Definitive Additional Materials





Washington, D.C. 20549



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Securities Exchange Act of 1934

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*** Exercise Your Right to Vote ***

IMPORTANT NOTICE Regarding the Availability of Proxy Materials for the Shareowner Meeting to Be Held on April 29, 2011




Meeting Information            


      Meeting Type:     Annual
   KELLOGG COMPANY    For holders as of:     March 1, 2011


Date:      April 29, 2011



  Time: 1:00 p.m. ET

      Location:      W. K. Kellogg Auditorium

   50 West Van Buren Street


   Battle Creek, MI 49017


Admission Ticket - not transferable






BATTLE CREEK, MI 49016-3599


You are receiving this communication because you hold shares in the above named company.


    This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at or easily request a paper copy (see reverse side).

We encourage you to access and review all of the important information contained in the proxy materials before voting.



If you plan to attend the Annual Meeting, please present this Notice to gain admittance to the meeting.


    See the reverse side of this notice to obtain proxy materials and voting instructions.




  Before You Vote 


How to Access the Proxy Materials


  Proxy Materials Available to VIEW or RECEIVE:    




  How to View Online:


  Have the 12-Digit Control Number available (located on the following page) and visit:


  How to Request and Receive a PAPER or E-MAIL Copy:


  If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a

  copy. Please choose one of the following methods to make your request:


                                 1) BY INTERNET:

                                 2) BY TELEPHONE:     1-800-579-1639

                                 3) BY E-MAIL*:   


  *     If requesting materials by e-mail, please send a blank e-mail with the 12-Digit Control Number (located on the following page) in the subject line.


Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 15, 2011 to facilitate timely delivery.






  How To Vote 


Please Choose One of the Following Voting Methods



Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. To obtain directions to the Annual Meeting, please contact Investor Relations at (269) 961-2800 or at At the Annual Meeting you will need to request a ballot to vote these shares.


Vote By Internet: To vote now by Internet, go to Have the 12 Digit Control Number available and follow the instructions.


Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.




Voting Items     


The Board of Directors recommends a vote FOR each of the nominees for director in Proposal 1.



1.       Election of Directors (term expires 2014)





         01)  John Bryant

  03)  Sterling Speirn   

         02)  Rogelio Rebolledo

  04)  John Zabriskie   
The Board of Directors recommends a vote FOR Proposals 2 and 3.   

2.       Approval of the Kellogg Company Senior Executive Annual Incentive Plan.


3.       Advisory vote on executive compensation.

The Board of Directors recommends a vote of 1 YEAR on Proposal 4.   

4.       Advisory vote on the frequency of holding an advisory vote on executive compensation.

The Board of Directors recommends a vote FOR Proposal 5.   

5.       Ratification of the appointment of PricewaterhouseCoopers LLP as Kellogg’s independent registered public accounting firm for fiscal year 2011.

The Board of Directors recommends a vote AGAINST Proposals 6 and 7.   

6.       Shareowner proposal, if properly presented at the meeting, to adopt simple majority vote.


7.       Shareowner proposal, if properly presented at the meeting, to enact a majority voting requirement for the election of directors.