Smartly’s annual event will bring together leaders from Adobe, Amazon Ads, Google, Pfizer, Pinterest, Snap, Spotify, TikTok, TIME, Uber, Unilever, and more to shape the future of advertising

Smartly, the AI-powered advertising technology platform, today announced the lineup for its flagship event, ADVANCE, on September 17 at Skylight at The Refinery in New York City. Now in its second year, ADVANCE is where global brands, agencies, and platforms set the agenda for the future of advertising.

The 2025 stage will feature leaders from title sponsor Pinterest, as well as Adobe, Amazon Ads, FOX, Google, Pfizer, Spark Foundry, TikTok, and Snap Founder Evan Spiegel, and more.

The event will close with a special session featuring three-time Grammy Award–winning artist Wyclef Jean, exploring the role of creativity and storytelling in shaping brands and culture.

“AI isn’t just another tool in the marketer’s stack, it’s redefining how we create, communicate, and connect,” says Laura Desmond, CEO of Smartly. “It’s collapsing the old walls between creativity and performance, brand and business growth. ADVANCE is where these shifts are decoded and where the next chapter of marketing gets written. No leader who cares about the future of this industry can afford to sit it out.”

In addition to mainstage presentations, this year’s ADVANCE is built around two dynamic tracks: Creativity AI and Commerce AI, each featuring their own breakout sessions designed to equip marketing leaders with the clarity, tools, and competitive edge to move with purpose.

• The Creativity AI Track explores how AI is reshaping storytelling, creative production, and cross-platform performance, transforming ideas into scalable assets that drive growth.
• The Commerce AI Track dives into media strategy, measurement, and reshaping the path to purchase with AI, offering real-world solutions for marketers navigating economic pressure and performance complexity.

To see the full lineup of speakers, click here.

Visit AdvanceSmartly.com to learn more and request a ticket.

ABOUT SMARTLY

Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour.

We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit Smartly.io to learn more.

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