Hudson, Wisconsin – Nicolet Law returned to the Big Game this year, reuniting with Midwest comedians and content creators Charlie Berens (@charlieberens) and Myles Montplaisir (@youbetchaguy). Berens and Montplaisir play neighbors who traverse 500 miles on a single snowmobile to return a tackle box, only for a comedic detour to land them in Russell Nicolet’s office, looking for help. 

This marks Nicolet Law’s sixth game day commercial, and the firm is proud to have the ad spot feature an all Midwest cast and crew. Still, the firm does recognize that when people think of game day advertisers, personal injury law firms may not come to mind. Firm President Russell Nicolet sees opportunity in that, saying that humor helps the firm connect with people when legal topics might feel uncomfortable or easy to ignore. 

“No one wants to think about getting injured, but people do want to know there’s someone to turn to when they need help. Letting people know we are there for them is a message we will never get tired of sending. Comedy makes that message memorable while keeping things entertaining for every viewer,” said Nicolet. 

Nicolet Law’s previous game day commercials have featured Russell doing everything from jumping through a billboard to rapping, reflecting a marketing approach that has never been afraid to try something new. The firm is equally committed to building on what resonates with audiences. 

In 2025, the firm struck a chord by pairing Russell Nicolet with Berens and Montplaisir. While Berens and Montplaisir have earned recognition beyond the region, they are best known for creating content rooted in Midwest culture. The shared passion between them and Nicolet Law made for a memorable 2025 game day ad. 

Building on that momentum, Nicolet Law brought the trio back for 2026. While this year’s ad can stand on its own, viewers can explore every game day spot on its YouTube channel.

About Nicolet Law Accident & Injury Lawyers

Nicolet Law Accident & Injury Lawyers is a personal injury law firm serving clients across Wisconsin, Minnesota, North Dakota, and Iowa, with a practice focused on helping injured people rebuild after accidents.

The firm’s attorneys handle a wide range of cases, including motorcycle crashes, car and truck accidents, wrongful death claims, and insurance disputes, with an emphasis on thorough case preparation and direct, compassionate communication with clients and their families. 

Over the years, Nicolet Law has evolved from a regional practice into a multi-state firm, while remaining grounded in the communities it serves.

We are committed to community outreach and have worked diligently to collaborate with local organizations and safety advocates in order to promote injury prevention, expand access to legal information, and support charitable initiatives that reflect the values of the Midwest. 

By combining deep knowledge of personal injury law with a practical understanding of how riders, workers, and families actually experience catastrophic events, the firm works to secure fair outcomes while helping clients feel seen, heard, and supported throughout the legal process. 

For more information about Nicolet Law Accident & Injury Lawyers, or to schedule a free case evaluation with award-winning personal injury lawyers, contact Nicolet Law on their website or at 1-855-NICOLET.