Snezzi today launched its AI Visibility Platform, introducing the first comprehensive Generative Engine Optimization platform designed to help businesses monitor, optimize, and scale their presence across AI-powered search experiences including ChatGPT, Perplexity, and Microsoft Copilot.
The AI Visibility Platform from Snezzi addresses a critical gap in digital marketing as consumers increasingly rely on AI assistants for product discovery and purchasing decisions. Founded by Nikunj Thakkar, Upahar Sood, and Gautham Seshadri, Snezzi's Generative Engine Optimization platform helps brands understand and improve how they appear in AI-generated recommendations, moving beyond traditional SEO to capture visibility in this new discovery channel.
"The way people search has fundamentally changed," said Nikunj Thakkar, Co-founder of Snezzi. "When someone asks ChatGPT for the best project management software or Perplexity for skincare recommendations, they're making decisions based on those AI responses. Our AI Visibility Platform ensures brands don't get left behind in this shift."
As an AI Visibility Platform, Snezzi provides real-time monitoring across multiple generative AI engines, tracking how brands appear in AI-generated responses to hundreds of authentic user queries. The platform's Generative Engine Optimization capabilities go beyond simple tracking, offering competitive benchmarking that reveals each brand's share of voice compared to competitors in AI-powered search results.
What sets Snezzi's Generative Engine Optimization platform apart is its actionable approach to improving AI visibility. The system analyzes the specific content elements, structural signals, and authority markers that influence how AI assistants recommend brands, then provides data-backed optimization strategies tailored to each business.
"This isn't just about tracking mentions," explained Upahar Sood, Co-founder of Snezzi. "Our AI Visibility Platform helps companies take concrete action by improving the factors that determine whether AI assistants recommend them or their competitors. This is true Generative Engine Optimization in action."
The platform combines three core capabilities that define a comprehensive AI Visibility Platform. First, it monitors brand mentions and citation patterns across ChatGPT, Perplexity, Microsoft Copilot, and other AI-powered search experiences. Second, it provides competitive intelligence showing how brands perform against rivals in AI-generated recommendations. Third, it delivers strategic Generative Engine Optimization recommendations that businesses can implement to improve their AI visibility.
Co-founder Gautham Seshadri revealed that Snezzi is advancing its AI Visibility Platform with CMS-native AI agents that will automatically apply Generative Engine Optimization improvements. "We're building toward a future where businesses can scale their AI visibility effortlessly through automated optimization," he said.
Early results from Snezzi's AI Visibility Platform case studies demonstrate the business impact of effective Generative Engine Optimization. Companies in SaaS, direct-to-consumer, and wellness sectors using the platform during beta testing have reported measurable increases in AI citations, organic website traffic, and conversion rates.
The distinction between traditional SEO and Generative Engine Optimization has become increasingly important as AI-powered search transforms consumer behavior. While SEO focuses on ranking in traditional search engines, a Generative Engine Optimization platform like Snezzi optimizes for visibility in AI-generated answers and recommendations, where purchasing decisions are increasingly made.
Snezzi's AI Visibility Platform represents a new category of marketing technology designed specifically for the era of AI-mediated discovery. As more consumers turn to AI assistants for product recommendations, having a dedicated Generative Engine Optimization platform becomes essential for maintaining competitive visibility.
The AI Visibility Platform is now available for early access worldwide. Businesses seeking to improve their presence in AI-powered search through Generative Engine Optimization can request a demo at https://snezzi.com/demo/.
Snezzi's mission is to help businesses thrive as artificial intelligence reshapes how consumers discover and evaluate products and services through its AI Visibility Platform and Generative Engine Optimization solutions.
Media Contact
Company Name: Snezzi Private Limited
Contact Person: Nikunj Thakkar
Email: Send Email
City: Bengaluru
Country: India
Website: https://snezzi.com
