LOS ANGELES, CA / ACCESSWIRE / November 29, 2023 / Digital Influencer Marketing Firm The Digital Dept., a wholly-owned subsidiary of Dolphin Entertainment, Inc. (NASDAQ:DLPN), is hosting their annual BRANDEdit Holiday Showroom in Hollywood on December 6th and 7th. The Digital Dept. expects to see 150+ creators in attendance over the two day event, with creators stopping by on an appointment basis to interact with the brands present onsite and pick up beauty, wellness, and lifestyle essentials for the holiday season to test out and share with their audience.
MaryRuth Organics has partnered with BRANDEdit as the Title Sponsor, with the brand offering a mocktail bar onsite with key products incorporated into the drinks. Other activations include Sciton offering influencers their MOXI laser facial treatments, POM Wonderful hosting a pomegranate toast bar, and Obagi Medical providing product gifting and skincare education. In addition to activations, wellness, beauty, and fashion brands are gifting both hero skus and new launches they're looking to secure content around during the holiday season.
BRANDEdit is a department within The Digital Dept. that provides cost-effect influencer programming to brands, allowing them to connect with creators in a turnkey approach. The BRANDEdit Holiday Showroom will be the fourth showroom the agency has put on in 2023, all of which have been hosted in Los Angeles. In 2024, BRANDEdit is expanding, with 6 showrooms expected to take place including showrooms in new key cities such as New York City during Fashion Week in September and Miami during Art Basel in December.
The Digital Dept. streamlines the showroom participation process by offering participation tiers for brands to select from based on goals and budgets, from gift bag sponsorship to onsite activations and title sponsorship. Once a tier is selected, the BRANDEdit team does all the heavy lifting, from event production to vendor sourcing to influencer outreach and onsite staffing. Brands simply send their product to be included in the gifting and the rest is taken care of. The showroom guest list is a combination of talent that The Digital Dept. manages in-house in addition to influencers that their Brand team has long standing relationships with.
BRANDEdit is currently sourcing partners for their 2024 programming, with the first showroom of the year, the Spring Showroom, taking place in March. Brands have the opportunity to participate in a one-off event, or sign on for multiple showrooms at an incentivized rate. "Some brands partner on a single event for a key launch, aiming to raise brand awareness. Others use our showrooms as a recurring tool in their influencer marketing strategy, participating in multiple events yearly to establish creator relationships without the hassle of putting on their own events" says The Digital Dept. Co-CEO Sarah Boyd. "Our showrooms effectively utilize our team's key service offerings of talent management, brand strategy, and events into these agency owned and operated events, and because we are experts in each of these areas, we've found a way to really streamline the process while providing results for our partners" says Ali Grant, The Digital Dept. Co-CEO. "We're excited to continue to find ways to provide results for our partners as we ramp up these events in 2024" Grant shared.
About The Digital Dept.
With a portfolio of 200+ digital talent, our social footprint spans hundreds of millions. We focus on brand and creator partnerships, through our exclusively managed talent, brand strategy, and events. Born from a merger between the two top influencer companies, Be Social and Socialyte, The Digital Dept. is your source for all things influencer. Ali Grant & Sarah Boyd are at the helm of The Digital Dept., jointly running the company as CEOs with specialties as CMO and CRO respectively. The two have worked side by side in the creator economy for over 10 years, and now bring their expertise, relationships and connections to The Digital Dept. as a collective force.
About Dolphin Entertainment, Inc.
Dolphin Entertainment is a leading independent entertainment marketing and production company. Through our subsidiaries 42West, The Door and Shore Fire Media, we provide expert strategic marketing and publicity services to many of the top brands, both individual and corporate, in the film, television, music, gaming and hospitality industries. All three PR firms have been ranked among the most recent Observer's "Power 50" PR Firms in the United States. Viewpoint Creative, The Digital Dept. complement their efforts with full-service creative branding and production capabilities as well as social media and influencer marketing services. Special Projects, Dolphin's most recent acquisition, provides talent booking services and event production for high-end clients across the media, entertainment and fashion industries. Dolphin's legacy content production business, founded by Emmy-nominated CEO Bill O'Dowd, has produced multiple feature films and award-winning digital series, and has recently entered into a multi-year agreement with IMAX to co-produce feature documentaries. To learn more, visit: https://www.dolphinentertainment.com.
This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.'s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as "will," "would," "anticipate," "expect," "believe," "designed," "plan," or "intend," the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment's actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment's forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law.
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SOURCE: Dolphin Entertainment, Inc.
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