- Leveraging AI Big Data to Decode Emerging K-Food Trends

- Empowering Global Distributor and Brands with Real-Time Market Insights

NEWEN AI (KOSDAQ: 463020), a leader in AI-driven big data analytics, leverages its Quetta K-Market Lens platform to capture emerging K-Food trends, identify promising products, and establish data-driven brand strategies based on real-time Korean market data.

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NEWEN AI’s Quetta K-Market Lens provides early detection of trends and advanced data analytics in the K-Food market (Image: NEWEN AI)

Fueled by the global spread of K-POP and Korean entertainment, K-Food has rapidly emerged as a new growth engine of Hallyu. From the viral ‘KPop Demon Hunters’ scenes featuring gimbap and tteokbokki, to the spread of “Korean Fire Noodles Challenge” and “chimaek” (fried chicken and beer) culture, Korean cuisine has become an international cultural phenomenon.

Against this backdrop, Quetta K-Market Lens has gained traction as an AI-driven analytics platform that monitors food market trends and consumer sentiment in real time. The platform analyzes multi-layered data such as category-specific responses, brand mentions, and perception shifts, offering early trend detection and actionable insights for product development, sourcing, and marketing strategies.

One global food brand has successfully utilized Korean consumer insights derived from the platform to localize its products and introduce new offerings with strong market potential, further validating the platform’s practical value in guiding international business decisions.

Built on the proprietary “Quetta LLMs” foundation model—specialized in colloquial and unstructured big data analysis—NEWEN AI has provided high-quality data analytics services that integrate deep learning and generative AI technologies for more than two decades. Recognized for its technological expertise and sustained innovation, the company was listed on the KOSDAQ market in July, and in March 2025, it also received the Minister’s Award from Korea’s Ministry of Culture, Sports and Tourism for its excellence in executing the national “Overseas Big Data Analytics Project.”

About NEWEN AI

NEWEN AI is an AI-driven big data analytics company providing customized analytical solutions across multiple industries through its proprietary "Quetta" architecture and two decades of accumulated expertise. The company serves electronics & telecommunications, retail & e-commerce, automotive & manufacturing, finance & insurance, and cosmetics & fashion sectors with brand analytics, consumer sentiment analysis, and sales & marketing strategy development. With over 550 completed projects, NEWEN AI generates 88% of its revenue from private-sector clients, with 77% maintaining long-term partnerships averaging over three years. For more information, please visit https://archive.newen.ai/en/

View source version on businesswire.com: https://www.businesswire.com/news/home/20251027484436/en/

The platform analyzes multi-layered data such as category-specific responses, brand mentions, and perception shifts, offering early trend detection and actionable insights for product development, sourcing, and marketing strategies.