Gambling.com Group Ready for Launch of Online Sports Betting in Massachusetts with BetMassachusetts.com

Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Group”), a leading provider of player acquisition services for the regulated global online gambling industry, today announced it has been issued a sports wagering registration by the Massachusetts Gaming Commission (“MGC”) and is set to provide marketing services to licensed online sports betting operators in the Commonwealth of Massachusetts with the commencement of legal online sports betting on Friday, March 10^th, 2023, at 10:00am ET.

The Group launched BetMassachusetts.com in March 2022 ahead of the legal online sports betting market in Massachusetts going live to help sports bettors find trusted, comprehensive and up-to-date information on sports betting and legislative updates in the Bay State. With seven approved online sportsbook operators available on day one -- and three more expected at a later date -- access to comparison websites like BetMassachusetts.com enables consumers to read expert reviews of all legal sportsbooks in the state to help them choose their best option. Through its portfolio of websites Gambling.com Group helps operators acquire players, reducing their reliance on more intrusive forms of advertising. In addition to BetMassachusetts.com, the Group is ready to help licensed online gambling operators in Massachusetts with its national and international websites, including Gambling.com, Bookies.com, RotoWire.com and BonusFinder.com, and through the Worcester Telegram & Gazette (at Telegram.com) via its new media partnership with Gannett Co., Inc.

Massachusetts, with a population of nearly six million adults, has the potential to become one of the largest sports betting markets in the U.S. In February, BetMassachusetts.com projected the Commonwealth could bring in sports betting handle of over $5 billion in the first year of operations. Massachusetts has a long, rich sporting history and legacy and penchant for fervent fandom across its local teams. Sports fans in Massachusetts will now be able to place bets on the championship-contending Boston Celtics and Boston Bruins and March Madness NCAA Tournament games.

Charles Gillespie, Chief Executive Officer of Gambling.com Group, said, “We are grateful for the Massachusetts Gaming Commission’s decision to accommodate a change in regulation to allow performance marketing activities at the launch of the market later this week. This brings Massachusetts in line with every other U.S. state with regulated sports betting. Massachusetts has an extremely rich tradition in sports, and Gambling.com Group is well positioned to help guide and educate the Commonwealth’s passionate fan base through their first regulated online sports betting experience.”

“Massachusetts allowing sportsbooks to take legal sports bets as the Celtics and Bruins prepare for deep playoff runs, and with March Madness around the corner, is a huge win for sports bettors in the state,” said Caroline Smart, Vice President at Gambling.com Group. “The competitive marketplace in the Bay State will guarantee plenty of choices and opportunities for customers, who can count on our dedicated websites that feature trusted, comprehensive and up-to-date information on sports betting as well as reviews of the legal sportsbooks to provide them all of the resources needed to navigate these exciting times.”

About Gambling.com Group Limited

Gambling.com Group Limited (Nasdaq: GAMB) (the “Group”) is a multi-award-winning performance marketing company and a leading provider of digital marketing services active in the online gambling industry. Founded in 2006, the Group has offices globally, primarily operating in the United States and Ireland. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites including Gambling.com, Bookies.com and RotoWire.com. As of February 28, 2023, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events. All statements other than statements of historical facts contained in this press release, including statements relating to whether Massachusetts has the potential to become one of the largest sports betting markets in the U.S. and the amount in sports betting handle the commonwealth could bring in in the first year, are all forward looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “potential,” “could,” “will,” “would,” “ongoing,” “future” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in “Item 3. Key Information - Risk Factors” in Gambling.com Group’s annual report filed on Form 20-F for the year ended December 31, 2021 with the U.S. Securities and Exchange Commission (the “SEC”) on March 25, 2022 and Gannett’s 2021 Annual Report on Form 10-K and Gannett’s quarterly reports on Form 10-Q and each of Gambling.com Group’s and Gannett’s other filings with the SEC, in each case as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Gambling.com Group disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.

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