What do you do when you want to learn about or find a product or service these days? You do what everyone else does, and that’s Google it. And then, just like them, you click on the top three results before choosing which one to go with. You very rarely click on any positions below the top few and never click on to page two. For that reason, merely having a website for your business is no longer enough.

To get the visibility and traffic that you desire, you need your website to be perched in those competitive positions in the search engine results pages, or SERPS for short. However, getting there takes a lot more than having a fancy website and well-priced products or services. You need a powerful search engine optimization (SEO) strategy that delivers results.

The thing is, because everybody else is fighting for those top spots, it's not easy to come up with a strategy that tops them all. This is why many businesses opt to work with an SEO consulting firm to achieve their ranking goals. Below, you’ll find out why doing the same is the best way to benefit your business.

What are SEO Consulting Services?

SEO consultants have expertise in improving the search rankings for websites. When you hire one, they will devise, implement and execute a strategy that will help your business improve its position in the search rankings on major search engines like Google, Yahoo and Bing.

They understand the latest algorithm updates for those engines, have lots of experience, and know all the tricks that currently work. Often, they also work with a team of content writers, social media marketers, link builders and those working in other important fields. You can choose to use their team, or they’re usually happy to work with your own if you have one.

What Does an SEO Consulting Company Do?

They’re all different and will offer their own variety of services and specializations, but essentially, they’ll handle all the SEO needs for your business website. That includes everything from optimizing your website so it is better picked up by the search engines, coming up with the search terms that your customers are likely searching to find businesses like yours and managing your on-site and off-site content.

Here is a quick overview of some of the tasks an SEO consulting firm will handle on your behalf:

• Website Audits: Usually, one of the first things an SEO consultant will do is to audit your site. They will identify where it performs well for SEO and highlight the areas that need improvement.

• Keyword Research: Another key task is to identify the keywords and search phrases your website should rank for. They will look for both high- and low-competition terms and develop a strategy to better rank for both types.

• Manage Content Creation: With keywords chosen, the next step is to create a content strategy targeting those terms with the goal of improving your site's rankings.

• Link Building: Next up is link building. To sum up, whenever another website links to your website, it is seen as trust by the search engines. Essentially, your content is so good that others have linked to it. Google uses this trust as a determining factor in your rankings. The SEO consultant will hunt down linking opportunities through content outreach, guest posting and other techniques.

• Perform Technical SEO: Search engines prefer user-friendly websites with fast-loading pages, mobile-responsive designs and architecture that allows them to crawl and index them effectively. SEO teams will ensure these technical elements are up to speed.

• Perform Competitor Research: Reverse engineering the SEO done on the top-ranking sites is another practice that SEO firms will do. They will analyze your competitors' backlinks, keywords they target and on-site optimization. The idea is then to do the same, but better.

Take the Next Step with an SEO Consultant

At the end of the day, unless you yourself are highly experienced in the field of search engine optimization, you’re never going to challenge the top spots on Google. That’s because your competitors are tapping into the expertise of SEO consultants who have ranked dozens, if not hundreds, of sites. They know what Google wants and how to provide it. Therefore, if you want your website to receive the traffic your products and services deserve, it's time to start speaking to the top SEO consultancy firms.

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