject to this Agreement shall be converted into a number of shares of Common 
Stock or, if the Change of Control is a Reorganization Transaction, shares of the common stock of the Surviving 
Corporation, as provided in (and subject to the terms and conditions of) this Section 4. If the Employee has been 
continuously employed from the Grant Date until the date of the Change of Control, the Employee’s rights in respect 
of the Restricted Stock Units shall be determined as provided in Section 4(a) or 4(b), depending on the period of 
time that has passed since the commencement of the Performance Period. If the Employee’s employment shall have 
terminated prior to the date of the Change of Control, but at least some of the Employee’s Restricted Stock Units 
remain outstanding pursuant to Section 3(a) (or by reason of the Committee’s exercise of its discretionary authority 
pursuant to Section 3(b)), the Employee’s rights in respect of the Employee’s outstanding Restricted Stock Units 
shall be determined as provided in Section 4(e). 
 
           (a) If the Change of Control occurs within one year of the commencement of the Performance Period, the 
           Employee will be granted a contractual right to receive a number of shares of Common Stock equal to the 
           number of the Employee’s Restricted Stock Units. 
 
           (b) If the Change of Control occurs on or after the first anniversary of the commencement of the Performance 
           Period, the Employee will be granted a contractual right to receive a number of shares of Common Stock equal 
           to the number of restricted stock units that would have become Earned Restricted Stock Units, assuming that 
 
                           (i) the Performance Period ended on the date on which the Change of Control occurs (the “Change of 
                           Control Date”) and 
 
                           (ii) the determination of whether, and to what extent, the Performance Objective is achieved, is based on 
                           actual performance against the stated performance criteria through the Change of Control Date, 



                           projected out for the remainder of the originally stated Performance Period, but without adjustment due 
                           to the fact that the Change of Control Date occurs prior to the end of the stated Performance Period. 
 
                  (c) Any shares of Common Stock subject to the contractual rights granted pursuant to Section 4(a) or 4(b) shall 
                  vest in full (without regard to any performance condition related to the period following the Change of Control 
                  Date) on the last day of the Performance Period so long as the Employee is continuously employed through 
                  such date. These rights shall also vest in full upon any earlier termination of Employee’s employment due to 
                  (1) Approved Retirement, (2) death, (3) Disability, (4) a termination by the Company without Cause or (5) the 
                  constructive termination of the Employee’s employment. 
 
                 For this purpose, a constructive termination shall mean a termination of employment by the (x) within 120 
                 days following (1) a material reduction in the Employee’s base salary or incentive compensation opportunity, 
                 (2) a material reduction in the Employee’s responsibilities, or (3) relocation of the Employee’s principal place 
                 of employment to a location 50 miles away or more from Employee’s prior place of employment or (y) 
                 following the occurrence of any other event or circumstance that entitles Employee to terminate his or her 
                 employment with the Company and receive severance benefits under any agreement between Employee and 
                 the Company. Any shares of Common Stock issuable in respect of the rights granted under this Section 4 shall 
                 be issued the day following the last day of the Performance Period An Employee who is granted the right to 
                 receive shares under this Section 4(c) shall also have the right to receive dividend equivalents in respect of 
                 such shares, at the same time and in the same amounts as though the shares that would be delivered had been 
                 outstanding shares. Any dividend equivalents payable shall be deemed re-invested in additional shares of the 
                 underlying stock based on the fair market value thereof on the payment date of the corresponding dividend or 
                 distribution, and such additional shares shall vest and be distributed at the same time and subject to the same 
                 conditions as apply to the underlying shares. 
 
                 (d) If, prior to the occurrence of a Change of Control, Employee has timely elected pursuant to Section 10 
                 hereof to defer receipt of the Common Stock that would have been deliverable in respect of any Earned 
                 Restricted Stock Units, then in lieu of issuing shares of Common Stock at the time specified in Section 4(c) the 
                 shares of Common Stock shall be issued at the time or times specified in, and subject to the terms of, the 
                 Employee’s deferral election. An Employee who is granted the right to receive shares under this Section 4(d) 
                 shall also have the right to receive dividend equivalents in respect of such shares, at the same time and in the 
                 same amounts as though the shares that would be delivered had been outstanding shares. Any dividend 
                 equivalents payable shall be deemed re-invested in additional shares of the underlying stock based on the fair 
                 market value thereof on the payment date of the corresponding dividend or distribution, and such additional 
                 shares shall vest and be distributed at the same time and subject to the same conditions as apply to the 
                 underlying shares. 
 
                 (e) If Employee’s employment terminated prior to the Change of Control Date, but some or all of the 
                 Employee’s Restricted Stock Units are still outstanding on such Date pursuant to either Section 3(a) or 3(b) 
                 hereof, then, unless otherwise specified by the Committee at the time of any exercise of its discretionary 
                 authority under Section 3, the Employee shall receive, immediately following (and not later than 15 days after) 
                 the Change of Control Date, a number of shares of Common Stock equal to 
 
                   (i) if the Change of Control Date occurs prior to the first anniversary of the commencement of the 
                   Performance Period, the product of (A) the number of Restricted Stock Units initially awarded to the 
                   Employee hereunder times (B) the Pro-Ration Fraction; or 
 
                   (ii) if the Change of Control Date occurs on or after the first anniversary of the commencement of the 
                   Performance Period (A) the number of shares of Common Stock that would have been issued to the 
                   Employee based on the number of Restricted Stock Units initially awarded to the Employee had Section 
                   4(b) been applicable to the Employee times (B) the Pro-Ration Fraction. 
 
                 Except as may otherwise have been provided by the Committee at the time of its exercise of its discretionary 
                 authority under Section 3, any shares of Common Share (or the Surviving Corporation’s common stock) 
                 issuable pursuant to this Section 4(e) shall be fully vested and freely transferable as of the date of the Change 
                 of Control. 



           (f) Notwithstanding the preceding subsections of this Section 4, if a Change of Control is also a Reorganization 
           Transaction, in lieu of contractual rights to receive shares of Common Stock (including any such shares 
           deliverable in respect of any contractual right described in Section 4(d)), the Employee shall receive the 
           contractual right to receive the number of shares of the Surviving Corporation’s common stock into which the 
           number of shares of Common Stock that would otherwise have been subject to the contractual rights granted 
           under this Section 4 would convert, based on the exchange ratio in the Reorganization Transaction applicable 
           to outstanding shares of Common Stock or, in any case where the Committee can not reasonably discern such 
           an exchange ratio (such as where the Company’s shareholders receive cash instead of Surviving Corporation 
           common stock), the relative Fair Market Values of a share of Common Stock and such Surviving Corporation 
           common stock on the Change of Control Date. 
 
           (g) Notwithstanding anything else contained in this Section 4 to the contrary, the Committee may elect, at its 
           sole discretion by resolution adopted prior to the Change of Control Date, to satisfy the Employee’s rights in 
           respect of the Restricted Stock Units, in whole or in part, by making a cash payment to the Employee within 5 
           business days of the Change of Control Date in respect of all such Restricted Stock Units or such portion of 
           such Restricted Stock Units as the Committee shall determine. Any cash payment for any Restricted Stock 
           Unit shall be equal to the Fair Market Value of the applicable Common Stock on the Change of Control Date. 
 
           (h) Upon conversion into either shares of Common Stock or a right to receive shares of Common Stock (or, in 
           either case, Surviving Corporation common stock) pursuant to this Section 4, a cash settlement of the 
           Employee’s rights pursuant to Section 4(e) or a combination of the issuance of stock and the payment of cash 
           in accordance with the applicable provisions of this Section, all of the Employee’s Restricted Stock Units 
           subject to the Award shall be cancelled and terminated. 
 
5. Non-Solicitation. For a period of twelve months after the termination of Employee’s employment, Employee 
shall not, directly or indirectly: 
 
           (a) encourage any employee or agent of the Company or a Subsidiary to terminate his or her relationship with 
           the Company; 
 
           (b) employ, engage as a consultant or adviser, or solicit the employment or engagement as a consultant or 
           adviser, of any employee or agent of the Company or a Subsidiary (other than by the Company or a 
           Subsidiary), or cause or encourage any Person to do any of the foregoing; 
 
           (c) establish (or take preliminary steps to establish) a business with, or encourage others to establish (or take 
           preliminary steps to establish) a business with, any employee or agent of the Company or a Subsidiary; or 
 
           (d) interfere with the relationship of the Company or a Subsidiary with, or endeavor to entice away from the 
           Company, any Person who or which at any time during the period commencing one year prior to the 
           termination of the Employee’s employment was or is a material customer or material supplier of, or 
           maintained a material business relationship with, the Company. 
 
6. Nontransferability of Awards. The Restricted Stock Units granted hereunder may not be sold, transferred, 
pledged, assigned, encumbered or otherwise alienated or hypothecated, other than by will or by the laws of descent 
and distribution. Following the Employee’s death, any shares distributable (or cash payable) in respect of Restricted 
Stock Units pursuant to Section 3 or 4 will be delivered or paid, at the time specified in Section 2(g) or, if 
applicable, Section 4(e), to the Employee’s designated beneficiary or to the Employee’s estate in accordance with, 
and subject to, the terms and conditions hereof and of the Plan. 
 
7. Beneficiary Designation. The Employee may from time to time name any beneficiary or beneficiaries (who 
may be named contingently or successively) to whom shall be delivered or paid under this Agreement following the 
Employee’s death any shares that are distributable (or cash payable) hereunder in respect of Employee’s Restricted 
Stock Units pursuant to Section 3 or Section 4 at the time specified in Section 2(g) or, if applicable, Section 4(a) or 
4(e); provided that, if the Employee shall not have designated any beneficiary under this Plan, the Employee’s 
beneficiary shall be deemed to be the person designated by the Employee under the group life insurance plan of the 



Company or a Subsidiary in which such Employee participates (unless such designated beneficiary is not a Family 
Member). Each designation will revoke all prior designations, shall be in a form prescribed by the Committee, and 
will be effective only when filed in writing with the Committee during the Employee’s lifetime. In the absence of 
any such effective designation, shares issuable in connection with the Employee’s death shall be paid by the 
Employee’s surviving spouse, if any, or otherwise to the Employee’s estate. 
 
8. Tax Withholding. Whenever Common Stock is to be issued in settlement of Earned Restricted Stock Units 
under this Agreement or unrestricted stock is to be delivered pursuant to Section 2, the Company shall have the 
power to withhold, or require the Employee to remit, an amount sufficient to satisfy Federal, state and local 
withholding tax requirements relating to such transaction, and the Company may defer payment of cash or the 
issuance of Common Stock until such requirements are satisfied. The Committee may permit the Employee to elect, 
subject to such conditions as the Committee may impose: 
 
           (a) to have shares of Common Stock otherwise issuable upon the exercise under this Award withheld by the 
           Company; or 
 
           (b) to deliver to the Company cash equal to all or part of the Employee’s Federal, state or local tax obligation 
           associated with the transaction. 
 
9. Adjustment of the Number of Restricted Stock Units. In the event of any Common Stock dividend or 
Common Stock split, recapitalization (including, but not limited to, the payment of an extraordinary dividend), 
merger, consolidation, combination, spin-off, distribution of assets to stockholders (other than ordinary cash 
dividends), exchange of shares, or other similar corporate change, the aggregate number of Restricted Stock Units 
subject to this Award shall be appropriately adjusted by the Committee and the Committee’s determination shall be 
conclusive; provided, however, that any fractional shares resulting from any such adjustment shall be disregarded. 
 
10. Deferral of Distribution in Respect of Restricted Stock Units. An Employee may elect, by written notice to 
the Company delivered not later than December 31 of the second year in the Performance Period, to defer delivery 
of the shares of Common Stock (or any other distribution payable hereunder) in respect of Earned Restricted Stock 
Units. Any such election shall specify the date on which such shares of Common Stock shall be delivered in a 
single distribution; provided, however, that regardless of the date selected by the Employee all of the shares will be 
delivered 5 business days after Employee’s termination of employment (or, if Employee is a key employee of the 
Company within the meaning of Section 416(i) of the Code for the year in which his or her employment terminates, 
six (6) months following such termination of employment unless such termination of employment is due to 
Employee’s death or disability (as defined in Section 409A of the Code). The Employee may, in addition to electing 
a date for payment, elect to have delivery of the shares be made within a fixed number of days following a change of 
control of the Company (as defined for purposes of Section 409A of the Code). The Company or the Committee 
may impose any such other or additional conditions on the terms of, or the timing of, any deferral election pursuant 
to this Section 10, to the extent deemed necessary or appropriate to satisfy the applicable provisions of Section 
409A. Notwithstanding anything else contained in this Section 10 to the contrary, any election to defer delivery of 
any amount otherwise payable under this Agreement that would fail to comply with the conditions set forth in such 
Section 409A shall be deemed void and without effect. 
 
11. Compensation Recovery Policy. The restricted stock unit award described in this Agreement is subject to the 
Principal Financial Group, Inc. Executive Compensation Recovery Policy, effective February 23, 2010, as may be 
amended from time to time, which is incorporated by this reference. 
 
12. Requirements of Law. The issuance of shares of Common Stock pursuant to this Agreement shall be subject to 
all applicable laws, rules and regulations, and to such approvals by any governmental agencies or national securities 
exchanges as may be required. No shares of Common Stock shall be issued pursuant to this Agreement if such 
issuance or exercise would result in a violation of applicable law, including the federal securities laws and any 
applicable state or foreign securities laws. 
 
13. Governing Law. This Agreement shall be construed in accordance with and governed by the laws of the State 
of Delaware, regardless of the law that might be applied under principles of conflict of laws. 



14. Interpretation; Construction. Any determination or interpretation by the Committee under or pursuant to this 
Agreement shall be final and conclusive on all persons affected hereby. In the event of a conflict between any term 
of this Agreement and the terms of the Plan, the terms of the Plan shall control. 
 
15. Electronic Delivery. The Company may, in its sole discretion, decide to deliver any documents related to 
current or future participation in the Plan by electronic means. The Employee hereby consents to receive such 
documents by electronic delivery and agrees to participate in the Plan through an on-line or electronic system 
established and maintained by the Company or a third party designated by the Company. 
 
16. Severability. The provisions of this Agreement are severable and if any one or more provisions are determined 
to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions shall nevertheless be binding 
and enforceable. 
 
17. Amendments. The Committee shall have the exclusive right to amend this Agreement, from time to time, 
provided that no such amendment shall impair the rights of the Employee under this Agreement without the 
Employee’s consent. Upon its adoption by the Committee, any alteration or amendment of this Agreement shall 
become binding and conclusive on all persons affected thereby without any need for consent or other action by any 
such person. The Company shall give written notice to the Employee of any such amendment as promptly as 
practicable after the adoption thereof. 
 
IN WITNESS WHEREOF, the Company has caused its duly authorized officer to execute, and the Employee has 
executed, this Agreement, each as of the Grant Date. 
 
By electronically signing this Agreement, I, the Employee, acknowledge that I have read the Plan, and that I fully 
understand all of my rights under the Plan, as well as all of the terms and conditions of this Award. Without limiting 
the generality of the preceding sentence, I understand that, in most instances, my right to receive any Common Stock 
or other benefit pursuant to this Award is conditioned upon my continued employment with the Company and the 
achievement of the Performance Objectives specified herein. The terms and conditions set forth in this Agreement 
and in the Plan are binding upon me, my person representative or the person or persons to whom my rights under 
this Agreement pass by will or by the applicable laws of descent and distribution. I shall not have any rights of a 
shareholder with respect to the Common Stock corresponding to the Restricted Stock Units awarded hereby until 
shares of such Common Stock have been issued to me, if at all, in accordance with the terms and conditions of this 
Agreement. 
 
I acknowledge that the covenants contained in Section 5 are reasonable in the scope of the activities restricted and 
the duration of the restrictions, and that such covenants are reasonably necessary to protect the Company’s 
legitimate interests in its relationships with its employees, customers and suppliers. I further acknowledge such 
covenants are essential elements of this Agreement and that, but for such covenants, the Company would not have 
entered into this Agreement. 

                                                                                                  PRINCIPAL FINANCIAL GROUP, INC. 
 
 
                                                                                                  By:      _______________________________
                                                                                                  Name:  Ralph Eucher – SVP Human Resources 



                                                                                                                                                                                                                Annex I 
Threshold ROE Objective: 
Threshold Operating Income Objective: 
Minimum ROE Objective: 
Target ROE Objective: 
Maximum ROE Objective: 
Minimum Book Value Per Share Objective: 
Target Book Value Per Share Objective: 
Maximum Book Value Per Share Objective: 



                                                                                                                        Exhibit 99.2 
 
                                                                  Stock Incentive Plan Award Agreement
 
 
            STOCK OPTION AGREEMENT (“Agreement”), evidencing the grant of the stock option described 
below under the Principal Financial Group, Inc. 2010 Stock Incentive Plan (the “Plan”) by Principal Financial 
Group, Inc., a Delaware corporation (the “Company”) to you, (the “Employee”). Capitalized terms not defined in 
this Agreement shall have the meanings given to such terms in the Plan. 
 
Type of Grant:  Nonqualified Stock Options 
 
         1. Confirmation of Grant; Option Exercise Price. The Company hereby evidences and confirms its grant 
to the Employee, effective on the date of grant reflected on your online award acceptance screen (the “Grant Date”) 
and subject to and upon the terms and conditions set forth in this Agreement, of an option (the “Option”) to purchase 
the number of shares of the Company’s common stock (the “Common Stock”), set forth on your online award 
acceptance screen (the “Shares”) at an option exercise price set forth on your online award acceptance screen (the 
“Exercise Price”). The Option is not intended to be an incentive stock option under Internal Revenue Code of 1986, 
as amended. This Agreement is subordinate to, and the terms and conditions of the Option granted hereunder are 
subject to, the terms and conditions of the Plan. 
 
         2. Exercise of Option. Options shall vest and become exercisable as described on your online award 
acceptance screen, subject in each case to the Employee’s continued employment with the Company or a Subsidiary 
until such vesting date, and provided that 100% of such Option shall be exercisable to the extent provided in 
Sections 5(a) and 6(a) of this Agreement. Shares eligible for purchase may thereafter be purchased, subject to the 
provisions hereof, at any time and from time to time on or after the date they first become available for purchase 
hereunder until the date on which the Option terminates. 
 
         3. Expiration of Option. Unless an earlier expiration date applies pursuant to Section 5, the Option shall 
expire ten years from the date of grant. 
 
         4. Method of Exercise and Payment. The Employee may exercise any portion of the Option that has 
become exercisable by (i) written or verbal notice to the Company’s broker specifying the number of Shares the 
Employee wants to purchase and (ii) payment in full at the time of exercise. Payment of the exercise price may be 
made (i) in cash or its equivalent, (ii) by exchanging shares of Common Stock owned by the optionee (which are not 
the subject of any pledge or other security interest), (iii) through an arrangement with a broker approved by the 
Company whereby payment of the exercise price is accomplished with the proceeds of the sale of Common Stock or 
(iv) by any combination of the foregoing; provided that the combined value of all cash and cash equivalents paid and 
the Fair Market Value of any such Common Stock so tendered to the Company, valued as of the date such tender, is 
at least equal to such Exercise Price required to be paid for the Shares being exercised. 
 
         5. Termination of Employment. 
 
                    (a)       Death or Disability In the event that the Employee’s employment with the Company or a 
                    Subsidiary terminates due to (i) the Employee’s death, or (ii) the Employee’s Disability, then 100% 
                    of the Option shall be exercisable as of the date of such termination and thereafter may be exercised 
                    by the Employee or the Employee’s beneficiary as designated in accordance herewith at any time 
                    prior to the earlier of (i) the third anniversary of the Employee’s termination or (ii) the expiration of 
                    the term of the Option. 
 
                    (b)       Approved Retirement. In the event that the Employee’s employment with the Company 
                    or a Subsidiary terminates due to the Employee’s Approved Retirement the Participant shall be 
                    entitled to exercise (i) the number of Options (the “Last Year Options”) granted during the year in 
                    which the Participant’s employment or service terminates by reason of Approved Retirement (the 
                    “Retirement Year”) equal to the product of (x) the Last Year Options, multiplied by (y) a fraction not 
                    greater than one, the numerator of which is (A) the number of days during the Retirement Year 



                  during which the Participant was employed and (B) the denominator of which is 365 (the “Pro- 
                  Ration Factor”), and (ii) any Options granted to such Participant prior to the Retirement Year. Any 
                  Options that are exercisable in accordance with the preceding sentence may be exercised by the 
                  Participant at any time prior to the expiration date of the term of the Options. Any of the Last Year 
                  Options that are not exercisable at the date of a Participant’s Approved Retirement shall be cancelled 
                  on such date. 
 
                  (c)       Resignation. In the event of voluntary termination by the Employee, other than on 
                  account of Approved Retirement (a “Resignation”), any of the Participant’s then outstanding 
                  Options that are exercisable on the date of such Resignation may be exercised by the Participant 
                          until the later of (i) the thirtieth (30th) day following the Participant’s Resignation, or (ii) if,
                  immediately prior to such Resignation, the Participant was subject to the Company’s policies 
                  restricting sales of its securities (a “Restricted Participant”), the thirtieth (30th ) day from the date the 
                  first Trading Window commences following the Participant’s Resignation, but in no event following 
                  the expiration of the term of such Options. Any outstanding Options that are not exercisable at the 
                  time of a Participant’s Resignation shall expire at the time of such Resignation and shall not be 
                  exercisable thereafter. 
 
                  (d)       Termination for Cause. In the event of voluntarily termination of employment by the 
                  Employee or the Employee’s employment with the Company or a Subsidiary is terminated for 
                  Cause, 100% of the Option (regardless of the extent to which the Option would otherwise be 
                  exercisable under Section 2 of this Agreement) shall terminate and be canceled immediately upon 
                  such termination of employment. 
 
                  (e)       Other Termination of Employment. Unless otherwise determined by the Committee, in 
                  the event that the Employee’s employment with the Company or a Subsidiary terminates for any 
                  reason other than those listed in paragraphs (a), (b), (c) or (d) of this Section, the portion of the 
                  Employee’s Option that is exercisable as of the date of such termination may be exercised by the 
                  Participant until the later of (i) the ninetieth (90th) day following the Participant’s termination, or (ii) 
                  if, immediately prior to such termination, the Participant was subject to the Company’s policies 
                  restricting sales of its securities (a “Restricted Participant”), the thirtieth (30th ) day from the date the 
                  first Trading Window commences following the Participant’s termination, but in no event following 
                  the expiration of the term of such Options. Any outstanding Options that are not exercisable at the 
                  time of a Participant’s termination shall expire and be cancelled immediately at the time of such 
                  termination as will any exercisable portion of the Option that is not exercised within the period 
                  described above. 
 
                  (f)       No Guarantee of Employment. Nothing in this Agreement shall interfere with or limit in 
                  any way the right of the Company or a Subsidiary to terminate the Employee’s employment at any 
                           time, or confer upon the Employee any right to continue in the employ of the Company or a
                  Subsidiary. 
 
6.  Change of Control. 
 
                  (a)       Accelerated Exercisability and Payment. Except as otherwise provided in paragraph 
                  6(b), in the event of a Change of Control, 100% of the Option shall become exercisable (whether or 
                  not then exercisable) and may, if the Committee so determines, be canceled in exchange for a 
                  payment in cash of an amount equal to the product of (x) the excess, if any, of the Change of Control 
                  Price over the Exercise Price multiplied by (y) the number of shares then covered by the Option. 
 
                  (b)       Alternative Award. Notwithstanding Section 6(a), no cancellation, acceleration of 
                  exercisability, vesting, cash settlement or other payment shall occur with respect to any portion of 
                  the Option if the Committee reasonably determines in good faith, prior to the occurrence of a 
                  Change of Control, that such portion of the Option shall be honored or assumed, or new rights 
                  substituted therefore (such honored, assumed or substituted Option being hereinafter referred to as 
                  an “Alternative Award”) by the Employee’s employer (or an affiliate thereof) immediately after the 



       Change of Control, provided that any such Alternative Award must: 
 
                   (1)       be based on stock which is traded on an established securities market; 
 
                   (2)       provide the Employee with rights and entitlements substantially equivalent to or 
                            better than the rights, terms and conditions applicable under such portion of the 
                                     Option, including, but not limited to, an identical or better exercise and vesting 
                            schedule, and identical or better timing and methods of payment; 
 
                   (3)       have substantially equivalent economic value to such portion of the Option 
                                    (determined at the time of the Change of Control and using valuation principles 
                                    permitted under Treas. Reg. §1.424-1); and 
 
                   (4)       provide that, in the event that such Employee’s employment is involuntary 
                                    terminated or constructively terminated, any conditions on such Employee’s rights 
                                    under, or any restrictions on transfer or exercisability applicable to, each such 
                                   Alternative Award shall be waived or shall lapse, as the case may be. 
 
               For this purpose, a constructive termination shall mean a termination of employment by the Employee within 
120 days following a material reduction in the Employee’s base salary or an Employee’s incentive compensation 
opportunity, a material reduction in the Employee’s responsibilities, or relocation of the Employee’s principal place 
of employment is a location 50 miles away or more from Employee’s prior place of employment. 
 
         7.  Non-Solicitation. For a period of twelve months after the termination of Employee’s employment, 
Employee shall not, directly or indirectly: 
 
                   (a)     encourage any employee or agent of the Company or a Subsidiary to terminate his or her 
                   relationship with the Company; 
 
                   (b)     employ, engage as a consultant or adviser, or solicit the employment or engagement as a 
                   consultant or adviser, of any employee or agent of the Company or a Subsidiary (other than by the 
                   Company or a Subsidiary), or cause or encourage any Person to do any of the foregoing; 
 
                          (c)     establish (or take preliminary steps to establish) a business with, or encourage others to establish 
                   (or take preliminary steps to establish) a business with, any employee or agent of the Company or a 
                   Subsidiary; or   
 
                   (d)     interfere with the relationship of the Company or a Subsidiary with, or endeavor to entice away 
                   from the Company, any Person who or which at any time during the period commencing one year prior to 
                   the termination of the Employee’s employment was or is a material customer or material supplier of, or 
                   maintained a material business relationship with, the Company. 
 
         8.  Nontransferability of Awards. The Option granted hereunder may not be sold, transferred, pledged, 
assigned, encumbered or otherwise alienated or hypothecated, other than by will or by the laws of descent and 
distribution. Following the Employee’s death, all rights with respect to any Option that was exercisable at the time 
of such Employee’s death and has not expired may be exercised by his designated beneficiary or by his estate in 
accordance with, and subject to, the terms and conditions hereof and of the Plan. 
 
         9.  Beneficiary Designation. Each Participant under the Plan may from time to time name any beneficiary or 
beneficiaries (who may be named contingently or successively) to whom any benefit under the Plan is to be paid or 
by whom any right under the Plan is to be exercised in case of the Participant’s death; provided that, if the 
Participant shall not have designated any beneficiary under this Plan, the Participant’s beneficiary shall be deemed 
to be the person designated by the Participant under the group life insurance plan of the Company or a Subsidiary in 
which such Participant participates (unless such designated beneficiary is not a Family Member). Each designation 
made hereunder will revoke all prior designations by the same Participant with respect to all Awards previously 
granted (including, solely for purposes of this Plan, any deemed designation), shall be in a form prescribed by the 



Committee, and will be effective only when received by the Committee in writing during the Participant’s lifetime. 
In the absence of any such effective designation (including a deemed designation), benefits remaining unpaid at the 
Participant’s death shall be paid to or exercised by the Participant’s surviving spouse, if any, or otherwise to or by 
the Participant’s estate. Except as otherwise expressly provided herein, nothing in this Plan is intended or may be 
construed to give any person other than Participants any rights or remedies under this Plan. 
 
         10.  Tax Withholding. Whenever Common Stock is to be issued or cash paid pursuant to the exercise of an 
Option under this Agreement, the Company shall have the power to withhold, or require the Employee to remit, an 
amount sufficient to satisfy Federal, state and local withholding tax requirements relating to such transaction, and 
the Company may defer payment of cash or the issuance of Common Stock until such requirements are satisfied. 
The Committee may permit the Employee to elect, subject to such conditions as the Committee may impose: 
 
         a)  to have Shares otherwise issuable upon the exercise of an Option withheld by the Company, or 
 
         b)  to deliver to the Company cash equal to all or part of the Employee’s Federal, state or local tax obligation 
  associated with the transaction. 
 
         11.  Adjustment of the Number of Option Shares. In the event of any Common Stock dividend or Common 
Stock split, recapitalization (including, but not limited to, the payment of an extraordinary dividend), merger, 
consolidation, combination, spin-off, distribution of assets to stockholders (other than ordinary cash dividends), 
exchange of shares, or other similar corporate change, the aggregate number of shares of Common Stock subject to 
this Option and the exercise price applicable to this Option shall be appropriately adjusted by the Committee and the 
Committee’s determination shall be conclusive; provided, however, that any fractional shares resulting from any 
such adjustment shall be disregarded. 
 
         12.  Compensation Recovery Policy. The restricted stock unit award described in this Agreement is subject to 
the Principal Financial Group, Inc. Executive Compensation Recovery Policy, effective February 23, 2010, as may 
be amended from time to time, which is incorporated by this reference. 
 
         13.  Requirements of Law. The issuance of shares of Common Stock pursuant to any Option shall be subject 
to all applicable laws, rules and regulations, and to such approvals by any governmental agencies or national 
securities exchanges as may be required. No shares of Common Stock shall be issued upon exercise of any portion 
of the Option granted hereunder if such issuance or exercise would result in a violation of applicable law, including 
the federal securities laws and any applicable state or foreign securities laws. The Option granted hereunder shall be 
offered pursuant to an applicable federal securities law exemption from registration. 
 
         14.  Governing Law. This Agreement shall be construed in accordance with and governed by the laws of the 
State of Delaware, regardless of the law that might be applied under principles of conflict of laws. 
 
         15.  Interpretation; Construction. Any determination or interpretation by the Committee under or pursuant to 
this Agreement shall be final and conclusive on all persons affected hereby. In the event of a conflict between any 
term of this Agreement and the terms of the Plan, the terms of the Plan shall control. 
 
         16. Electronic Delivery. The Company may, in its sole discretion, decide to deliver any documents related to 
current or future participation in the Plan by electronic means. The Employee hereby consents to receive such 
documents by electronic delivery and agrees to participate in the Plan through an on-line or electronic system 
established and maintained by the Company or a third party designated by the Company. 
 
         17.  Severability. The provisions of this Agreement are severable and if any one or more provisions are 
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions shall nevertheless 
be binding and enforceable. 
 
         18.  Amendments. The Committee shall have the exclusive right to amend this Agreement, from time to time, 
provided that no such amendment shall impair the rights of the Employee under this Agreement without the 
Employee’s consent. Upon its adoption by the Committee, any alteration or amendment of this Agreement shall 
become binding and conclusive on all persons affected thereby without any need for consent or other action by any 



such person. The Company shall give written notice to the Employee of any such amendment as promptly as 
practicable after the adoption thereof. 
 
               IN WITNESS WHEREOF, the Company has caused its duly authorized officer to execute, and the 
Employee has executed, this Agreement, each as of the Grant Date. 
 
           By electronically signing this Agreement, I, the Employee, acknowledge that I have read the Plan, and that 
I fully understand all of my rights under the Plan, as well as all of the terms and conditions which may limit my 
eligibility to exercise this Option Award and/or transfer Shares acquired under this Option Award. Without limiting 
the generality of the preceding sentence, I understand that my right to exercise this Option Award is conditioned 
upon my continued employment with the Company. The terms and conditions set forth in this Agreement and in the 
Plan will be binding upon me, my person representative or the person or persons to whom my rights under this 
Agreement pass by will or by the applicable laws of descent and distribution. I shall not have any rights of a 
shareholder with respect to the shares subject to the Option until such shares have been issued to me upon proper 
exercise of the Option. 
 
              I acknowledge that the covenants contained in Section 7 are reasonable in the scope of the activities restricted 
and the duration of the restrictions, and that such covenants are reasonably necessary to protect the Company’s 
legitimate interests in its relationships with its employees, customers and suppliers. Employee further acknowledges 
such covenants are essential elements of this Agreement and that, but for such covenants, the Company would not 
have entered into this Agreement. 
 
 
                                                                                               PRINCIPAL FINANCIAL GROUP, INC. 
 
 
 
                                                                                               By: ______________________________
                                                                                               Name:  Ralph Eucher, SVP Human Resources