Organic Rice Protein Market | IndustryARCRising Inclination Towards Plant Protein Ingredients Has Readily Aided the Organic Rice Protein Market Growth.The Organic Rice Protein Market size is estimated to reach $134.9 million by 2027. Furthermore, it is poised to grow at a CAGR of 13.1% over the forecast period of 2022-2027. Organic Rice Proteins are vegan proteins that have been taken from rice. Rice proteins are an excellent plant-based source for consumers who are into workout regimes and are high in carbohydrates. Consumers across the world are shifting towards hydrolyzed rice proteins that are extracted from sustainable and non-GMO rice bran and are rich in amino acids beneficial to skin and hair. Rice protein helps to reduce the insulin spikes severity and the resultant blood sugar crash comes along with high-carb meals. Rice proteins are increasingly used in various applications, such as bakery & confectionery, meat analogues and extenders, sports & energy nutrition, dairy alternatives, and others. Young consumers across the world are shifting towards rice proteins as vegan proteins and dietary proteins, which is one of the major factors are propelling the growth of the organic rice protein market. The robust growth in the end-use industries such as food & beverages, cosmetics, and even pharmaceutical are some of the factors driving the Organic Rice Protein Industry forward in the projected period of 2022-2027.
Organic Rice Protein Market Segmentation Analysis- By Type
The Organic Rice Protein market based on type can be further segmented into Isolates, Concentrates, and Others. Isolates held a dominant market share in the year 2021. Organic Rice Protein Isolates are vegan protein isolates that are being adopted as an alternative to the whey and soy protein isolates. Rice protein isolate consumption decreases fat mass and increases lean body mass and skeletal muscle hypertrophy. Moreover, various enzymes were being used to treat protein-enriched rice flours for protein isolates production.
However, Organic Rice Protein Concentrates is estimated to be the fastest-growing, with a CAGR of 13.4% over the forecast period of 2022-2027. It is owing to their property of not impacting the product taste to which they are added. Rice protein concentrates offer food makers a non-allergenic alternative to whey and soy proteins that are better absorbed by the body than other vegetable-derived and dietary proteins, which is further propelling the demand for rice protein concentrates. Soy has been considered in the top eight most common food allergens in the world. As per estimates around 0.3% of the population has some form of soy allergy.
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Organic Rice Protein Market Segmentation Analysis- By Application
The Organic Rice Protein market based on the application can be further segmented into Bakery & Confectionery, Meat Analogues and Extenders, Sports & Energy Nutrition, Dairy Alternatives, and Others. Bakery and Confectionery held a dominant market share in the year 2021. The growing demand for dietary protein and vegan protein foods are propelling the demand for rice protein. Moreover, the rapid rise in the adoption of functional ingredients in the bakery and confectionery industry owing to the growing awareness is further driving the growth of the organic rice protein market.
However, Meat Analogues is estimated to be the fastest-growing, with a CAGR of 13.7% over the forecast period of 2022-2027. It is owing to the increasing need for plant proteins that are rich in carbohydrates in meat analog products. The growing health concerns regarding the consumption of meat and animal disease outbreaks is propelling the demand for meat analogs. As per the latest publish of Plant-Based Association, the plant-based meat market collected a revenue of $7 billion in 2020, which is 19.7% more than that of previous years.
Organic Rice Protein Market Segmentation Analysis- By Geography
The Organic Rice Protein market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 34% in the year 2021 as compared to its other counterparts. It is owing to the robust demand from the application industries, such as bakery & confectionery, meat analogs and extenders, sports & energy nutrition, dairy alternatives, and others. The key players across the world are focusing on rice protein products owing to their functional properties. According to statistics, retail sales of plant-based foods in the United States have increased 11 percent from 2018 to 2019 and the plant-based market value has reached $4.5 billion.
Moreover, North America is expected to offer lucrative growth opportunities to the marketers in the projected period of 2022-2027 owing to the increasing prevalence of food allergies, increasing fitness trend to join gyms and health clubs, a rising rate of obesity, and a rising vegan diet trend is fueling the demand for rice protein in various food and beverages. As for 2018-19, the obese prevalence in the US was close to 42.4% of the population, which has increased from 32.7% in 2000-01.
Organic Rice Protein Market Drivers
A rising inclination towards plant protein ingredients has readily aided the market growth.
According to the survey by the International Food Information Council, 28 percent of people have reported eating more protein from plant sources in 2020. The growing consumer awareness of the health and sustainability benefits are driving the demand for plant-based proteins. Rice protein provides the body with amino acids and protects the body from high sugar in the blood. Moreover, Foods that are rich in rice protein powder create a thermic effect where the body burns more calories for hours. Rice protein has also proved to increase strength and boost muscle mass. Researchers have found that rice protein can reduce the hunger hormone and speed up metabolism. It is also found that rice protein can help regulate blood sugar levels and reduce the glycemic response, which is one of the major factors propelling the growth of the organic rice protein market.
The growing demand for protein ingredients that have high functional properties has enhanced the consumption of rice protein as an ingredient.
According to Euromonitor International’s Health and Nutrition Survey 2020, 50% of the consumers and respondents selected food over pills as their source of nutrients and vitamins, and even half of the consumers who are in favor of medical drugs for prevention and treatment have accepted functional foods as a source of vitamins and nutrients. Rice proteins are extensively being used as functional ingredients in various health products. Rice protein products are being suggested as one of the most important plant-based proteins that can be used as an ingredient in products, such as gluten-free and infant food products. According to the World Health Organization (WHO), rice proteins have one of the staple foods as they have the highest lysine contents. Moreover, emerging technologies have allowed for the development of rice proteins with improvements in suspension, which is further propelling the growth of the organic rice protein market.
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Organic Rice Protein Market Challenges
The availability of substitute products in plant proteins is impeding the market growth.
Availability of substitute products in various plant proteins is one of the major factors that is said to reduce the growth of the organic rice protein market. According to the Food and Agriculture Organization (FAO), manufacturers are focusing on other plant protein products owing to the increasing environmental problems related to rice production, such as global climate changes and increases in atmospheric carbon dioxide, nitrous oxide, and a decrease in stratospheric ozone. Moreover, Rice fields are being cited as the major generators of nitrous oxide and methane, which is estimated to create a negative impact on the growth of the organic rice protein market. The percentage of nitrous oxide can go as high as 45x.
Organic Rice Protein Market Competitive Landscape
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Organic Rice Protein Market. The top 10- Organic Rice Protein Market companies are-
Milk Specialties Global
Organic Ingredients Co Ltd
RiceBran Technologies
Shaanxi Fuheng
Nutrition Resource
Nutribiotic
Cambridge Commodities
Healy Group
A&B Ingredients
North Coast Naturals
Recent Developments
In July 2021, Cambridge Commodities has launched a range of plant-based rice proteins. The range has three ready-made flavors, such as cherry cola, strawberry and kiwi, and tropical. The company is focusing on clear plant proteins to meet the growing demand from consumers. Cambridge Commodities’ clear rice protein has an excellent amino acid profile and provides 10g of protein per 14g serving. Additionally, they have included Librifoam in the formulation, which is an anti-foaming agent.
In October 2020, Milk Specialties Global has launched PROriz rice protein that is produced using hexane-free processing and neutral-tasting powder. PROriz rice protein is available in both organic and conventional formats. PROriz rice protein is suitable for a variety of applications, such as ready-to-mix protein shakes to help customers succeed in a competitive mark.
In March 2019, Healy Group has launched a range of micronized rice protein ingredients, coined PrimaPro. PrimaPro is suitable for sports nutrition, plant-based diets, and high-protein beverages. PrimaPro contains roughly 80 percent and lends itself well to emulsified sauces such as cream sauces and mayonnaise. The micronized proteins are sized and have been broken down into smaller particles, the size has been reduced from the typical values of D90 100 micron + into a class of their own. This means that D 90 is less than 25 microns.
Key Takeaways
Geographically, North America held a dominant market share in the year 2021. It is owing to the presence of robust manufacturing capabilities, which facilitate the overall end-user industries such as those listed above. Moreover, the growing demand for functional protein ingredients is further propelling the demand for organic rice proteins. Additionally, North America is expected to offer lucrative growth opportunities to marketers owing to the growing research and development activities to develop quality organic rice protein ingredients for various food applications.
The robust growth in the applications, such as bakery & confectionery, meat analogs and extenders, sports & energy nutrition, dairy alternatives is driving the Organic Rice Protein Market. However, the availability of substitute products is one of the major factors impeding market growth.
A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Organic Rice Protein Market Report.
Relevant Title:
Plant Protein Ingredients Market
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