New acquisition and funding round fuel development of the most complete customer marketing platform for B2B revenue teams

UserEvidence, the leading customer evidence platform for go-to-market (GTM) teams, today announced it has acquired Zealot, a fast-growing advocacy and reference management platform. The news comes alongside a fresh $7 million funding round led by existing investors, bringing total funding to $21 million.

Together, these milestones represent a major leap forward in UserEvidence’s mission: helping B2B marketing and sales teams close the growing “Evidence Gap” with always-on, trustworthy customer proof across every stage of the funnel.

“The go-to-market playbook is being rewritten in real time,” said Evan Huck, CEO of UserEvidence. “Outbound is flooded with AI-generated noise. Paid media’s losing steam. And buyers? They’re more skeptical than ever. They want credible, specific proof before they’ll even consider buying. This acquisition gives our customers a true end-to-end engine to collect, activate, and deliver that proof where—and when—it matters most.”

Meeting the Moment: A Full-Funnel Approach to Customer Proof

Bringing Zealot into the fold adds key new capabilities to the UserEvidence platform—like proactive advocate activation, 1:1 reference management, and AI-powered matchmaking between advocates and active deals. These new tools pair perfectly with UserEvidence’s strengths in verified customer evidence generation (think: customer quotes, ROI data, original research) and cross-channel distribution.

The result of this acquisition? A fully integrated platform that empowers customer marketers to:

• Identify and activate advocates with smart segmentation, campaign workflows, and gamified incentives
• Match the right reference to the right deal using AI filters across industry, role, product usage, and burnout risk
• Deliver proof across the funnel—from top-of-funnel testimonials to reference calls and competitive win stories
• Prove impact with attribution and reporting tools that plug directly into Salesforce

Why It Matters

According to new research from UserEvidence, 53% of B2B sellers say they’ve lost or delayed deals because they couldn’t provide relevant customer evidence when it counted. And let’s face it—old-school tactics like static case studies, rushed reference requests, and one-off customer asks aren’t built for modern sales cycles or complex buying committees.

With Zealot now part of the platform, customer marketing and advocacy teams can shift from reactive support roles to strategic, scalable drivers of pipeline and revenue.

“This is about more than functionality,” added Huck. “It’s about setting a new standard. GTM teams shouldn’t have to cross their fingers and hope the right proof shows up. They should be engineering it into every deal.”

Platform Highlights: What Zealot Brings to the Table

Advocacy Management

• Smart segmentation and mission-based campaigns to engage the right customers
• Rewards and recognition features like points, badges, and leaderboards
• Embedded tools that work inside platforms customers already use
• Peer communities for discussion, feedback, and content sharing

Reference Management

• Slack and Salesforce workflows for real-time reference requests
• A centralized, searchable reference pool with granular filters
• AI-powered matchmaking for better reference matches at a faster turnaround
• Burnout protection and impact analytics to keep programs healthy

About UserEvidence

UserEvidence is the customer evidence platform built for B2B go-to-market teams. We help brands collect feedback across the customer journey, surface high-impact proof points, and get them into the hands of sales and marketing—right when they need them. Companies like Gong, Ramp, and HackerOne use UserEvidence to build trust and win in competitive markets.

Learn more at userevidence.com/advocacy.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250827273732/en/

“This is about more than functionality. It’s about setting a new standard. GTM teams shouldn’t have to cross their fingers and hope the right proof shows up. They should be engineering it into every deal.” - Evan Huck, CEO