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Accenture Song to Acquire Mindcurv to Expand Composable Commerce Capabilities

Accenture (NYSE: ACN) has agreed to acquire Mindcurv, a cloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services for more than 200 clients worldwide. With this acquisition, Accenture Song—the world’s largest tech-powered creative group—further expands its commerce services for clients globally. The terms of the acquisition from private equity investment firms Genui and Primepulse were not disclosed.

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Accenture has agreed to acquire Mindcurv, a cloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services for more than 200 clients worldwide. (Graphic: Business Wire)

Accenture has agreed to acquire Mindcurv, a cloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services for more than 200 clients worldwide. (Graphic: Business Wire)

Founded in 2011, Mindcurv is one of the leading German companies providing end-to-end digital experience services solving complex challenges in the core business of leading European clients across several industries, including manufacturing, retail, consumer good, life sciences and chemicals. As a certified member of the MACH Alliance, Mindcurv helps businesses design and implement innovative scalable digital experience platforms, with operations in several countries enabling it to deliver tech-enabled innovation with an integrative approach.

The ecommerce market is expected to exceed $8 trillion worldwide by 2027. Currently, 94% of consumers1 make purchases through digital commerce channels. However, only 20% of companies are realizing both revenue growth and profitability. By combining Accenture Song and Mindcurv's expertise in composability skills, data, and AI capabilities, clients can accelerate their commerce operations and bridge the profitability gap. These capabilities enable personalization at scale, foster customer loyalty, and drive sales.

"With the acquisition of Mindcurv, Accenture Song continues to fortify its global offerings, blending creative thinking, technology and industry expertise,” said Max Morielli, president for Europe, the Middle East and Africa, for Accenture Song. “This strategic move will enhance our ability to provide innovative, tailor-made cloud solutions, empowering clients with an unparalleled end-to-end digital experience in commerce transformation. Together, with Accenture’s broader suite of services, our investment in AI and our ecosystem partners, we are increasing our ability to meet client’s customers’ needs."

Roland Mayr, market unit lead of Accenture Song in Germany, Austria and Switzerland, added: "The integration of Mindcurv into Accenture Song will signify an important step forward in our commitment to delivering comprehensive digital solutions. Mindcurv's proficiency in scalable digital platforms and cloud innovation complements Accenture Song's vision for pushing the boundaries of commerce transformation. Together, we're poised to redefine the digital landscape for businesses worldwide."

Amjad Liaquat and Nazareno Avila, the co-founders of Mindcurv, explained: "Joining Accenture Song marks a pivotal moment for Mindcurv. Our strengths combined offer formidable end-to-end digital commerce services, combining innovation, creativity and global reach delivered through an integrative and balanced approach with the support of teams across the countries we operate in. We’re excited to lead the evolving digital landscape together."

Headquartered in Essen, Germany, Mindcurv and its team of over 700 experts based across 13 different locations including the Netherlands, Spain and India, are set to join Accenture Song's commerce practice. Mindcurv is the latest in a series of acquisitions that Accenture Song has made to enhance customer offerings for clients, including Work & Co, Rabbit’s Tale, ConcentricLife, Fiftyfive5 and The Stable.

Completion of the acquisition is subject to customary closing conditions, including receipt of applicable regulatory approval.

1 2022 Accenture Grow Digital Commerce Study of 13,000 consumers across US, Mexico, Brazil, UK, Germany, France, Italy, Spain, China, India, Japan, Australia and Indonesia

Forward-Looking Statements

Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “aspires,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook,” “goal,” “target” and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance nor promises that goals or targets will be met, and involve a number of risks, uncertainties and other factors that are difficult to predict and could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, risks that: Accenture and Mindcurv will not be able to close the transaction in the time period anticipated, or at all, which is dependent on the parties’ ability to satisfy certain closing conditions; the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to match people and their skills with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture faces legal, reputational and financial risks from any failure to protect client and/or company data from security incidents or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if Accenture does not successfully manage and develop its relationships with key ecosystem partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; as a result of Accenture’s geographically diverse operations and strategy to continue to grow in key markets around the world, the company is more susceptible to certain risks; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s global operations expose the company to numerous and sometimes conflicting legal and regulatory requirements; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

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