Nationwide event promotes consistency, strength, and community from Sept. 2 to Oct. 31

As the air turns crisp and routines settle back into place, Pure Barre, a leading barre brand, is inviting members nationwide to energize their fall with its annual Fall Fit Challenge. From September 2 through October 31 at participating studios, participants will aim to complete 30 classes in 60 days, blending class variety, structure, and the unmistakable energy of the Pure Barre community.

From the classic muscle-shaking holds of Pure Barre Classic™ to the heart-pumping cardio bursts of Empower™, the restorative flow of Align™, and the targeted strength training in Define™, there is a class for every mood, goal, and schedule. All classes are bookable through the Pure Barre app, where participants can also track their class count and earn exclusive digital badges as they advance through the challenge.

The Fall Fit Challenge brings a surge of momentum and motivation, fueled by the shared satisfaction of crossing the finish line together. In 2024, 38,978 participants joined in, with 19,375 finishers celebrating their success in studios across the country.

“Consistency is the foundation of any fitness journey,” said Michelle Ditto, Vice President of Training and Technique. “The Fall Fit Challenge encourages participants to tap into their strength and push beyond their limits, while our in-studio celebrations create an atmosphere where members cheer each other on, form lasting connections, and build habits they can carry well beyond the season.”

Registration is now open via the Pure Barre app and member portal, as well as in-studio. Participants can track progress, celebrate milestones, and share their journey on social media using #FallFitChallenge for a chance to win prizes, including 3 months of an unlimited membership*.

Ready to refresh your fitness routine? Join the Fall Fit Challenge and discover how 60 days can ignite a season of strength, balance, and connection. Learn more or sign up at lp.purebarre.com/fallfitchallenge or by downloading the Pure Barre app.

*NO PURCHASE NECESSARY. Void where prohibited. Open to legal U.S. residents currently residing in the 50 United States (including the District of Columbia) who are the age of majority or older as of the date of entry. Sweepstakes begins 12:00:01 AM ET on September 2, 2025; ends 11:59:59 PM ET on October 31, 2025 (the “Sweepstakes Period”). The potential winner will be notified by email on or about November 7, 2025. To enter, during the Sweepstakes Period, either: (i) (a) Share your experience during the Sweepstakes Period by posting a video or photo on TikTok with the tag @pure_barre and the hashtags #FallFitChallenge & #purebarrecontest AND complete 30 classes in 60 days (and book and track each such class via the Pure Barre App), or (ii) mail a letter or post-card to 17877 Von Karman Avenue, Suite 100, Irvine, California 92614 (Attn: Pure Barre) including a valid first name, last name and email address and clearly specifying your intent to submit an entry for the Sweepstakes. Prize: 1 x 3 month unlimited membership at a U.S. PureBarre studio of choice up to a maximum value of USD$600 redeemable until February 28, 2026. Only 1 prize will be awarded. Approximate retail value of the prize: Up to USD$585. Odds of winning based on number of eligible entries received. For complete rules and eligibility requirements, please visit lp.purebarre.com/fallfitchallenge.

ABOUT PURE BARRE:

Founded in 2001, Pure Barre is a leading barre brand, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has five signature class formats including introductory, classic barre, interval training, weight training, and restorative stretching. Its high-quality teachers receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 10 years running and the Fastest-Growing Franchises in three years running as well as Inc. Magazine’s Inc. 5000, Pure Barre is headquartered in Irvine, CA and part of the Xponential Fitness family of brands, a leading global franchisor of health and wellness brands. To learn more about Pure Barre, visit https://www.purebarre.com/.

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“Consistency is the foundation of any fitness journey,” said Michelle Ditto, Vice President of Training and Technique. “The Fall Fit Challenge encourages participants to tap into their strength and push beyond their limits."