Informatica Expands Partnership with Google Cloud, Launches Extension for Trusted Customer Data Analytics and Enterprise Gen AI Applications

Announcement Includes Solution with Google Cloud Vertex AI platform, Gemini Models and Google BigQuery to Expand Global Footprint

Informatica (NYSE: INFA), an enterprise cloud data management leader, announced new solutions, product innovations and an expanded partnership with Google Cloud at the Google Cloud Next event, currently underway in Las Vegas. Informatica launched its Master Data Management (MDM) Extension for Google Cloud BigQuery, making it easier and faster to get trusted MDM data that can be leveraged for analytics and generative AI applications across industries such as retail, financial services and healthcare. The MDM Extension for BigQuery can reduce the time to onboard high-quality customer master data—from weeks to minutes—enabling customers to rapidly develop and deploy their customer data platform and generative AI applications on Google Cloud to drive improved marketing strategies, accurate forecasting and deeper customer insights.

At Google Cloud Next, Informatica will also showcase a new end-to-end solution based on the MDM Extension to enable customers to develop enterprise-grade GenAI applications with Informatica’s AI-powered Intelligent Data Management Cloud™ (IDMC), Google Vertex AI platform, BigQuery and Gemini models LLMs on a foundation of trusted enterprise data. Google Cloud Next attendees can also view a live demo of this solution at the Informatica booth #1812.

The MDM Extension for BigQuery offers a solution that is easy to use and freely available to joint Informatica Cloud MDM and Google Cloud customers. By leveraging IDMC to cleanse, standardize, enrich and consolidate key master and transaction data from multiple sources, customers can:

• Develop enterprise-grade GenAI applications that are grounded with trusted, high-quality master customer data with Retrieval Augmented Generation and fine tuning based on Informatica MDM data replicated into BigQuery.
• Improve user experience through greater personalization to increase customer loyalty and lifetime value.
• Optimize supply chains to reduce risk and improve governance, compliance and sustainable sourcing.
• Create compelling product experiences by managing complex and redundant product data sets for a trusted view of product data.

"By collaborating with Google Cloud, a trailblazer in AI innovation, we're empowering our joint customers with a trusted data foundation for their generative AI applications and Customer Data Platform on Google Cloud. The MDM Extension for BigQuery makes it fast and easy for customers to enhance their enterprise data foundation in BigQuery with Informatica’s industry-leading Master Data Management,” said Rik Tamm-Daniels, Group Vice President of Strategic Ecosystems and Technology at Informatica. “We're excited to see how our customers will leverage these new capabilities to transform their businesses, making real-time, data-driven decisions easier than ever before."

Informatica recently launched its IDMC platform in Saudi Arabia, a first for the Kingdom. The investment includes establishing a new Point of Delivery (PoD) in Riyadh on Google Cloud, reflecting a commitment to support local, scalable, cloud-first data management services. The move further strengthens Informatica’s global footprint with Google Cloud.

These developments mark a notable year of growth in partnership with Google Cloud. Google Cloud was recognized as Informatica’s 2023 Global Ecosystem Growth Partner of the Year for significantly increasing the Informatica and Google Cloud customer base and platform integration.

“We’re pleased to partner with Informatica and help customers optimize value from enterprise data,” said Ritika Suri, Director of Technology Partnerships, Google Cloud. “With Google Cloud’s generative AI, Informatica can enable organizations to more quickly develop and deploy applications that enhance marketing campaigns, supply chains, and more.”

For more information, visit Informatica at Google Cloud Next, booth #1812. Existing Informatica Cloud MDM customers can get access to the MDM Extension for free by contacting their Informatica Customer Success Representative.

About Informatica

Informatica (NYSE: INFA), an Enterprise Cloud Data Management leader, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We have created a new category of software, the Informatica Intelligent Data Management Cloud™ (IDMC). IDMC is an end-to-end data management platform, powered by CLAIRE® AI, that connects, manages and unifies data across any multi-cloud or hybrid system, democratizing data and enabling enterprises to modernize and advance their business strategies. Customers in approximately 100 countries, including 86 of the Fortune 100, rely on Informatica to drive data-led digital transformation. Informatica. Where data and AI come to life.

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