Southwest Spirits Proudly Partners With the Texas Rangers

Southwest Spirits nue Vodka Named Official Vodka of Major League Baseball's Texas Rangers

DALLAS, TX / ACCESSWIRE / March 23, 2023 / Southwest Spirits, the leading portfolio of Texas Distilled Spirits, is proud to announce an official partnership with Major League Baseball's Texas Rangers. Dallas - Fort Worth local nue Vodka was named the official vodka of the Texas Rangers and will be proudly served throughout Globe Life Field, a community-centric venue that hosts some of the best baseball games, rodeos, concerts and events in the country.

Southwest Spirits is the portfolio leader in Texas of Distilled American Spirits and renowned for its end-to-end high-quality production of beverage alcohol brands. Within the spirits portfolio, award-winning nue Vodka has quickly become the flagship brand earning industry recognition as the Growth Brands Awards winner four years in a row, receiving numerous awards over the years from the prestigious Tasting Alliance during the New York World Wine & Spirits Competition, San Francisco World Wine & Spirits Competition, and Beverage Tasting Institute. "We are thrilled to be the official vodka partner of the Texas Rangers served in Globe Life Field and particularly excited to have the opportunity to connect with the Texas community by offering our 7X distilled, premium Texas vodka to Rangers fans," stated Guillermo Rodriguez, Chief Executive Officer of Southwest Spirits. "We look forward to being a part of America's favorite past-time and making nue Vodka an integral part of the game day experience."

For Southwest Spirits, the partnership with the Texas Rangers is just the beginning of a larger effort to become more deeply embedded in the local community. With over a decade of experience in the spirits industry, Southwest Spirits is proud to bring its award-winning brands and signature products to Globe Life Field for all to experience the premium, smooth Texas vodka. "This is an exciting opportunity for us to connect with the people of Texas as well as achieving a significant milestone by partnering with an esteemed organization as the Texas Rangers," said Jelena Mitic, Vice President of Marketing. "We truly believe in the importance of building relationships with our consumers, and this partnership is a great way for us to do that. We look forward to providing the best quality product for our fans and making Texans proud for many years to come."

"The Texas Rangers are proud to be partnering with Southwest Spirits and the nue Vodka brand to elevate the gameday and event experience at Globe Life Field," said Jim Cochrane, the Rangers Executive Vice President of Partnerships and Client Services. "It is well documented that Texans love Texas brands. As such, we have made a concerted effort to partner with Texas brands to create meaningful and authentic connections for our fans throughout the state and beyond. We believe this partnership helps accomplish that goal."

About Southwest Spirits:

As the leading portfolio of Texas Distilled Spirits, Southwest Spirits Distillery is located in the heart of Dallas with an operation that is run by a team of industry-leading master blenders, distillers, marketers, packaging, and supply chain experts. Together, we develop and launch award-winning distilled spirits across the U.S., with nue Vodka having long become a popular choice among consumers, retailers, and distributors, continually gaining more and more recognition nationwide. In addition to Sixty Men Bourbon, Calamity Gin and Henderson Whiskey, the Southwest Spirits portfolio continually expands with unique and differentiated spirits that deliver on the quality expectations of our consumers, retailers, and distributors. To learn more about Southwest Spirits, visit www.sw-spirits.com.

About Texas Rangers Baseball Club:

In 2022, the Texas Rangers celebrated their 50th anniversary since the franchise moved from Washington, D.C. to Arlington, Texas, for the 1972 season. The Rangers have advanced to post-season play eight times since 1996, winning seven American League West Division titles and advancing to the World Series in 2010 and 2011. In 2020, the Rangers opened beautiful Globe Life Field, which is not only the team's home, but also a multipurpose sports and entertainment venue that includes capabilities for hosting numerous local, regional, and national events. The $1.25 billon facility includes a 5.5-acre retractable roof, which provides for maximum comfort of guests throughout the year. The Rangers organization has also been instrumental in partnering with the City of Arlington, The Cordish Companies, and Loews Hotels & Co. on the development of the Arlington Entertainment District into a world-class sports and entertainment destination. Rangers Baseball Express LLC became the sixth owner in Rangers history when it completed purchase of the club on Aug. 12, 2010. www.mlb.com/rangers/news.

Contact Information

Jelena Mitic
Vice President of Marketing
jmitic@sw-spirits.com
214.459.3929

SOURCE: Southwest Spirits