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Simplify Asset Management Names Shang Chou Senior Vice President

Fast-growing ETF provider welcomes former Goldman executive in new role focused on operations and business development

Simplify Asset Management (“Simplify”), an innovative provider of Exchange Traded Funds (“ETFs”), today announced that Shang Chou has joined the firm as Senior Vice President.

In this new role, Chou will focus on operations and business development on behalf of the fast-growing Simplify lineup of ETFs.

Chou joins Simplify from Goldman Sachs & Co., where he was Vice President, Investment Management Division. While there, he was an investment advisor and partner on a seven-person team overseeing $3.3 billion in assets on behalf of ultra-high net worth individuals, family offices, foundations and endowments. Prior to his tenure with Goldman Sachs & Co., Chou spent several years with J.P. Morgan Chase & Co. and Pacific Investment Management Company (PIMCO), and he also founded the fintech startup Quantvex.

“Shang’s experience across both the operational side of the asset management business and the client services side is a perfect match for our needs as we continue on our strong growth trajectory, and I am very excited to welcome him to the team,” said Paul Kim, CEO with Simplify.

Simplify launched their first three ETFs in September of 2020. Since then, the fund family has grown to include 12 ETFs which have so far accumulated well over $500 million in investor assets.


Simplify Asset Management Inc. is a Registered Investment Adviser founded in 2020 to help advisors tackle the most pressing portfolio challenges with an innovative set of options-based strategies. By accounting for real-world investor needs and market behavior, along with the non-linear power of options, our strategies allow for the tailored portfolio outcomes for which clients are looking. For more information, visit

Investors should carefully consider the investment objectives, risks, charges and expenses of Exchange Traded Funds (ETFs) before investing. To obtain an ETF's prospectus containing this and other important information, please call (855) 772-8488, or visit Please read the prospectus carefully before you invest.

An investment in the fund involves risk, including possible loss of principal.

Simplify ETFs are distributed by Foreside Financial Services, LLC.


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