"Mitch Gould, founder and CEO of Nutritional Products International (NPI)"
NPI will attend the September 8 ECRM session in Palm Beach Gardens, where CEO Mitch Gould brings a legacy of retail success and deals with nearly every major U.S. retailer.
BOCA RATON, FL — September 4, 2025 – 9:00 AM Eastern Time— [NEWS DIRECT] Nutritional Products International (NPI), a leading global brand management and retail distribution firm, announced today that its executive team will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session beginning Monday, September 8th, at the PGA National Resort & Spa in Palm Beach Gardens, Florida.
ECRM (Efficient Collaborative Retail Marketing) events connect product manufacturers with retail buyers through private, one-on-one meetings designed to spark lasting business relationships. For NPI, these sessions represent a streamlined alternative to the decades its founder and CEO, Mitch Gould, spent traveling across the United States to personally meet buyers at corporate headquarters.
“Before ECRM, I personally traveled to virtually every major retail headquarters in the country — Costco, Walgreens, CVS, Walmart, Rite Aid, Kmart, Sam’s Club, 7-Eleven — and secured millions of dollars in orders,” said Gould. “Some of these headquarters are like small cities, and walking their halls was an education in how retail really works.”
A Career Spanning Every Retail Channel
For more than 35 years, Gould has been at the forefront of U.S. retail distribution, working with consumer goods across health, wellness, sports nutrition, and general merchandise. His track record includes placing products in major retailers such as Walmart, Costco, CVS, GNC, Rite Aid, The Home Depot, and Lowe’s.
In the early 2000s, Gould also played a pivotal role in helping Amazon.com establish its sports nutrition category. By placing more than 100 brands onto Amazon’s then-new health and wellness platform, he helped lay the foundation for what would become one of the largest online marketplaces for supplements and fitness products.
Gould’s career has also intersected with major celebrities and athletes. He has collaborated with Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, Steve Garvey, Joe Theismann, Wayne Gretzky, and Roberto Clemente Jr., leveraging their reach to accelerate product launches such as Seagal’s Lightning Bolt Energy Drink, which landed on Walmart and 7-Eleven shelves nationwide within a year.
The Evolution of Distribution
Today, Gould leads NPI with his proprietary “Evolution of Distribution” platform — a turnkey system that helps domestic and international brands launch or expand in the U.S. market by handling sales, marketing, logistics, and follow-up.
“The ECRM platform aligns perfectly with our model,” Gould explained. “It allows us to introduce innovative products directly to retail buyers in a focused setting while providing our clients with a proven path from concept to cart. We handle every step, from the introduction to the placement, and beyond.”
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About Nutritional Products International (NPI)
Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Through its proprietary “Evolution of Distribution” platform, NPI provides international and domestic manufacturers with a cost-effective, turnkey solution for FDA compliance, logistics, sales, and marketing. NPI has worked with leading global brands, retailers, and sports icons to ensure a smooth path from concept to consumer.
About Mitch Gould
Mitch Gould is a third-generation retail distribution and manufacturing expert with over 25 years of experience launching consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic brands like Igloo, Rubbermaid, Sunbeam, Miracle-Gro, and celebrity lines including Steven Seagal’s Lightning Bolt, Hulk Hogan’s Hogan Nutrition, and Chuck Liddell’s Iceman RX. Gould has secured placements with major retailers such as Walmart, Costco, GNC, Amazon, CVS, Walgreens, and Home Depot, and has built national sales teams while forming strategic partnerships with athletes and public figures like Ronnie Coleman, Roberto Clemente Jr., and Tapout Nutrition.
About ECRM’s September 2025 Vitamin, Weight Management & Sports Nutrition Session
The ECRM Vitamin, Weight Management & Sports Nutrition Session brings together product manufacturers and leading retail buyers for private, pre-scheduled one-on-one meetings designed to foster new partnerships and accelerate product placement. Taking place September 7–10, 2025, at the PGA National Resort & Spa in Palm Beach Gardens, Florida, the session serves as a premier platform for innovation in the health and wellness industry.
Media Contact:
Sherry Gould
5615440719
sgould@nutricompanyinc.com
