The increasing LTE and 5G mobile subscribers with surging penetration of smartphones is one of the major factors that is likely to trigger the growth of the LTE and 5G Broadcast Market during the forecast period.
North America dominates the long-term evolution (LTE) and 5G broadcast market and will continue to flourish its trend of dominance during the forecast period. This is because of the heavy investments in a wide range of end-use applications.
Asia Pacific LTE and 5G Broadcast Market is anticipated to register a significant market share during the forecast period. The market is driven by growing developments such as R&D activities, investments, and ongoing partnerships among different companies across the market in Japan, China, South Korea, India, and Australia
NEWARK, DE / ACCESSWIRE / July 3, 2024 / The LTE and 5G broadcast market size stands at USD 839.9 million in 2024 and is anticipated to surpass a valuation of USD 2,119.9 million by 2034. The LTE and 5G broadcast market expansion is estimated at a CAGR of 9.7% from 2024 to 2034.
The rise of the Internet of Things (IoT) and smart city initiatives is another significant factor driving the expansion of the LTE and 5G broadcast market. IoT involves connecting a vast number of devices, from smart home appliances to industrial sensors, all of which require reliable and scalable communication networks. Smart cities, which leverage IoT technologies for improved urban management and services, also depend on robust network infrastructure.
LTE and 5G broadcast technologies support the massive connectivity requirements of IoT devices by providing efficient and scalable data transmission. They enable real-time communication and data sharing among a multitude of devices, facilitating the deployment of smart city applications such as traffic management, public safety, and environmental monitoring.
The adoption of LTE and 5G broadcast technologies opens up new commercial opportunities for mobile network operators (MNOs) and content providers. These technologies enable innovative business models, such as targeted advertising, pay-per-view services, and real-time content delivery. For example, MNOs can offer enhanced mobile TV services, delivering high-quality video content to subscribers without straining the network.
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Content providers can leverage broadcast capabilities to reach large audiences with live events, sports, and exclusive content. Additionally, targeted advertising enabled by broadcast technologies can generate new revenue streams. The ability to deliver content efficiently and at scale makes LTE and 5G broadcasts an attractive proposition for businesses looking to capitalize on the growing demand for high-quality media services.
Monetizing Network Bandwidth through New Business Models
LTE and 5G broadcast offer new business opportunities to mobile network operators. Once deployed, LTE and 5G broadcast can be used for multiple use cases, such as digital signage, emergency alerts, displays in stadiums, and content delivery to automobile screens.
The technologies allow mobile network operators to offer new products and services directly to consumers. Mobile network operators can also utilize off-peak capacity to deliver new service offerings, such as rich media caching and managed software updates.
LTE and 5G broadcast offer significant revenue generation and cost-saving opportunities to mobile network operators. Operators can use and monetize their media and network assets, and make a deal with content and media partners for new services. The technologies also enable mobile network operators to charge premium rates for premium content and monetize network bandwidth through new business models, such as timeslot auctions.
"In the competitive LTE and 5G broadcast market, success hinges on network performance, technological advancements, and strategic partnerships. Investment in cutting-edge infrastructure, spectrum acquisition, and continuous innovation will be critical for maintaining a competitive edge and meeting the surging demand for high-speed mobile connectivity." - says Sudip Saha, Managing Director and Co-Founder at Future Market Insights.
Key Takeaways from the LTE and 5G Broadcast Market Report
The global market size expanded at a 7.6% CAGR from 2019 to 2023.
The LTE segment holds 59.6% of shares in 2024.
The video on demand segment captured 12.8% of shares in 2024.
The market size in Poland is anticipated to develop at a 10.5% CAGR through 2034.
The market size in India is estimated to surge at a 10.4% CAGR through 2034.
The market size in Australia and New Zealand is expected to increase at a 9.8% CAGR through 2034.
Competitive Landscape
The LTE and 5G broadcast market features intense rivalry among key players vying for market share and technological leadership. At the forefront are telecommunications equipment manufacturers like Qualcomm, Ericsson, Nokia, Huawei, and Samsung Electronics, each strategically positioned to capitalize on the global rollout of advanced mobile networks.
These companies engage in fierce competition, leveraging their expertise in network infrastructure, semiconductor technology, and telecommunications standards to secure lucrative contracts with telecom operators worldwide.
Key Players in the Industry
Cisco
ZTE
NEC
Enensys Technologies
Rohde Y & Schwarz
EXPWAY
AT&T Intellectual Property
Intel Corporation
Verizon
T-Mobile USA, INC.
Keysight Technologies
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Recent Development
In September 2023, GPP issued the technical standards for 5G broadcast in version 18.3.0 of 36.101 (Evolved Universal Terrestrial Radio Access, or E-UTRA). The updated standards include approval for "LTE-based 5G terrestrial broadcast" in a new 108 band (470MHz to 698MHz). This effectively qualifies all American low-power UHF stations for 5G broadcasting under the 3GPP standard.
The Advent of Wireless & Mobile Devices Applications
Wireless end-users benefit from the LTE broadcast services in terms of Quality of Experience (QoE) when downloading rich content and watching HD videos on their mobile device. Operators are trying to enable their devices for evolved Multimedia Broadcast Multicast Service (eMBMS) streams, at a low cost and quick time-to-market.
LTE Broadcast technology is enabling a vast range of multiple services and applications across the wireless operator networks in its operating regions. It is also enabling re-imagining of existing services, to realise the full potential of the technology required to further work on the part of network equipment vendors, network operators, chipset, middleware, and device vendors, along with the standardization bodies.
As of January 2019, the Global Mobile Suppliers Association had identified 41 operators that have invested in eMBMS (including those considering/testing/trialing, deploying or piloting and those that have deployed or launched eMBMS), which is further expected to fuel the demand across various end-user applications.
Video on Demand to be the primary End User of LTE & 5G Broadcasting Services
By End-Use, the video-on-demand segment is anticipated to dominate the market over the analysis period, with a CAGR of 9.5%. The increasing demand for Online Streaming and OTT platforms has led to a rise in the adoption of Video on Demand, which in turn is expected to fuel the LTE and 5G market during the forecast period.
For instance, almost all of today's most popular streaming services are Video on Demand. These services include Netflix, Disney+, Hulu, HBO Max and thousands more. Any video library that allows users to select the show or movie they want to watch is Video on Demand. Most VOD services are also OTT (meaning over-the-top).
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Author By:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management of consumer electronics will likely remain the leading end-use sector across verticals in APAC, EMEA, and the Americas, reflecting his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client's requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting' at the ET Inspiring Leaders Awards 2022.
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