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STIMULATE: The Nation’s First-Ever B2B Sexual Wellness Trade Show to Debut July 24 & 25 in Nashville, TN

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Nashville, TN – July 5, 2023 – STIMULATE: A B2B Sexual Wellness Trade Show will debut in Nashville, TN on July 24 + 25, 2023, as the nation’s first and only trade show and conference experience dedicated to sexual wellness. Among the categories represented at STIMULATE include products that support intimate care, sexual health, pleasure products, lubricants and grooming, games + novelty including home accessories and party supplies, lingerie, fashion accessories, and more.

“With sexual wellness supporting consumers from young to mature and across a variety of categories, it’s important for retailers, vendors, and industry leaders to have a dedicated, professional environment for connectivity, discovery, and learning experiences. This is why I am so thrilled to bring STIMULATE to life and to further support this rapidly growing retail category,” shares Nicole Leinbach, Founder of and STIMULATE, as well as a longtime retail industry leader, author, and Professor of Retail Marketing at Columbia College Chicago.

With the sexual wellness industry expected to reach 65+ Billion in global sales by 2026, STIMULATE looks forward to bringing vendors, manufacturers, distributors, and brands together to connect with retailers, online sellers, spas, salons, and more. This B2B trade show is unlike any other in the market and will include a variety of educational experiences designed specifically for retail operators.

Retailers such as Target, Ulta Beauty, Walgreens, and Anthropologie have already welcomed sexual wellness into their inventory assortment, and STIMULATE wants to provide a destination for more retailers to both discover and learn how sexual wellness can be introduced into their own stores.

STIMULATE+Educate: 20 Speaker Sessions

As part of the STIMULATE, there will be over 20 complimentary sessions under the STIMULATE+Educate experience with speakers that include Rebecca Alvarez Story, who is the Founder of intimate care line Bloomi which can be found at Target, Saks Fifth Avenue, and other retailers, as well as the Senior Editor of Beauty Independent, Claire McCormack. Nationally renowned surgeon and Founder of both BeSpoke Surgical and Future Method, Dr. Evan Goldstein, will also be among the speakers presenting at STIMULATE+Educate. Additionally, his anal product care line Future Method will be exhibiting at STIMULATE, as well.

View Full Speaker Agenda HERE

I’ve been covering the rise of sexual wellness for several years, as many exciting brands entered the space and both investors and retailers began to accept the category as an integral part of wellness. I am excited to share my insights on trends I’m seeing in the space, the unique challenges sexual wellness brands continue to face, and what I think the future of the category looks like,” shares Beauty Independent’s Claire McCormack.

Additionally, attendees of STIMULATE can look forward to exploring products from brands that include Bloomi, Champ Condoms, Sportsheets, NuSensuelle, Zalo Pleasure Products, and more. Debuting their brands for the first time ever include Dahlier - a genderless lingerie + intimate care line - and Sexpot Apothecary, an herb-based sexual health brand supporting libido, reproductive health, and more. Leiamoon, BLK Alchemy, and bido will also be among the emerging brands.

"We are thrilled to connect with retailers at STIMULATE, as we continue to spread information about the powerful, transformative practice of vaginal steaming. At LEIAMOON, we seek to normalize conversations around the health and vitality of the most sensitive, creative, pleasure-centers of our bodies,” Jessica Pratt, Designer & Co-Founder of LEIAMOON LLC, explains.

Expanding on their enthusiasm to join STIMULATE is John O’Keefe, Co-Founder of Champ Condoms.

Team Champ is thrilled to be attending the inaugural Stimulate event this year. We’re looking forward to connecting with like-minded modern sex health brands and potential retail partners. We are also excited to hear from thought leaders like Claire McCormack.”

One of the nation’s largest distributors of pleasure products, party supplies, and lingerie, Eldorado Trading, will also join STIMULATE as the exclusive exhibiting distributor.

Eldorado is thrilled to partner with Retail Minded for the inaugural STIMULATE show in Nashville! We believe our expert distribution services and educational resources will prove to be a solid value for the attendees. We look forward to meeting with current customers to talk about growth opportunities as well as meeting with new customers to help their businesses diversify into the adult and sexual wellness categories,” shares CEO Wanda Garland.

As part of the STIMULATE experience, attendees can look forward to an evening of live music and an open bar with a balcony view of Nashville’s famous Broadway Avenue hosted by Eldorado Trading. This STIMULATE+AfterHours experience will feature Nashville artist Aly Cutter.

STIMULATE: A B2B Sexual Wellness Trade Show will take place July 24 & 25, 2023, in one of America’s most vibrant cities, Nashville, Tennessee.

CONTACT INFORMATION: Media, vendors, and retailers* interested in participating in STIMULATE should email for more information.

*Qualified retail buyers and their teams receive complimentary admission


Retail Minded is an internationally recognized media company that is committed to delivering quality news, education and support specific to retailers and online sellers. Founded in 2007 by retail thought leader, author, and Professor Nicole Leinbach, Retail Minded introduces retailers to leading industry resources, merchant-specific news, and timely education to help commerce professionals thrive. Retail Minded proudly produces the Independent Retailers & Sellers Conference bi-annually in Las Vegas each year and works with a variety of retail- focused businesses throughout the world and will debut the nation’s first sexual wellness B2B trade show – STIMULATE – in 2023. Explore more about Retail Minded at

Contact Details

STIMULATE: A B2B Sexual Wellness Trade Show

Taylor Stinnett

+1 312-925-8562

Company Website

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