Warner Bros. today announced that Melissa Bell has joined the company as Executive Vice President of Global Marketing. In this role, she will oversee all aspects of marketing strategy and global consumer-facing marketing functions across all platforms worldwide.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240530831951/en/
Melissa Bell, new Warner Bros. Games Executive VP of Global Marketing (Photo: Business Wire)
Reporting directly to David Haddad, President of Warner Bros. Games, Bell will be responsible for the global marketing strategy across the company's console, mobile, and PC games portfolio. As a member of the senior leadership team, she will lead the marketing departments, including brand and performance marketing, creative, social, community, analytics and research, and franchise planning. Her focus will be on scaling marketing investments effectively to grow franchises, deepen engagement, and attract new audiences while guiding the ongoing measurement of key metrics and market indicators to support the company’s goals.
“This important role now combines our marketing functions across all platforms, and we believe Melissa will help us further strengthen our world-class marketing team and consumer facing campaigns,” said Haddad. “We look forward to leveraging Melissa’s 25+ years of leadership experience, global perspective, and insights in our long-term franchise planning to expand audiences and player engagement across our brands.”
“I’m thrilled to join the Warner Bros. Games team, and I look forward to working together to drive Warner Bros. Discovery's franchises to new heights in gaming,” said Bell. “Collaborating with the talented team at Warner Bros. Games is an exhilarating opportunity, as we will continue to craft compelling brand stories and create cultural moments that captivate players worldwide.”
Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, where she led marketing efforts for many successful gaming brands. She has also held leadership positions at Volkswagen Group, Jaguar, WPP, and Publicis, working across multiple continents and countries, including Australia, China, Singapore, Hong Kong, and the United States. Melissa holds a bachelor’s degree in business marketing from the University of Technology Sydney.
About Warner Bros. Games
Warner Bros. Games is a division of Global Streaming and Games for Warner Bros. Discovery and is a premier worldwide publisher, developer, and licensor of entertainment content for the interactive space across all platforms, including console, handheld, mobile, and PC-based game titles. Additional information can be found at WBGames.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240530831951/en/
Contacts
Remi Sklar
Warner Bros. Games
Remi.Sklar@wbd.com
