Made from cane sugar, Incredo's patented products deliver “supercharged sweet solutions” resulting in significant sugar reduction. CIRANDA and Incredo's new partnership kicks off at Supply Side Global, October 27-30.

CIRANDA, a leading North American supplier of certified organic, non‐GMO and fair trade food ingredients, announced today at Supply Side Global in Las Vegas a new partnership with Incredo®, a global ingredient innovator and creator of Incredo® Sugar — the only sugar solution on the market that’s made from real cane sugar.

The new partnership means CIRANDA can now offer customers a suite of transformational and clean-label sugar solutions that create delicious, full-flavor products with the taste and texture consumers expect while reducing sugar. Through its patented process, and without the use of artificial sweeteners, high intensity sweeteners or sugar alcohols, Incredo Sugar is non-GMO, gluten-free, and labels simply as “cane sugar” or “cane sugar, protein.”

According to a 2024 IFT presentation from Innova Market Insights¹ citing data from their Health & Nutrition Survey, over 60% of consumers in the US and Canada say they would rather cut back on sugar than use alternative sweeteners to sugar. The same survey lists cane sugar as the most accepted natural sweetener, above alternative sweeteners like stevia and monk fruit.

"We see an exciting market opportunity today in the clean-label sugar reduction space,” said Doug Audette, CEO, CIRANDA. "Consumers want simple, recognizable ingredients in their food. Incredo Sugar delivers on those demands and exemplifies the forward-looking, clean-label solutions we strive to deliver to our customers."

CIRANDA will offer Incredo® Sugar to future-focused customers looking to provide great tasting, healthier products for bakery, bars, snacks, confectionary, nutraceuticals (gummies), spreads and fillings, among other applications.

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¹ Innova Market Insights, "Innovation Drivers in Sugar & Sweeteners in the US & Canada," July 2024

"Our companies' missions are well-aligned and we recognize CIRANDA's stellar reputation for serving purpose-driven brands, many of whom are on the cutting edge of developing products that are better for people and our planet,” said Aldo Uva, CEO, Incredo. “We look forward to further building the momentum of Incredo® Sugar in the U.S. and Canada through our partnership with CIRANDA.”

Brands and product developers who are interested in learning more about Incredo® Sugar can visit CIRANDA’s booth #3972 at Supply Side Global or contact partnerships@ciranda.com.

About CIRANDA

CIRANDA is a leading North American supplier and innovator of certified organic, non-GMO and fair trade food ingredients that create and inspire change. The company has expertise in gluten-free flours and starches; syrups and sweeteners; cocoa and chocolates; coconut products; lecithins; and vegetable oils. Since 1994, CIRANDA has helped grow the organic industry for the benefit of consumers, farmers and communities worldwide. The company is 100-percent employee-owned and headquartered in Hudson, Wis. To learn more, visit ciranda.com or follow us on LinkedIn.

About Incredo

Recognized as a special mention in TIME’s Best Inventions, Incredo® Sugar is the flagship product of Incredo, a global ingredient-tech company and creator of Incredo® Sugar—a clean-label sugar reduction solution. Incredo is pioneering innovative nutrition and flavor technologies to enable tastier and healthier food consumption.

Incredo® Sugar is a first-of-its-kind, sugar-based solution that enhances the efficiency of sugar delivery to sweet taste receptors, allowing for up to a 70% reduction in sugar content—while maintaining the sweet taste of sugar consumers know and love. Made from real cane sugar, this breakthrough patented technology empowers food manufacturers to create delicious, better-for-you formulations that not only deliver exceptional taste but also improve the nutritional value of sweet food products while significantly reducing sugar.

Learn more at incredo.com or follow us on LinkedIn, Instagram, and Facebook.

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