Jorge Argota, co-founder and chief marketing officer of Grease Connections and founder of Argota Marketing, announced the expansion of his digital marketing consultancy to serve additional businesses in compliance-driven industries across Florida. The expansion follows a documented 10-year partnership with Percy Martinez P.A., a Miami-based medical malpractice firm where Argota served as both marketing director and paralegal, delivering 483% organic traffic growth across four Florida cities while outranking national competitors in Google's Local Service Ads.
Argota's methodology, developed inside a legal practice where he managed both client intake and digital strategy, has since been applied to three additional industries. At Churchill Public Adjusters, a four-office insurance claims operation owned by Serafin Martinez across Miami, Fort Lauderdale, West Palm Beach, and Boca Raton, Argota implemented location-specific SEO, Google Ads management, review generation systems, and AI-optimized content targeting county-level insurance claim searches. For Grease Connections, the used cooking oil recycling company he co-founded, Argota built the entire digital presence serving Florida, Georgia, and New Jersey, including a FOG compliance resource hub covering county-specific environmental regulations. He also created Stirling Food Systems as a new Florida-only brand for commercial cooking oil management, building the company's name, positioning, website, and content architecture from scratch.
"Jorge came to my firm with a $500 budget and turned it into the most visible medical malpractice practice in Florida," said Percy Martinez, founder of Percy Martinez P.A. "He was not just handling marketing. He was doing paralegal work, answering intake calls, and understanding what made a case valuable. That combination of legal operations knowledge and digital strategy is why we generated 287 qualified leads in five weeks and rank above Morgan & Morgan in local search results across multiple cities."
Argota's expansion coincides with a shift in search technology that his operations are already positioned for. As Google's AI Overviews and generative AI platforms such as ChatGPT and Perplexity increasingly surface business recommendations directly in search results, Argota has implemented structured data markup, E-E-A-T content frameworks aligned with Google's Search Quality Evaluator Guidelines, and generative engine optimization across all client properties. His review management methodology, which applies paralegal-trained evidence documentation to Google's review policies, has achieved a 90% removal rate on reviews that violate platform guidelines.
"Every industry I work in operates on the same principle: local compliance drives customer decisions," said Argota. "Whether it is a restaurant facing a $2,000-per-day FOG violation in Miami-Dade, a homeowner whose insurance claim was denied after a hurricane, or a medical malpractice victim searching for an attorney, the marketing has to start with the regulatory reality the customer is living in. That is what I learned in 10 years inside a law firm, and it translates to every compliance-driven industry in Florida."
Documented results across Argota's client portfolio include 483% traffic growth and 16,300 organic clicks in 16 months at Percy Martinez P.A., a 4.7-star Google rating with 98 reviews competing against a national firm rated 1.0 in the same market, location-specific search rankings across three states at Grease Connections, and the creation of Stirling Food Systems as a new market entrant with content targeting every major Florida metropolitan area. Argota holds a Bachelor of Business Administration from the University of Miami, Google Ads certification, Google Partner, Hubspot Certified, Ahrefs Certified, SEMrush Certified and was named a LinkedIn Top Voice for Search Engine Marketing.
About Argota Marketing
Argota Marketing is a Miami-based digital marketing consultancy founded by Jorge Argota, specializing in compliance-driven industries including legal services, public adjusting, environmental services, and commercial food systems. The firm provides search engine optimization, pay-per-click management, review strategy, AI search optimization, content architecture, and brand creation for businesses across Florida. Jorge Argota is also co-founder and chief marketing officer of Grease Connections, a used cooking oil recycling and FOG compliance company serving Florida, Georgia, and New Jersey.
For more information, visit jorgeargota.com.
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