WATCH: From the Screaming Eagle to the Fu Man Pube, Your Groin Art is Pete’s Command at the Hottest Hair Club in Staten Island
Ball work is honest work. MANSCAPED®, the global leader in men’s grooming, and Brand Partner Pete Davidson today debut their latest primetime commercial highlighting the much anticipated and just-launched electric groin and body hair trimmer, The Lawn Mower® 5.0 Ultra. The comedian and actor, armed with the right tools for the job, welcomes us to the first-ever MANSCAPED barber shop, a ball-ber shop if you will, where the trims are customizable and the experience is, well, immaculate.
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With The Lawn Mower 5.0 Ultra, you too can become a Certified Ball-Ber. (Photo: Willie Petersen)
“It’s not often you work with an innovative brand that welcomes your crazy ideas for a commercial – it’s one of the reasons I enjoy working with MANSCAPED,” said Pete Davidson.
“One of the standout features of The Lawn Mower 5.0 Ultra is its dual head system that allows for maximum customization when trimming, and we wanted this commercial to bring that to life in a funny and uniquely memorable way,” added Marcelo Kertész, Chief Marketing Officer of MANSCAPED. “We figured the concept of a ball-ber shop, and certainly mention of something called The Screaming Eagle, would garner a laugh and make quite a lasting impression.”
“The Ball-Ber Shop” opens with Pete welcoming a customer into the swanky men’s grooming salon and promptly asking him to remove his pants. Pete shares how the Ball-Ber Shop came to be: with The Lawn Mower 5.0 Ultra and a dream. That dream, of course, was that guys could have smooth sacks with fewer risks of cuts.
We pan back to the patron who is seated in a leather salon chair and draped across the waist with a black and gold striped cape. The stylist, Enrico, asks which design the customer would like and he selects number five, The Screaming Eagle. Pete steps back into the frame to assure the slightly unnerved, but undeniably excited man that he’s in good hands with the stylist and The Lawn Mower 5.0 Ultra with its interchangeable dual-head system, SkinSafe™ technology*, and waterproof** design.
When Enrico finishes his handywork, he holds up a mirror in between the customer’s raised legs and is met with nods of approval and his exclamation that “them balls is immaculate”. Pete chimes in once more to remind us that “ball work is honest work”, lest we forget.
Launched today, this hilarious Pete Davidson x MANSCAPED commercial is available for your viewing pleasure on MANSCAPED’s YouTube channel and social media accounts.
This production came to life on behalf of the team at MANSCAPED®:
Founder & Product Creator (CEO): Paul Tran
CMO: Marcelo Kertész
SVP, Global Omnichannel Marketing: Ryan Fiore
VP, Marketing: Joey Kovac
VP, Integrated Creative: Henry Arlander
Executive Creative Director: Charlie Wolff
Executive Producer: Keith Cecere
Director, Global Marketing: Jessica Carlson
Senior Copywriter: Andrew Nackerud
Art Director: Jienne Alhaideri
Senior Producer: Ayana Barber
Post Supervisor: Greg Brecher
Graphic Designer: Edgar Mendez
Animation: Ryan Sabo
Project Manager: Monica Lim
In collaboration with:
Writer/comedian: Dave Sirus
Contributing partners included: Production company Broken Land, director Judah Miller, editor Dan Hurwitz, and photographer Willie Petersen.
* SkinSafe™ technology does not guarantee cut protection.
** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at www.manscaped.com/waterproof.
About MANSCAPED®
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over nine million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The MANSCAPED collection is available globally in 39 countries via direct-to-consumer and on Amazon in more than 100 countries worldwide. Retail placement includes Target®, Best Buy, Macy’s, Walgreens, Men’s Wearhouse, Jos. A. Bank, and Military Exchanges in the U.S., Moores in Canada, Hairhouse and Woolworths in Australia, Dis-Chem Pharmacies in South Africa, Tesco, and Boots in the United Kingdom, as well as Tesco, Boots, and Harvey Norman in Ireland. For more information, visit manscaped.com or follow on Facebook, Instagram, Twitter, TikTok, Tumblr, and YouTube.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231129877839/en/
Contacts
Allison Frazier
Senior Director, Communications at MANSCAPED®
allison@manscaped.com
